comScore: Reporte Ad Metrix, Mayo 2013

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comScore: Reporte Ad Metrix, Mayo 2013

  1. 1. © comScore, Inc. Proprietary. Highlights comScore Ad Metrix Mayo 2013 La única herramienta sindicada de cálculo de inversión publicitaria por Anunciante y Medios en México Alejandra Ibarra - Jorge Fuentes - Iván Marchant | Julio 2013
  2. 2. © comScore, Inc. Proprietary. 2 26 Fue la Frecuencia diaria promedio de anuncios de Display a la que estuvo expuesto el internauta mexicano en mayo 2013
  3. 3. © comScore, Inc. Proprietary. 3 •En medición a mayo 2013 por Ad Metrix México incluye Grupos de Anunciantes y 2,261 1,075Grupos de Medios
  4. 4. © comScore, Inc. Proprietary. 4 En Universo comScore, trabajo y hogar 6 + De las impresiones de display fueron servidas en Facebook en mayo 2013 52%
  5. 5. © comScore, Inc. Proprietary. 5 Top 10 Anunciantes Display en México - Mayo 2013 Share of Investment Total Internet 1 [a1] Netflix, Inc. 3.0% 2 [a1] Viajes Beda S.A. de C.V. 2.7% 3 [a1] Microsoft Corporation 1.2% 4 [a1] American Express Company 1.4% 5 [a1] Telefonica Group 1.3% 6 [a1] Anuntis Segundamano 1.3% 7 [a1] Descargas.es 0.9% 8 [a1] Procter & Gamble Co. 0.9% 9 [a1] ContextLogic Inc. 0.3% 10 [a1] Dafiti 0.4% Ad Metrix Advertiser Rank Nivel Anunciante Advertiser ©2013 comScore, Inc
  6. 6. © comScore, Inc. Proprietary. 6 Top 10 Medios Display en México - Mayo 2013 Share of Investment Total Internet 1 [P] Facebook 33.5% 2 [P] Google Sites 16.7% 3 [P] Microsoft Sites 10.0% 4 [P] Yahoo! Sites 7.5% 5 [P] Terra - Telefonica 2.4% 6 [P] VEVO 1.7% 7 [P] Grupo Televisa 2.2% 8 [P] Time Warner (Excl. Turner/WB) 2.4% 9 [P] Spil Games 0.6% 10 [P] El Universal De Mexico 1.3% Ad Metrix Publisher Rank Nivel Publisher Publisher ©2013 comScore, Inc
  7. 7. © comScore, Inc. Proprietary. 7 Zoom in a una Industria: Health & Beauty - Top 5 Advertisers Display en México - Mayo 2013 Share of Investment Health & Beauty 1 [a1] Procter & Gamble Co. - Health & Beauty 47.4% 2 [a1] Unilever - Health & Beauty 18.0% 3 [a1] Kimberly-Clark Worldwide, Inc. - Health & Beauty 9.8% 4 [a1] Colgate-Palmolive Company - Health & Beauty 5.8% 5 [a1] Johnson & Johnson - Health & Beauty 2.5% Ad Metrix Advertiser Rank Nivel Anunciante Advertiser ©2013 comScore, Inc
  8. 8. © comScore, Inc. Proprietary. 8 Mas Información de comScore Ad Metrix: www.comscore.com/esl/admetrix Alejandra Ibarra aibarra@comscore.com Jorge Fuentes jfuentes@comscore.com Iván Marchant imarchant@comscore.com
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