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© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
•   21st Century          •   BabyCenter Talk     •   Site analytics;                 •   Culturally embedded    Mom® Pane...
•   Seeded conversations on the        •   In-depth surveys in June 2011,             •   Market statistics    BabyCenter ...
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
•          more likely to be SAHMs     •         more likely to believe domestic         electronics are the biggest advan...
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
(The products that index high along the journey to motherhood                 (220)                    (321)              ...
© 2011 BabyCenter LLC. Confidential. All rights reserved.
”                                  ”© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
•           •© 2011 BabyCenter LLC. Confidential. All rights reserved.
Before     After60%50%40%30%20%10%0%      5-8am   11am-1pm           4-6pm   9pm-Mid                                      ...
© 2011 BabyCenter LLC. Confidential. All rights reserved.
• Email                                  • Mobile Web                                  • Apps                             ...
Social Mom             © 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
© 2011 BabyCenter LLC. Confidential. All rights reserved.
The journey of motherhood triggers aprofound change & makes her more opento marketers than at any other time.Be engaging. ...
© 2011 BabyCenter LLC. Confidential. All rights reserved.
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
Baby center 21cm mama report 2011
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Baby center 21cm mama report 2011

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Este es el estudio que presentó Tina Sharkey sobre las mamás mexicanas. La conferencia se realizó en el congreso IAB CONECTA 2011.

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Transcript of "Baby center 21cm mama report 2011"

  1. 1. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  2. 2. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  3. 3. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  4. 4. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  5. 5. • 21st Century • BabyCenter Talk • Site analytics; • Culturally embedded Mom® Panel in US Tracker™ in US tracking 78% of new editors in 22 markets and expectant moms• Global • Posting questions on our site • Medical Advisory to groups Boards in every• Moms with children • Mobile usage market -9 to 12+ years old • Monitoring community • Due date/child’s age conversations © 2011 BabyCenter LLC. Confidential. All rights reserved.
  6. 6. • Seeded conversations on the • In-depth surveys in June 2011, • Market statistics BabyCenter Mexico Community, capturing the thoughts & giving direct qualitative access opinions of over 1,000 pregnant • Population & birth statistics to mom. women & moms in Mexico. • Internet penetration• Mined conversations in active • 4 surveys focused on: • Mobile penetration areas of the BabyCenter Mexico Community. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  7. 7. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  8. 8. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  9. 9. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  10. 10. • more likely to be SAHMs • more likely to believe domestic electronics are the biggest advantage they have today …than Latin American Moms • more likely to feel guilty about spending too little time with their kids • more likely to think their time is more important than money… than US Latina Moms.© 2011 BabyCenter LLC. Confidential. All rights reserved.
  11. 11. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  12. 12. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  13. 13. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  14. 14. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  15. 15. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  16. 16. (The products that index high along the journey to motherhood (220) (321) (171) (296) (147) (210) (149) (187) (141) (153) (147) (179) (120) (202) (133) (167) © 2011 BabyCenter LLC. Confidential. All rights reserved.
  17. 17. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  18. 18. ” ”© 2011 BabyCenter LLC. Confidential. All rights reserved.
  19. 19. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  20. 20. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  21. 21. • •© 2011 BabyCenter LLC. Confidential. All rights reserved.
  22. 22. Before After60%50%40%30%20%10%0% 5-8am 11am-1pm 4-6pm 9pm-Mid © 2011 BabyCenter LLC. Confidential. All rights reserved.
  23. 23. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  24. 24. • Email • Mobile Web • Apps • SMS • Voice© 2011 BabyCenter LLC. Confidential. All rights reserved.
  25. 25. Social Mom © 2011 BabyCenter LLC. Confidential. All rights reserved.
  26. 26. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  27. 27. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  28. 28. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  29. 29. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  30. 30. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  31. 31. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  32. 32. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  33. 33. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  34. 34. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  35. 35. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  36. 36. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  37. 37. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  38. 38. The journey of motherhood triggers aprofound change & makes her more opento marketers than at any other time.Be engaging. Stand out. Mom’sattention is fractured.Mindset matters. Social messages areperceived differently in different socialenvironments.To reach moms, mobile is a must-have inyour marketing mix. © 2011 BabyCenter LLC. Confidential. All rights reserved.
  39. 39. © 2011 BabyCenter LLC. Confidential. All rights reserved.
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