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Media and privacy law: online advertising and data June 2013
 

Media and privacy law: online advertising and data June 2013

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Identifying trends in data collection within digital advertising, focussing specifically on online behavioural advertising and where this data sits on the regulatory spectrum.

Identifying trends in data collection within digital advertising, focussing specifically on online behavioural advertising and where this data sits on the regulatory spectrum.

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  • TV breakdown:FTA 26%Pay 3.3%
  • Government is very supportive of industry self regulation around privacyNew Privacy Bill includes specific provisions around how industry codes can be developed and blessed by the Privacy CommissionerRISK that if industry does not self regulate in a manner which is seen to be responsible and accountable, they may decide to regulate for us.Big part of my role at IAB is to not only promote but also initiate self regulation in the online advertising space

Media and privacy law: online advertising and data June 2013 Media and privacy law: online advertising and data June 2013 Presentation Transcript