VIDEO AND RADIO PROGRAMS Strengthening and creating private public partnership in agriculture Jonas Wanvoeke Africa Rice Center (WARDA) 2 nd Conference IAALD Africa Chapter Accra, 15 th -17 th July 2009 Ghana

Outline Presentation of WARDA Why video and radio programs? Video programs Rural radios Challenges in scaling up with video Why public private partnership ? Perspective

Presentation of WARDA

Why video and radio programs?

Video programs

Rural radios

Challenges in scaling up with video

Why public private partnership ?

Perspective

1. Presentation of WARDA Autonomous and intergovernmental research association of African member states 11 (1971); 17 (end 2007) and 21 (since Sept 2007) Mission: Contribute to poverty alleviation and food security in Africa, through research, development and partnership activities aimed at increasing the productivity and profitability of the rice sector in ways that ensure the sustainability of the farming environment.

1. Presentation of WARDA 1. Genetic diversity and breeding B ridging genetic diversity and breeding to produce rice genetic resources adapted to changing environments 2. Intensification, diversification and NRM Enhancing productivity of rice-based farming while protecting ecosystem services 3. Learning and innovation systems Stretching farmer’s windows of opportunity through partnerships, learning and innovation systems 4. Policy and impact Rice policy and technology impact on food security and poverty reduction 4 programs focusing on 5 research areas: Rice genomic – post harvest – seed system – policy and market – rice value chain

1. Genetic diversity and breeding

B ridging genetic diversity and breeding to produce rice genetic resources adapted to changing environments

2. Intensification, diversification and NRM Enhancing productivity of rice-based farming while protecting ecosystem services

3. Learning and innovation systems

Stretching farmer’s windows of opportunity through partnerships, learning and innovation systems

4. Policy and impact Rice policy and technology impact on food security and poverty reduction

To increase the effectiveness of processes shaping the development and dissemination of sustainable technologies To enhance rural learning systems To strengthen the PPP 2. Why video and radio programs ?

To increase the effectiveness of processes shaping the development and dissemination of sustainable technologies

To enhance rural learning systems

To strengthen the PPP

Identify generic topic Learn about context diversity Develop tool with local actors Test tool in various contexts Scale-up and scale-out Zooming in, zooming out approach to develop learning tools 3. Video program

Regionally relevant Locally appropriate Build on outputs from participatory approach Visualise local innovations Use appropriate language and symbols Clues of the videos

Regionally relevant

Locally appropriate

Build on outputs from participatory approach

Visualise local innovations

Use appropriate language and symbols

Strengthen local ownership Improve partnerships Videos elaborated through the ZIZO approach Easy to distribute and to share Easy to be translated Easy to be modified for fitting a specific context

Strengthen local ownership

Improve partnerships

Easy to distribute and to share

Easy to be translated

Easy to be modified for fitting a specific context

Land preparation and water management Rice seed bed preparation Rice transplanting Rice weed management Soil fertility management

Land preparation and water management

Rice seed bed preparation

Rice transplanting

Rice weed management

Soil fertility management

Figure 1. Countries where videos are translated

Table 2. Number of institutions reached with videos 2 4 1 TV 10 28 Rural radio 346 164 Total 9 2 Network 4 - Training centers 8 15 Univ. & schools 35 16 Projects 2,516 - (Farmer) trainers 167 9 Farmers assoc. 48 22 Extension serv. 18 34 Research instit. 14 10 Local NGO 8 8 Internat. NGO 21 19 Devlpt. agencies 2 nd and 3 rd level uptake First level uptake Type of organization

Table 3. Number of farmers reached with videos 85 Cameroun 131, 502 Total 7,633 Uganda 390 Togo 8,020 Mali 11,567 Guinea 230 Ghana 2,700 Gambia 100,877 Benin Seed health + Post-harvest Country

Figure 2. Number of farmers reached with videos Translations 5 15 20 30

Develop radios scripts from video for radio broadcasters Interactive programs on rural radios and a Question & Answer Service helped promote the videos and receive audience feedback using mobile phone Special package of 5 rural radio scripts developed on rice seed and crop management Hard copies distributed to over 300 rural radios in all rice growing countries in Africa Hosted on website of Farm Radio International http:// www.farmradio.org/english/radio -scripts/ 4. Rural Radio

Develop radios scripts from video for radio broadcasters

Interactive programs on rural radios and a Question & Answer Service helped promote the videos and receive audience feedback using mobile phone

Special package of 5 rural radio scripts developed on rice seed and crop management

Hard copies distributed to over 300 rural radios in all rice growing countries in Africa

Hosted on website of Farm Radio International

http:// www.farmradio.org/english/radio -scripts/

NARS do not have media expertise, not used to work with media companies Research organizations are not familiar with establishing contracts with private companies NARS staff are not always able to articulate to the companies exactly what is required The majority of in-country media companies do not have agricultural expertise Difficult for NARS to assess the quality of the end product 5. Challenges in scaling up with video

NARS do not have media expertise, not used to work with media companies

Research organizations are not familiar with establishing contracts with private companies

NARS staff are not always able to articulate to the companies exactly what is required

The majority of in-country media companies do not have agricultural expertise

Difficult for NARS to assess the quality of the end product

Farmers requested their own copies. No responses from intermediaries M&E, the feedback mechanism from the multiple service providers back to research 5. Challenges in scaling up with video

Farmers requested their own copies. No responses from intermediaries

M&E, the feedback mechanism from the multiple service providers back to research

Research has an important role to play in content creation but need to do this in partnership with communication professionals (Countrywise, FRI) Explore innovative partnership that will allow local language rice videos to be in the hands of farmers (Discom) To have and to maintain the quality of the material 6. Why public private partnership ?

Research has an important role to play in content creation but need to do this in partnership with communication professionals (Countrywise, FRI)

Explore innovative partnership that will allow local language rice videos to be in the hands of farmers (Discom)

To have and to maintain the quality of the material

Integrate our videos with mobile technology. Explore how mobile phones, rural radio and agricultural newspapers could play a role in terms of gathering feedback from farmers Strengthen the PPP in order to maintain the quality of the material for time poor farmers which enable WARDA to stand out above the rest 7. Perspectives

Integrate our videos with mobile technology.

Explore how mobile phones, rural radio and agricultural newspapers could play a role in terms of gathering feedback from farmers

Strengthen the PPP in order to maintain the quality of the material for time poor farmers which enable WARDA to stand out above the rest

THANKS www.africaricecenter.org