Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites

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IAALD Webinar presented on June 24, 2011.

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  • Max: 46 daysMin: 13 days“Content is king”
  • Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites

    1. 1. Decentralizing online publishing in your organization<br />Creating websites on the fly using Wordpress and Google Sites<br />Peter Shelton<br />IKM Specialist at IFPRI24 June 2011<br />
    2. 2. Food for thought<br />Web and information sharing is changing so fast these days  You can either:<br />Resist (i.e., lose out)<br />Adapt and try new things out little by little<br />Institutional website is as important as ever AND we need to put information where people will see it<br />Needs to be a culture change for this all to work<br />
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    9. 9. Different types of websites on the fly<br />Internal sites/blogs (e.g., Let’s Blog IFPRI, CGIAR Change, and Impact Assessment)<br />Internal group sites (IFAD-IFPRI Partnership Program, Land Governance Assessment Framework)<br />Public sites with IFPRI.info URL<br />Public sites with custom URL<br />Public sites with assigned domain (e.g., wordpress.com, sites.google.com, etc.)<br />
    10. 10. What you need to decide ahead of time:<br />Public or private?<br />Who will have editing rights to site?<br />What is primary function/purpose?<br />Making announcements<br />Sharing publications, documents, photos, PowerPoints, etc.<br />What to include on Home and About pages<br />Custom header, colors, etc.<br />Site layout (e.g., 1, 2 or 3 columns?)<br />Sidebar menu items (About blurb, search box, recent posts, tag cloud, links, etc.)<br />
    11. 11. 3-2-1 Liftoff!<br />Items needed for takeoff:<br /><ul><li>Platform (Wordpress vs. Google Sites)
    12. 12. Domain (ifpri.info, wordpress.com or custom)
    13. 13. Starter content (about text, document list, links, announcements, agenda, etc.)
    14. 14. Layout
    15. 15. Design elements (e.g., colors and banner)</li></li></ul><li>The who, the what and the when<br />
    16. 16. Examples of different websites on the fly<br />Internal blogs<br />CGIAR Change<br />Impact Assessment<br />Project websites<br />Global Analytical Tools on Trade (GATT)<br />Event websites<br />TEDxWashingtonCircle<br />2020 Conference on “Leveraging Agriculture for Improved Nutrition and Health”<br />Team sites (internal)<br />IFAD-IFPRI Partnership<br />Team sites (public)<br />CRP4: Agriculture for Improved Nutrition and Health<br />
    17. 17. Closing thoughts: Getting noticed on the web<br />IGNORANCE ≠ BLISS<br />Boost your search engine ranking (SEO)<br />Frequent updates (e.g., blog)<br />Incoming links (practice “link love”)<br />Social media applications<br />Offer different types of content (announcements, documents, presentations, photos, videos)<br />Put content where people will find it and embed into site (YouTube, Slideshare, Flickr, Mendeley)<br />Build in collaboration where possible/applicable (e.g., Mendeley reading list)<br />
    18. 18. Thank you!<br />

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