Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites

Decentralizing online publishing in your organization
Creating websites on the fly using Wordpress and Google Sites
Peter Shelton
IKM Specialist at IFPRI24 June 2011

Food for thought
Web and information sharing is changing so fast these days  You can either:
Resist (i.e., lose out)
Adapt and try new things out little by little
Institutional website is as important as ever AND we need to put information where people will see it
Needs to be a culture change for this all to work

Different types of websites on the fly
Internal sites/blogs (e.g., Let’s Blog IFPRI, CGIAR Change, and Impact Assessment)
Internal group sites (IFAD-IFPRI Partnership Program, Land Governance Assessment Framework)
Public sites with IFPRI.info URL
Public sites with custom URL
Public sites with assigned domain (e.g., wordpress.com, sites.google.com, etc.)

What you need to decide ahead of time:
Public or private?
Who will have editing rights to site?
What is primary function/purpose?
Making announcements
Sharing publications, documents, photos, PowerPoints, etc.
What to include on Home and About pages
Custom header, colors, etc.
Site layout (e.g., 1, 2 or 3 columns?)
Sidebar menu items (About blurb, search box, recent posts, tag cloud, links, etc.)

3-2-1 Liftoff!
Items needed for takeoff:
Platform (Wordpress vs. Google Sites)
Domain (ifpri.info, wordpress.com or custom)
Starter content (about text, document list, links, announcements, agenda, etc.)
Layout
Design elements (e.g., colors and banner)

The who, the what and the when

Examples of different websites on the fly
Internal blogs
CGIAR Change
Impact Assessment
Project websites
Global Analytical Tools on Trade (GATT)
Event websites
TEDxWashingtonCircle
2020 Conference on “Leveraging Agriculture for Improved Nutrition and Health”
Team sites (internal)
IFAD-IFPRI Partnership
Team sites (public)
CRP4: Agriculture for Improved Nutrition and Health

Closing thoughts: Getting noticed on the web
IGNORANCE ≠ BLISS
Boost your search engine ranking (SEO)
Frequent updates (e.g., blog)
Incoming links (practice “link love”)
Social media applications
Offer different types of content (announcements, documents, presentations, photos, videos)
Put content where people will find it and embed into site (YouTube, Slideshare, Flickr, Mendeley)
Build in collaboration where possible/applicable (e.g., Mendeley reading list)

Thank you!

Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites

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Decentralizing Online Publishing in Your Organization; Creating websites on the fly using Wordpress and Google Sites Presentation Transcript