Dimensions	  of	  Iden,ty,	  Trust	  &	  Privacy	  	         as	  Socio-­‐Cultural	         &	  Psychological	  Phenomena	...
Dr.	  Karmen	  Guevara	                                                              Thursday,	  16	  August	  2012	  Intr...
               Dr.	  Karmen	  Guevara	                       Thursday,	  16	  August	  2012	               Forma,on	  of	 ...
Dr.	  Karmen	  Guevara	                                                                                                   ...
Dr.	  Karmen	  Guevara	                    Thursday,	  16	  August	  2012	  Dynamic	  Tension	  of	  Iden,ty	  	          ...
Dr.	  Karmen	  Guevara	                    Thursday,	  16	  August	  2012	  Dynamic	  Tension	  –	  A	  Dilemma	          ...
Dr.	  Karmen	  Guevara	                                                                                               Thur...
Dr.	  Karmen	  Guevara	                                                           Thursday,	  16	  August	  2012	      Psy...
Dr.	  Karmen	  Guevara	                                                                       Thursday,	  16	  August	  20...
Dr.	  Karmen	  Guevara	                                                             Thursday,	  16	  August	  2012	       ...
Dr.	  Karmen	  Guevara	                                                                                    Thursday,	  16	...
Dr.	  Karmen	  Guevara	                                                                                  Thursday,	  16	  ...
Dr.	  Karmen	  Guevara	                                                                                                   ...
Dr.	  Karmen	  Guevara	                                                                   Thursday,	  16	  August	  2012	 ...
Dr.	  Karmen	  Guevara	                                                               Thursday,	  16	  August	  2012	     ...
Dr.	  Karmen	  Guevara	                                                           Thursday,	  16	  August	  2012	         ...
Dr.	  Karmen	  Guevara	                                                                                                   ...
Dr.	  Karmen	  Guevara	                                                                     Thursday,	  16	  August	  2012...
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Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena

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Network of Excellence Internet Science Summer School. The theme of the summer school is "Internet Privacy and Identity, Trust and Reputation Mechanisms".
More information: http://www.internet-science.eu/

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Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena

  1. 1. Dimensions  of  Iden,ty,  Trust  &  Privacy     as  Socio-­‐Cultural   &  Psychological  Phenomena       16  August  2012  Dr.  Karmen  Guevara  Computer  Laboratory  Cambridge  University    
  2. 2. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Introduc,on  Overview   Focus  ¤  The  dynamics  of  iden/ty.   ¤  Iden/ty:  The  backdrop  for  trust  ¤  The  contours  of  privacy.   &  privacy.   ¤  Changes  in  behaviour  -­‐  digital  ¤  The  phenomena  of  trust.   experiences.  ¤  A  digital  world:  shi;ing  contexts,   ¤  Psycogni/on:  A  socio-­‐cultural   no/ons  &  defini/ons.   systemic  perspec/ve  of   behaviours.    ¤  Digital  enigmata.   ¤  Subconscious  processes  driving  ¤  A  cogni/ve  architecture.   behaviours.       2
  3. 3.   Dr.  Karmen  Guevara   Thursday,  16  August  2012   Forma,on  of  Iden,ty   Model  of  Organisa,on  of  Experience       Realms   Presence  &  Belonging  Who  Am  I?  Who  I  am.   Rela,onship   Contribu,on   3
  4. 4. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Dimensions  of  Iden,ty    Dynamic  Feedback  Loop     Time  Con,nuum     Internal   External   Process   Who   Process       am  I?     Iden,ty:    Accumula,ve  Over  Time       Explora,on                      Who  I  was  Who  I  am  Who  I  can  be   Who   of     I  am        P  ast              Present            Future   Con%nual     Realms                   Search  for         Iden%ty                                     Add   Data          Focus  of     Subtract   Collec,on                          Iden,ty  Search   Content           4
  5. 5. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Dynamic  Tension  of  Iden,ty     5
  6. 6. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Dynamic  Tension  –  A  Dilemma   6
  7. 7. Dr.  Karmen  Guevara   Thursday,  16  August  2012     Contours  of  Privacy       Cultural   Socio-­‐   Protect   Confessional   Retreat   Informa,on   Nego,ate   § Relax   § Collec/on   § Universal*   § Open  Kimono   § Concealment   § Off-­‐load   § Autonomy   § Unauthorised  use   § Cultural  &   § ‘Honesty’   § Secrets   § Purifica/on   § Escape   § Incorrect   Social  Contexts   § Revela/on   § Lies   § Clean  Slate   § Self-­‐Evalua/on   § Modified   § Social  rules:*   Game     § Anonymous   § Iden/ty  &   § Inaccurate   § Respect:  key   § Collateral   Individuality*   § CFIP   rela/onships     *Altman  1977   *Altman  1975  *Smith  et  al  1996   *Argyle  et  al  1985   *Wes/n  1967   7
  8. 8. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Psychological  Contour  of  Privacy     Core  Privacy  Func,ons   Privacy  Behaviours   ¤  Inherent  in  human  nature.*   ¤  Control  &  Regulate     ¤  Personal  Autonomy   ¤  Contextual  &  Situa,onal   ¤  Protec,on   ¤  Back-­‐Stage  –  Front-­‐Stage*   ¤  Hide  &  Escape   ¤  Islands  of  Privacy*   ¤  Iden,ty  Preserva,on   *Erving  Goffman  *  Schneier   *Christena  Nippert-­‐Eng   8
  9. 9. Dr.  Karmen  Guevara   Thursday,  16  August  2012   The  Phenomenon  of  Trust     Objec,ve  uncertainty   transformed  into  subjec,ve   certainty.*  TRUST   TRUST   TRUST   IDENTITY         PRIVACY   Goal:  Expecta,on  of   individual  &  simultaneous   coopera,on.*   *Luhmann  1973   *Pruia/Kimmel  1977   9
  10. 10. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Trust  Heuris,cs     Psycogni,ve     Contextual  Behaviours   ¤  Biological  programming.     ¤  Interdependence.   ¤  Trust  default  –  manages   ¤  Friendship-­‐based.   complexity.*   ¤  Social  currency.   ¤  Innate  longing  for  rela,onship.   ¤  Calculus-­‐Iden,fica,on  process.*   ¤  Dynamic  tension:  desire  &  fear.   ¤  Levels:  rela,onal,  generalised,   abstract  systems.*   ¤  Predicated  on  core  belief   systems  &  cultural  norms.   *Lewicki  &  Wiethoff  2000  *Luhmann  1973   *Bierhoff  &  Vornefeld  2004   10
  11. 11. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Shi^ing  Context:  Binary  to  Digital   IDENTITY   Dynamic       Tension    Who  am  I?   Where  am  I?   Where  do  I  belong?   A  Digital  Eclipse?   IDENTITY  CONSTRUCTION       The  Themes   How?   Where?   By  Whom?     TRUST     §       Ques,ons   §       Tension   Why?   What?   Whom?   §       Choice   PRIVACY   §       Control   Choices   What?   To  Whom?   How?   11
  12. 12. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Shi^ing  No,ons  of  Iden,ty   ² Speed   Organisa,on   Temporal   ²  Mul/plicity   ² Timelessness   Rapid   of   Spa,al   ² Invisibility   ²  Intersec/on   Expansion  of   ²  Collapsing   Experience   Boundlessness   ² Invincibility   Realms   ²  Convergence  AXES  OF  IDENTITY   Dynamic     ²  Content   Dynamic   Desire:     Fear:   ²  The;   Tension   ²  Connect   ²  Abused   Tension   More   ²  Communicate   Diminishment   ²  Exposure   Now     ²  Protect     ²  Con/nuous   Construc,on   ²  Accelera/ng   ² Infinite  possibili/es   Spiral   Fluidity   ² Freedom   Process   ²  Decreasing   Process   ²  Increasing   ² Anonymity   12
  13. 13. Dr.  Karmen  Guevara   Thursday,  16  August  2012     Integral  Perspec,ve     SUBJECTIVE   OBJECTIVE   PSYCOGNITIVE   BEHAVIOURAL   New  Rules  of     Construc,on  Construc,on   Erase  &  Reinvent   Add  -­‐Subtract   IDENTITY   Disembodiment   Feedback  Loop   Masking   Exploratory   Dynamic  Tension   Search   Power  of  Choice   Ques,oning   Freedom   CORE   Innate   Basic  need   TRUST   Brain  Wiring   Choice  &  Control   PRIVACY   Dumbing  Down   Disclosure  Push   Privacy  Paradox   Social  Currency   Privacy  Train  Wreck   Closing  trust  gap       End  of  Anonymity    New  Heuris,cs   INTER-­‐SUBJECTIVE   INTER-­‐OBJECTIVE   Digital    Breadcrumbs   CULTURAL   SOCIO-­‐SYSTEMIC   13
  14. 14. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Iden,ty:     §  The  core  of  the  human  existen,al  ques,oning  &  search  for   iden,ty  &  place  in  the  world  remains.     §  The  axes  of  iden,ty  are  impacted  by  velocity  &  virtual  realms   which  appear  to  be  strengthening  the  core.   §  Manifesta,on  behaviours  are  transforma,ve  at  several  levels  &   possibly  are  transitory  in  nature.   §  Will  the  core  of  the  human  psyche  shi^  in  the  midst  of  rapidly   expanding  digital  domains,  digital  rela,onships,  behaviours  &   intrusions?   14
  15. 15. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Trust   §  An  interrup,on  of  the  trust  cycle  occurs  through  a  closing  of   the  distrust-­‐trust  gap.   §  The  redefini,on  of  social  currency  leads  to  trustworthy   behaviours,  thus  fostering  trust  online.   §  The  innate  propensity  to  trust  is  triggered  &  s,mulated  by   online  interac,ons.   §  Will  a  specific  dimension  of  Internet  trust  emerge?   15
  16. 16. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Privacy   §  A  privacy  conspiracy  clashes  with  user  ambiguity  &  naivety  -­‐ ignorance.   §  With  the  strengthening  of  online  trust,  will  privacy  take  on  a   new  dimension  with  a  clear  defini,on  in  online  domains?     §  A  lack  of  privacy  has  become  a  social  norm.  What  other  new   social  norms  could  arise  from  socio-­‐cultural  psychological   ‘aberra,ons’?       §  What  is  the  future  of  privacy?  Will  the  ‘virtual’  transcend  the   need  for  privacy?       16  
  17. 17. Dr.  Karmen  Guevara   16/08/2012   Psycogni,ve  Layered  Architecture   EXTERNAL   SOCIO-­‐SYSTEMIC  DOMAIN   Digital  Behaviours              INTERNAL        PSYCOGNITIVE  DOMAIN  Digital   Presence   Rela,onship   Digital  Domains   Quest   Belonging   Subconscious   Contribu,on   Ques,oning   Condi,ons     &  Core  Belief     Systems   Impacts  on  core   Iden,ty     human  condi,on   Crea,on     Iden,ty   Privacy  &  Trust   Ac,ng  Act   Digital  Experiences     17
  18. 18. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Broadening  of  Frameworks  Psycogni,on   Digital   ¤  Frameworks  for  understanding     A  Systemic   the  systemic  co-­‐evolu/on  of  the   Understanding   Internet  within  socio-­‐cultural     Psycogni/ve  dimensions.     ¤  Frameworks  for  understanding   the  core  root  of  emerging  digital   behaviours.   Social   Cultural     18  

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