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Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena
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Karmen Guevara, University of Cambridge: Dimensions of Identity, Trust and Privacy as Socio-Cultural and Psychological Phenomena

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Network of Excellence Internet Science Summer School. The theme of the summer school is "Internet Privacy and Identity, Trust and Reputation Mechanisms". …

Network of Excellence Internet Science Summer School. The theme of the summer school is "Internet Privacy and Identity, Trust and Reputation Mechanisms".
More information: http://www.internet-science.eu/

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  • 1. Dimensions  of  Iden,ty,  Trust  &  Privacy     as  Socio-­‐Cultural   &  Psychological  Phenomena       16  August  2012  Dr.  Karmen  Guevara  Computer  Laboratory  Cambridge  University    
  • 2. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Introduc,on  Overview   Focus  ¤  The  dynamics  of  iden/ty.   ¤  Iden/ty:  The  backdrop  for  trust  ¤  The  contours  of  privacy.   &  privacy.   ¤  Changes  in  behaviour  -­‐  digital  ¤  The  phenomena  of  trust.   experiences.  ¤  A  digital  world:  shi;ing  contexts,   ¤  Psycogni/on:  A  socio-­‐cultural   no/ons  &  defini/ons.   systemic  perspec/ve  of   behaviours.    ¤  Digital  enigmata.   ¤  Subconscious  processes  driving  ¤  A  cogni/ve  architecture.   behaviours.       2
  • 3.   Dr.  Karmen  Guevara   Thursday,  16  August  2012   Forma,on  of  Iden,ty   Model  of  Organisa,on  of  Experience       Realms   Presence  &  Belonging  Who  Am  I?  Who  I  am.   Rela,onship   Contribu,on   3
  • 4. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Dimensions  of  Iden,ty    Dynamic  Feedback  Loop     Time  Con,nuum     Internal   External   Process   Who   Process       am  I?     Iden,ty:    Accumula,ve  Over  Time       Explora,on                      Who  I  was  Who  I  am  Who  I  can  be   Who   of     I  am        P  ast              Present            Future   Con%nual     Realms                   Search  for         Iden%ty                                     Add   Data          Focus  of     Subtract   Collec,on                          Iden,ty  Search   Content           4
  • 5. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Dynamic  Tension  of  Iden,ty     5
  • 6. Dr.  Karmen  Guevara   Thursday,  16  August  2012  Dynamic  Tension  –  A  Dilemma   6
  • 7. Dr.  Karmen  Guevara   Thursday,  16  August  2012     Contours  of  Privacy       Cultural   Socio-­‐   Protect   Confessional   Retreat   Informa,on   Nego,ate   § Relax   § Collec/on   § Universal*   § Open  Kimono   § Concealment   § Off-­‐load   § Autonomy   § Unauthorised  use   § Cultural  &   § ‘Honesty’   § Secrets   § Purifica/on   § Escape   § Incorrect   Social  Contexts   § Revela/on   § Lies   § Clean  Slate   § Self-­‐Evalua/on   § Modified   § Social  rules:*   Game     § Anonymous   § Iden/ty  &   § Inaccurate   § Respect:  key   § Collateral   Individuality*   § CFIP   rela/onships     *Altman  1977   *Altman  1975  *Smith  et  al  1996   *Argyle  et  al  1985   *Wes/n  1967   7
  • 8. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Psychological  Contour  of  Privacy     Core  Privacy  Func,ons   Privacy  Behaviours   ¤  Inherent  in  human  nature.*   ¤  Control  &  Regulate     ¤  Personal  Autonomy   ¤  Contextual  &  Situa,onal   ¤  Protec,on   ¤  Back-­‐Stage  –  Front-­‐Stage*   ¤  Hide  &  Escape   ¤  Islands  of  Privacy*   ¤  Iden,ty  Preserva,on   *Erving  Goffman  *  Schneier   *Christena  Nippert-­‐Eng   8
  • 9. Dr.  Karmen  Guevara   Thursday,  16  August  2012   The  Phenomenon  of  Trust     Objec,ve  uncertainty   transformed  into  subjec,ve   certainty.*  TRUST   TRUST   TRUST   IDENTITY         PRIVACY   Goal:  Expecta,on  of   individual  &  simultaneous   coopera,on.*   *Luhmann  1973   *Pruia/Kimmel  1977   9
  • 10. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Trust  Heuris,cs     Psycogni,ve     Contextual  Behaviours   ¤  Biological  programming.     ¤  Interdependence.   ¤  Trust  default  –  manages   ¤  Friendship-­‐based.   complexity.*   ¤  Social  currency.   ¤  Innate  longing  for  rela,onship.   ¤  Calculus-­‐Iden,fica,on  process.*   ¤  Dynamic  tension:  desire  &  fear.   ¤  Levels:  rela,onal,  generalised,   abstract  systems.*   ¤  Predicated  on  core  belief   systems  &  cultural  norms.   *Lewicki  &  Wiethoff  2000  *Luhmann  1973   *Bierhoff  &  Vornefeld  2004   10
  • 11. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Shi^ing  Context:  Binary  to  Digital   IDENTITY   Dynamic       Tension    Who  am  I?   Where  am  I?   Where  do  I  belong?   A  Digital  Eclipse?   IDENTITY  CONSTRUCTION       The  Themes   How?   Where?   By  Whom?     TRUST     §       Ques,ons   §       Tension   Why?   What?   Whom?   §       Choice   PRIVACY   §       Control   Choices   What?   To  Whom?   How?   11
  • 12. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Shi^ing  No,ons  of  Iden,ty   ² Speed   Organisa,on   Temporal   ²  Mul/plicity   ² Timelessness   Rapid   of   Spa,al   ² Invisibility   ²  Intersec/on   Expansion  of   ²  Collapsing   Experience   Boundlessness   ² Invincibility   Realms   ²  Convergence  AXES  OF  IDENTITY   Dynamic     ²  Content   Dynamic   Desire:     Fear:   ²  The;   Tension   ²  Connect   ²  Abused   Tension   More   ²  Communicate   Diminishment   ²  Exposure   Now     ²  Protect     ²  Con/nuous   Construc,on   ²  Accelera/ng   ² Infinite  possibili/es   Spiral   Fluidity   ² Freedom   Process   ²  Decreasing   Process   ²  Increasing   ² Anonymity   12
  • 13. Dr.  Karmen  Guevara   Thursday,  16  August  2012     Integral  Perspec,ve     SUBJECTIVE   OBJECTIVE   PSYCOGNITIVE   BEHAVIOURAL   New  Rules  of     Construc,on  Construc,on   Erase  &  Reinvent   Add  -­‐Subtract   IDENTITY   Disembodiment   Feedback  Loop   Masking   Exploratory   Dynamic  Tension   Search   Power  of  Choice   Ques,oning   Freedom   CORE   Innate   Basic  need   TRUST   Brain  Wiring   Choice  &  Control   PRIVACY   Dumbing  Down   Disclosure  Push   Privacy  Paradox   Social  Currency   Privacy  Train  Wreck   Closing  trust  gap       End  of  Anonymity    New  Heuris,cs   INTER-­‐SUBJECTIVE   INTER-­‐OBJECTIVE   Digital    Breadcrumbs   CULTURAL   SOCIO-­‐SYSTEMIC   13
  • 14. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Iden,ty:     §  The  core  of  the  human  existen,al  ques,oning  &  search  for   iden,ty  &  place  in  the  world  remains.     §  The  axes  of  iden,ty  are  impacted  by  velocity  &  virtual  realms   which  appear  to  be  strengthening  the  core.   §  Manifesta,on  behaviours  are  transforma,ve  at  several  levels  &   possibly  are  transitory  in  nature.   §  Will  the  core  of  the  human  psyche  shi^  in  the  midst  of  rapidly   expanding  digital  domains,  digital  rela,onships,  behaviours  &   intrusions?   14
  • 15. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Trust   §  An  interrup,on  of  the  trust  cycle  occurs  through  a  closing  of   the  distrust-­‐trust  gap.   §  The  redefini,on  of  social  currency  leads  to  trustworthy   behaviours,  thus  fostering  trust  online.   §  The  innate  propensity  to  trust  is  triggered  &  s,mulated  by   online  interac,ons.   §  Will  a  specific  dimension  of  Internet  trust  emerge?   15
  • 16. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Digital  Enigmata  ¤ Privacy   §  A  privacy  conspiracy  clashes  with  user  ambiguity  &  naivety  -­‐ ignorance.   §  With  the  strengthening  of  online  trust,  will  privacy  take  on  a   new  dimension  with  a  clear  defini,on  in  online  domains?     §  A  lack  of  privacy  has  become  a  social  norm.  What  other  new   social  norms  could  arise  from  socio-­‐cultural  psychological   ‘aberra,ons’?       §  What  is  the  future  of  privacy?  Will  the  ‘virtual’  transcend  the   need  for  privacy?       16  
  • 17. Dr.  Karmen  Guevara   16/08/2012   Psycogni,ve  Layered  Architecture   EXTERNAL   SOCIO-­‐SYSTEMIC  DOMAIN   Digital  Behaviours              INTERNAL        PSYCOGNITIVE  DOMAIN  Digital   Presence   Rela,onship   Digital  Domains   Quest   Belonging   Subconscious   Contribu,on   Ques,oning   Condi,ons     &  Core  Belief     Systems   Impacts  on  core   Iden,ty     human  condi,on   Crea,on     Iden,ty   Privacy  &  Trust   Ac,ng  Act   Digital  Experiences     17
  • 18. Dr.  Karmen  Guevara   Thursday,  16  August  2012   Broadening  of  Frameworks  Psycogni,on   Digital   ¤  Frameworks  for  understanding     A  Systemic   the  systemic  co-­‐evolu/on  of  the   Understanding   Internet  within  socio-­‐cultural     Psycogni/ve  dimensions.     ¤  Frameworks  for  understanding   the  core  root  of  emerging  digital   behaviours.   Social   Cultural     18  

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