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Windows 8 - Will it ride the multiple device wave successfully? - iYogi
 

Windows 8 - Will it ride the multiple device wave successfully? - iYogi

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iYogi, one of the leaders in the remote tech support industry, today released its edition of iYogi Insights focused on Windows 8 and Microsoft's strategy targeted at the increasing consumer trend ...

iYogi, one of the leaders in the remote tech support industry, today released its edition of iYogi Insights focused on Windows 8 and Microsoft's strategy targeted at the increasing consumer trend towards using multiple devices. The significance of the Windows 8 launch this year is amplified by the proliferation of tablet devices that are currently dominated by the iOS and Android platforms. Based on the results of the survey, iYogi Insights predicts that Windows 8 will drive new adoption and shipment of tablets from Microsoft's existing PC user base.

Entrenched partnerships with original equipment manufacturers will help Microsoft to galvanize the entire ecosystem into launching new products, some already announced on Windows 8. Some of the new product announcements at the recently held CES 2012 include the Nokia Lumia 900 smartphone, Samsung and AT&T's Windows 8 ready tablets, and Acer's Timeline Ultrabook. These are likely to result in further revision of the projections on shipments of tablets, smartphones, ultrabooks, etc. The buzz is that Windows 8 will help tablets provide a real alternative to Apple's iPad, by getting the community of app developers motivated and delivering, before the launch. Microsoft has already released its developer preview and beta is expected shortly.

Our research shows that the awareness of the upcoming launch of Windows 8, is very high (95 %) and increasing consumer preference for a single user interface can prove a winner. Windows 8 presents another option for Tablets with new features and a dazzling user interface that pieces together your digital life in a singular interface, called Metro. For this edition of Insights, iYogi surveyed more than 1400 customers on the Windows platform.

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    Windows 8 - Will it ride the multiple device wave successfully? - iYogi Windows 8 - Will it ride the multiple device wave successfully? - iYogi Presentation Transcript

    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 INSIGHTS LAUNCH WILL ACCELERATE SHIPMENTS OF TABLETS iYogi Insights is a research initiative launched by iYogi to help understand the issues that people face with technology and how they adapt tech solutions to enhance their lives. A subscriber base that is among the largest in the tech support industry gives iYogi a unique vantage point to observe how technology is impacting peoples lives and habits. Frequent interaction with this wide database of subscribers gives us a privileged peek into how people are forging a partnership with technology, sorting out the occasional issue, and on the whole, positively embracing technology to empower themselves. 1
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSINTRODUCTION INSIGHTS OF TABLETS WILL IT RIDE THE MULTIPLE DEVICE WAVE 8 iYogi, one of the leaders in the remote tech support industry, today released its first edition of iYogi Insights focused on Windows 8 and Microsofts strategy targeted at the increasing consumer S trend towards using multiple devices. The significance of the Windows 8 launch this year is OW amplified by the proliferation of tablet devices that are currently dominated by the iOS and Android platforms. Based on the results of the survey, iYogi Insights predicts that Windows 8 will drive new D adoption and shipment of tablets from Microsofts existing PC user base. W IN Entrenched partnerships with original equipment manufacturers will help Microsoft to galvanize the entire ecosystem into launching new products, some already announced on Windows 8. Some of the new product announcements at the recently held CES 2012 include the Nokia Lumia 900 smartphone, Samsung and AT&Ts Windows 8 ready tablets, and Acers Timeline Ultrabook. These are likely to result in further revision of the projections on shipments of tablets, smartphones, ultrabooks, etc. The buzz is that Windows 8 will help tablets provide a real alternative to Apples iPad, by getting the community of app developers motivated and delivering, before the launch. Microsoft has already released its developer preview and beta is expected shortly. Our research shows that the awareness of the upcoming launch of Windows 8, is very high (95 %) and increasing consumer preference for a single user interface can prove a winner. Windows 8 presents another option for Tablets with new features and a dazzling user interface that pieces together your digital life in a singular interface, called Metro. For this edition of Insights, iYogi surveyed more than 1400 customers on the Windows platform. 2
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETS69% OF PC USERS ENDORSE MICROSOFTSSTRATEGY FOR A SINGLE INTERFACE ACROSS MULTIPLE DEVICES85% tablet users would like their tablet and PC to have the same look and feel A significant majority of PC users, 69% would like to have a single interface across multiple devices and not surprisingly, an overwhelming 85% of current tablet users would like their PC and tablet to offer synergy in functionality, look and feel. Given that there is a rising trend towards using multiple devices, this appears to be key to MULTIPLE DEVICE USAGE TREND Microsofts winning strategy for Windows 8, aiming to provide users with an integrated experience across mobiles, tablets and PCs. Already, 2011 saw more mobiles than PCs being shipped. As the tablet market grows, Windows 8 has the 69% OF PC USERS potential to become a preferred platform as a unified operating system across all ENDORSE the three devices PCs, tablets, and smartphones. Moreover, the tiled Metro MICROSOFTS interface has been specially designed for touch-screen devices and will play a major 85% tablet users would like their tablet role in Windows 8 adoption across tablets and phones. and PC to have the same look and feel Source: TechCrunch 3
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSAWARENESS ABOUT WINDOWS 895% of respondents were aware of Microsofts new development Windows 8 has succeeded in conjuring up a sizeable hype factor with near 95% of It’s going be respondents aware that Windows 8 is soon due Looking only about forward to I know about Windows 8 Windows 8 to be launched. In comparison, an earlier survey Windows 8 conducted by iYogi before the launch of the AWARENESS ABOUT It’s all about Windows 8. much-touted Windows 7 reveals that only about WINDOWS 8 Windows 8 is gonna 40% respondents knew about the Windows 7 be awesome Can’t wait for Windows 8. release. This is in sharp contrast to the awareness built around Windows 8. The Windows 8! Building Windows 8 community initiative 95% of the respondents Yeah! Windows 8 launched earlier this year has generated its fair were aware of Microsofts is coming share of hype. The community serves to engage new development both users and developers in an open dialogue to further the development of the Windows 8 INSIGHTS platform by incorporating feedback. 4
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSEXPANDING THE MARKET FROM PCS TO TABLETS AND PHONES57% of tablet users would like to upgrade to Windows 8The survey reveals that 57% of tablet userslike the idea of Windows 8 touch-screen 57%interface. Given an opportunity, they would EXPANDINGupgrade their tablets to Windows 8. THE MARKET FROMInterestingly, 19% of users who do not use PCS TOtablets said that they would like to upgrade. TABLETS AND of tablet users would PHONES like to upgrade to Windows 8 INSIGHTS 5
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSTILES AND APPS FOR A BETTER USER EXPERIENCE57% of tablet users would like to use the Tiles interface for appsAccording to the results of the survey, 85% of tablet tablet sales, the app market will continue to grow. Windows 8. This could give Microsoft a critical edge overowners already use apps and 57% of them would like to Microsoft is ready to take advantage of this trend Android Market both, in terms of the quality anduse the live Tiles interface for apps in Windows 8. Of the through its Windows Store and provide customers a reliability of the apps developed for Windows 8. Also thisremaining respondents who are yet to convert to tablet platform with a variety of apps to choose from. The is likely to pose a serious challenge to Apples currentusage, 20% felt that the Tiles would make their PC developer preview released by the company has tools for dominance of the app market.experience better. It is predicted that with increasing building apps that support the Metro interface of TILES AND APPS FOR A BETTER USER EXPERIENCE 57% of tablet users would like to use the Tiles interface for apps INSIGHTS 6
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSTABLET FRIENDLY SINGLE WINDOW METRO INTERFACE53% of tablet users would want to work on the Metro interface The survey reveals that 53% of tablet users would like to use the Metro interface of Windows 8. Of the remaining respondents, 18% felt that they wanted the single window interface being offered by Windows 8 Metro. A single window interface implies that a 53% program would open in full screen mode when a tile is double clicked. This would mean a cleaner interface that would be more tablet friendly. To open two or more programs side OF TABLET USERS by side, a split screen has to be created. would want to work on the METRO INTERFACE INSIGHTS 7
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSUSERS IN A DILEMMA ABOUT USING APPSMany users are still new to and therefore ambivalent about appsAccording to the findings of the survey, amajority of the users are unsure about using APPSapps. However, the appetite for apps APPS APPScontinues to grow. Christmas week alone, of2011, saw a staggering 509 million app USERS IN A DILEMMAdownloads in the US, out of a 1.2 billion apps ABOUTdownloaded worldwide. Microsoft plans tolaunch Windows Store to offer apps tocustomers to counter the current leadership USING APPSof Apple and Android. App usage would Many users are still new togenerally be far higher (near 90%) amongst and therefore ambivalent about apps.tablet users than on phones, another aspectthat Microsoft would be looking to build on.But till the time the store is launched, users INSIGHTSare still unsure whether they will be using anyapps on Windows 8 computers, tablets, andphones. However, the Building Windows 8community is an attempt on the part ofcompany to dispel such doubts and tointroduce to users and developers alike, tothe Windows App Store. 8
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSDETAILED FINDINGS INSIGHTS OF TABLETSRIDING THE TABLET WAVEOut of the 1400 respondents only 15% are currently tablet users. TARGETING Out of the TABLETS as a key 1/6 1400 respondents only about one-sixth are currently THRUST AREA tablet users. INSIGHTSCurrently 15% of the respondents are tablet users. International Data Corporation (IDC), a leading analyst of the technology scene, has also raised its forecast for the number oftablets that will be shipped out this year from 53.5 Million to 62.5 Million, a rise of 17%, which means that the market for Windows 8 tablet is growing already. Current findingsindicate that adoption of tablets across the US currently stands at about 13% or approximately 40 million users, and is slated to increase to nearly 30% by 2015. 9
    • INTRODUCTION DETAILED FINDINGS METHODOLOGY consumer research WINDOWS 8 LAUNCH WILL ACCELERATE SHIPMENTSMETHODOLOGY INSIGHTS OF TABLETSMETHODOLOGY The burgeoning market for smartphones, tablets and other newgen devices has the consumer struggling with different operating systems, interfaces and platforms. With Windows 8, Microsoft seems to have come up with a winning strategy to integrate user experience across multiple devices. Also, realizing that apps are the way of the future, it has engaged with the app developer community and created the Windows Store to be able to entice users with a wide range of apps in place before launch. Will this astute marketing gambit work? This iYogi Insights Consumer Research on Windows 8 Microsofts new interface strategy reveals what the current PC and tablet user thinks. Has Microsoft been able to reach out to him or her? This survey covered iYogi subscribers through an online form following their support sessions. A total of 1400 respondents on the Windows platform filled the online survey form consisting of 9 questions requesting details on PC and tablet usage, app usage, user interface experience and preferences among others, to determine how they see this new development. The data collected was collated, analyzed and compared to identify, assess and quantify trends and patterns. 10