What is iTraff Technology- Photos recognition API platform- Empowers mobile apps to recognize photos- Technology that conv...
USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Any mobile app can start to recognize photos taken by users.Co...
USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Dynamic Content DeliveryInteraction of rich actions.Drives sta...
USA [Dallas], Poland [Warsaw]What can iTraff do?Spontaneous shoppingWhat users see, they can take a photo of and buy.- buy...
USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Interactive campaignsEmpower your mobile app to recognize phot...
How iTraff works?- Register at www.recognize.im- Download code and embed it into your mobile app- Upload reference picture...
USA [Dallas], Poland [Warsaw]Why iTraff Technology?Promote your app.Don’t have to use Blippar, Layar, Aurasma app to make ...
USA [Dallas], Poland [Warsaw]Why iTraff Technology?Easy to empower mobile app.Simple, easy steps1. Register at iTraff APIs...
USA [Dallas], Poland [Warsaw]Why iTraff Technology?Fast. Huge volume.iTraff API is designed to process billion of photos w...
USA [Dallas], Poland [Warsaw]Track of record.
Market perspectiveUSA [Dallas], Poland [Warsaw]- By 2014, according to Gartner, 30% of mobile subscribers willuse interact...
Why photo recognition?USA [Dallas], Poland [Warsaw]- Increase conversion ratio up to 35% (campaigns made byBlippar, Aurasm...
USA [Dallas], Poland [Warsaw]The benefit of iTraff to Agencies and Software Houses.Having access to photo recognition engin...
USA [Dallas], Poland [Warsaw]The benefit of iTraff to Agencies and Software Houses.Open sales leads source to your customer...
iTraff Technology - What and Where
iTraff Technology - What and Where
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iTraff Technology - What and Where

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iTraff Technology - What and Where

  1. 1. What is iTraff Technology- Photos recognition API platform- Empowers mobile apps to recognize photos- Technology that converts static objects into interactive experience- Recognizes objects which are in photos taken by apps- Easily to embedded code that empowers apps to recognize photosUSA [Dallas], Poland [Warsaw]
  2. 2. USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Any mobile app can start to recognize photos taken by users.Companies can embed simple code into their mobile apps andempower apps to recognize what is in photos taken by users. iTraffAPI delivers extremely fast photo recognition engine which can beinstalled in any mobile apps easily.BrandingBrands can enable their mobile apps to understand what is in photostaken by their customers.- off pack information (user takes photos of a product, apprecognizes the photo and delivers information, increase chanve ofpurchase)- convert static packaging into interactive experience- increase logotype awareness by making it scannable- secrets discovery and story telling (photos taken by users deliverinteractive experience)
  3. 3. USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Dynamic Content DeliveryInteraction of rich actions.Drives static catalogues, brochures, leaflets to interactive experience.- catalogues become interactive experience- customization to location if preferred- web linking to websites, videos, recommendations- nearest store location- download content to a phone (products pictures, description,catalogues)- make shopping lists off leaflets
  4. 4. USA [Dallas], Poland [Warsaw]What can iTraff do?Spontaneous shoppingWhat users see, they can take a photo of and buy.- buy on the go by snapping photos- convert any printed advertising, billboard, poster or leaflet to astore. Snap a photo and buy- take a photo of one product and discover similar products- products photographed delivers more information(recommendation, price comparison, share via social media)
  5. 5. USA [Dallas], Poland [Warsaw]The benefit of iTraff to Brands.Interactive campaignsEmpower your mobile app to recognize photos and make your printedand TV campaigns interactive.- M-Coupons delivery (magazine, TV, billboard ads can trigger couponscampaigns)- Exclusive discounts, coupons delivery (off ads)- Street games and quizzes- Fully measured (time, geolocation, photos number)
  6. 6. How iTraff works?- Register at www.recognize.im- Download code and embed it into your mobile app- Upload reference pictures database (objects you want to recognizeexample: newspaper page, photos of products, billboard pictures,poster, logotype)- Decide what you want to unlock (open video, mobile page, startgame, start song etc.)NOW your mobile app understands photos and provides interactiveexperienceUSA [Dallas], Poland [Warsaw]Timeline: 2 hours and your app can recognize photosPrice: monthly based on a number of photos processedSupport: full support office / comprehensive web site manual
  7. 7. USA [Dallas], Poland [Warsaw]Why iTraff Technology?Promote your app.Don’t have to use Blippar, Layar, Aurasma app to make interactiveexperience.- Now your mobile app can provide your customers with interactiveexperience-Traffic, leads and conversion go through your mobile app instead ofapps like Blippar, Aurasma or Layar- Empower your app to understand static, physical / collateralgraphics and let your app deliver interactive experience- Why promote other apps (Blippar, Layar, Aurasma) if you canempower your app to do the same
  8. 8. USA [Dallas], Poland [Warsaw]Why iTraff Technology?Easy to empower mobile app.Simple, easy steps1. Register at iTraff APIs2. Embed code into your mobile app3. Upload reference imagesNOW your mobile app understands photos and can provideinteractive experience
  9. 9. USA [Dallas], Poland [Warsaw]Why iTraff Technology?Fast. Huge volume.iTraff API is designed to process billion of photos with the highestavailable speed.- install iTraff engine in less than 2 hours- if you are a retailer, ecommerce business, products manufacturerand you offer thousands of products. Don’t worry. iTraff can processhuge amount of data- we process up to 30 photos per second with ~100% accuracy ratio
  10. 10. USA [Dallas], Poland [Warsaw]Track of record.
  11. 11. Market perspectiveUSA [Dallas], Poland [Warsaw]- By 2014, according to Gartner, 30% of mobile subscribers willuse interactive technologies like photo recognition, AR- AR apps market to be worth $5.1bln by 2016 (JuniperResearch)- Revenues from smartphone interactive action will reach$2.2bln by 2015 (ARCChart LTD)- 63% of users take pictures of products while shopping instores (ComScore)- 7 bln of photos are uploaded to Facebook monthly (Facebook)pic2.png
  12. 12. Why photo recognition?USA [Dallas], Poland [Warsaw]- Increase conversion ratio up to 35% (campaigns made byBlippar, Aurasma, Layar, iTraff)- Unprecedented engagement through interactivity- Publishers can use printed materials as interactive experienceor spontaneous shopping source (revenue source)- Build a 360 degrees experience (at home, at store, on the go)- Leverage potential of printed campaigns by turning them intolead generation source- Direct response and ROI inside your mobile app- Understanding what information is inside photos, enablebrands to understand consumers
  13. 13. USA [Dallas], Poland [Warsaw]The benefit of iTraff to Agencies and Software Houses.Having access to photo recognition engine, gives Agencies and SoftwareHouses great opportunity to build apps, activities and brand managementoriented campaigns. Simply by embedding iTraff’s engine, our partners maketheir customers apps highly interactive tools.Surprise your customers, win business.Agencies and Software Houses can empower mobile apps to be interactiveexperience so Brands can have better relationship with their consumers.- give your customers better conversion rates using photo recognitiontechnology in their marketing campaigns- convert static experience into interactive experience and help yourcustomers to use marketing campaigns money more effectively- make apps to understand photos and provide your customers with newanalytical data stream (read pictures, get geo location, analyze stock etc.)- surprise your customers with new brand engagement opportunities and winmore business
  14. 14. USA [Dallas], Poland [Warsaw]The benefit of iTraff to Agencies and Software Houses.Open sales leads source to your customers.Photo recognition technology makes spontaneous shopping reality. Wheneverconsumer sees something, she can take picture and buy what she is looking at.- empower mobile apps to sell more through photo recognition- give your customers new tool to generate sales leads- simply embed code into mobile app to make it possible to buy things withsingle photo snap- Brands will appreciate to be able to generate more leads (shopping on the go)

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