How to use Buzz Monitoring
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How to use Buzz Monitoring

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iThinkMedia explain simply Buzz Monitoring, why you need it and what you can do with Buzz Monitoring for your brand. ...

iThinkMedia explain simply Buzz Monitoring, why you need it and what you can do with Buzz Monitoring for your brand.

Looking at a leading UK coach company, iThinkMedia show you what information you can get, as well as what you can do with this information.

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How to use Buzz Monitoring Presentation Transcript

  • 1. Buzz Monitoring Author: David Cable Date: 01/02/2011 Version: 1.0
  • 2. What Is Buzz Monitoring?
    • “ Buzz monitoring involves the checking and analysis of myriad online sources such as internet forums, blogs, and social networks. Data can be provided in real time , which means that critical issues can be picked up instantly. It is also comparatively inexpensive compared to other market research tools and can actually guide further product and service developments .” wikipedia.org
    • Tells you what’s being said about your company by:
    • Your customers
    • Your competition
    • Your Industry
    • From ‘listening’ to various online sources
  • 3. Why Do You Need It?
    • Listen to what the public really think of your company
    • Get ‘real-time’ actionable information
    • Trend hot topics and influences within your industry
    • Strategise for marketing campaigns
    • Compare your influence to the competition
  • 4. What did we hear about you?
    • 4% positive
    • 15% negative
    • 81% neutral
    MicroMedia(Twitter etc) is one of the most popular platforms with 40% of mentions
    • Common topics included:
    • Late coaches
    • Rude drivers
    • How to book an airport/hotel/ coach seat
  • 5. How can this information be actionable?
    • Negative comments:
    • #leadingnationalcoachcompany you suck. Seriously. Worst service I've ever encountered from any excuse for a company.
    • Seriously! I was vomited on aboard a @leadingnationalcoachcompany bus and the driver started cleaning the seats but refused to give me a towel.
    • Posted on Twitter > Reply with @ > Customer Service Team can alleviate the problem publically
    • Neutral Comments:
    • Why not take advantage of the leadingnationalcoachcompany current offer. THE OVER 60’s CAN GO ANYWHERE FOR £4.50 OR £9 RETURN IF YOU TRAVEL BEFORE 31 MARCH. JUST BOOK 3 DAYS IN ADVANCE.
    • Can create list of brand advocates to build relationships
  • 6. What can Buzz Monitoring do for you?
    • Tell you what is working and what’s not
    • Gauge sentiment towards your brand
    • Decipher share of conversation
    • React to negatives and positives of campaigns instantly
    • Leverage competitiors negative PR
    • Aid SEO & PPC efforts
    • Develop strategies for future Marketing Campaigns
  • 7. Any Questions? iThinkMedia www.i-thinkmedia.co.uk [email_address] The Barn, 2 Cole Green, Hertford, Herts, SG14 2NN,