ON FACEBOOK:• Facebook and social games have a symbiotic relationship• 50% of all new sign ups to FB are solely to play social games.• Facebook has moved from ACQUISITION to RETENTION.• Facebook is becoming a content destination!• Mobile will be key to growth
TOP SOCIAL GAME SITESAUSTRALIA’S TOP 10 SOCIAL GAMESJANUARY 20121. CityVille Zynga2. CastleVille Zynga3. FarmVille Zynga4. Texas HoldEm Poker Zynga5. The Sims Social Electronic Arts6. Words With Friends Zynga7. Empires & Allies Zynga8. Indiana Jones - Adventure World Zynga9. Bejewlled Blitz Electronic Arts10. Mafia Wars 2 Zynga
ZYNGA SPECIFIC:A LOOK AT ZYNGA’S AUDIENCE1.5Million MAU’s in AU 642,000 MAU’s in AU 1.2Million MAU’s in AU
LOOKING INSIDE A SOCIAL GAME:HAVE YOU PLAYED A SOCIAL GAME?Hands up if you’ve played a social game?• Have you ever played Poker?• Scrabble? Monopoly?• Raised a virtual crop?Games are inherently social, only now TECHNOLOGY facilitates theinteraction.
SOCIAL GAMING COMPONENTS:FOR THE USER:• STATUS• ACCESS• POWER• STUFF
“ It gives mesomething to do when I’m in the mood for something mindless”
LOOKING INSIDE A SOCIAL GAME:• The mindset: I want to be entertained• Social games are free• There’s no hardware required• They are intuitive and easy to play• They are G rated• Can play them with friends.
AD EFFECTIVENESS: The Challenge:SOCIAL STREAM: Drive engagement with the new SunRice ready-made meals range AND drive Likes of the new SunRice Facebook page. The Solution: Spiral Social Stream 750x500 Branded Poll with CTA driving to SunRice Facebook page and consumer promotion. The Results: 88% Of the Likes to the SunRice Facebook page in a 3 week period (11,852) 74.89 seconds Average time spent with brand 19.91% Share Rate of total engagements 74.79% Engagement Completion Rate
1. It’s about engagement; with the environment & with content2. It’s how people are choosing to entertain themselves – now an entertainment choice competing with TV.3. Brands have the opportunity to capitaliseon and message to big audiences, spendinglots of time in social games.