Social Media Measurement | Charlie Osmond, FreshNetworks | iStrategy, London

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How to measure social media campaigns. Presented by Charlie Osmond, Co-founder of FreshNetworks during iStrategy London 2010.

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Social Media Measurement | Charlie Osmond, FreshNetworks | iStrategy, London

  1. 1. www.freshnetworks.com 1 Diagram 1info@freshnetworks.com | +44 (0)20 7692 4376 | @freshnetworks Time for the numbers iStrategy 2010 Charlie Osmond, 5th Oct 2010 @cosmond #istrategy2010
  2. 2. www.freshnetworks.com 1 Diagram 2 • A social media agency focussed on building and managing online communities. • Strategy, software and community management services to help companies achieve strategic goals through social. FreshNetworks
  3. 3. www.freshnetworks.com 1 Diagram 3 1 2 3 4 Coming up… Metrics simplified Social ROI sucks The backlash ROI examples 5 passing thoughts
  4. 4. www.freshnetworks.com 1 Diagram 4 1 2 3 4 Metrics simplified Social ROI sucks The backlash ROI examples 5 passing thoughts
  5. 5. www.freshnetworks.com 1 Diagram 5 Metrics Photo: laffy4k A simple process for measurement
  6. 6. www.freshnetworks.com 1 Diagram 6 Metrics Web analytics Outreach metrics Community health metrics
  7. 7. www.freshnetworks.com 1 Diagram 7 1 2 3 4 Metrics simplified Social ROI sucks The backlash ROI examples
  8. 8. www.freshnetworks.com 1 Diagram 8 The problem with Social Media
  9. 9. www.freshnetworks.com 1 9 1 2 3 4 1 2 3 4 Metrics simplified Social ROI sucks The backlash ROI examples
  10. 10. www.freshnetworks.com 1 Diagram 10
  11. 11. www.freshnetworks.com 1 Diagram 11 McDonalds footfall up 33% in one day
  12. 12. www.freshnetworks.com 1 Diagram 12 Social media monitoring
  13. 13. www.freshnetworks.com 1 Diagram 13 34.6% Source: Pingdom of mentions were positive
  14. 14. www.freshnetworks.com 1 14 1 2 3 4 1 2 3 4 Metrics simplified Social ROI sucks The backlash ROI examples
  15. 15. www.freshnetworks.com 1 Diagram 15 Branded communities
  16. 16. www.freshnetworks.com 1 Diagram 16 Off the cuff community
  17. 17. www.freshnetworks.com 1 Diagram 17 Lots of brand-building engaging content
  18. 18. www.freshnetworks.com 1 Diagram 18 Twice People who enter the community are as likely to convert on their first site visit and average order value is higher
  19. 19. www.freshnetworks.com 1 Diagram 19 Branded communities – Choo and TMLewin“The coolest social media campaign”
  20. 20. www.freshnetworks.com 1 Diagram 20 Hub and Spoke your site
  21. 21. www.freshnetworks.com 1 Diagram 21 Compared to Facebook, the community was more effective in driving sales x4
  22. 22. www.freshnetworks.com 1 Diagram 22 Not limited to BIG companies
  23. 23. www.freshnetworks.com 1 Diagram 23
  24. 24. www.freshnetworks.com 1 Diagram 24 sign in every day 95% sign in weekly 60%
  25. 25. www.freshnetworks.com 1 25 1 2 3 4 Social media ROI sucks The backlash ROI examples Metrics and ROI 5 passing thoughts
  26. 26. www.freshnetworks.com 1 Diagram 26 Social shopping
  27. 27. www.freshnetworks.com 1 Diagram 27 Apple buys Polar Rose Social in the air
  28. 28. www.freshnetworks.com 1 Diagram 28 >3Bn /day Social search Like
  29. 29. www.freshnetworks.com 1 Diagram 29 Offline meets online Offline meets online
  30. 30. www.freshnetworks.com 1 Diagram 30 “There is a lot more information per unit of NOW than there was before” Nova Spivack Real time
  31. 31. www.freshnetworks.com 1 Diagram 31 Social gaming -PoweRBrands Serious social games
  32. 32. www.freshnetworks.com 1 Diagram 32 © Copyright FreshNetworks 2010

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