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SiteCore - iStrategy Chicago

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Digital Marketing at iStrategy

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Transcript of "SiteCore - iStrategy Chicago"

  1. 1. Behavioral Targeting – Live! The importance of understanding and attaching engagement value to each visitor interactionPresented By:Jason CreaVP; Client and Partner EngagementPhone: (415) 380-0600 Page 1 www.sitecore.net
  2. 2. GLOBAL PRESENCEWith Over 450 Employees Around The World © 2012 Sitecore www.sitecore.net Page 2
  3. 3. SUPPORTED BY OVER 700 PARTNERSIncluding Many of Today’s Top Interactive Agenciesand System Integrators © 2012 Sitecore www.sitecore.net Page 3
  4. 4. OVER 4000 CUSTOMERSPowering More Than 30,000 Websites © 2012 Sitecore www.sitecore.net Page 4
  5. 5. ARCHITECTURE BUILT FOR ENGAGEMENTDeliver Targeted Relevant Experiences Device Type (PC, IPad, Android, Ema il, Printer) Location (Country, Prov., City, Po stal Code) Content Delivery Conditions Referrer (Website, Campaign, S earch Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit) © 2012 Sitecore www.sitecore.net Page 5
  6. 6. SUPPORT ALL DIGITAL CHANNELSFully Support Mobile and Other Devices Device Type (PC, IPad, Android, Ema il, Printer) Location (Country, Prov., City, Po stal Code) Content Delivery Conditions Referrer (Website, Campaign, S earch Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit © 2012 Sitecore www.sitecore.net Page 6
  7. 7. LOCALIZE WEB EXPERIENCESDeliver Targeted Localized Content Device Type (PC, IPad, Android, Ema il, Printer) Location (Country, Prov., City, Po stal Code) Content Delivery Conditions Referrer (Website, Campaign, S earch Engine Keyword) Visitor Profile and User Behavior (Explicit or Implicit © 2012 Sitecore www.sitecore.net Page 7
  8. 8. MAKE WEB EXPERIENCES RELEVENTAlign visitor web experiences with what they want Social Media Device Type (PC, IPad, Android, Email, Printer) Organic Search & PPC Location (Country, Prov., City, Po stal Code) Content Delivery Email Marketing Conditions Referrer (Website, Campaign, S earch Engine Keyword) Visitor Profile and Advertising Campaigns User Behavior (Explicit or Implicit) © 2012 Sitecore www.sitecore.net Page 8
  9. 9. NEXT GENERATION PERSONALIZATIONSITECORE TAKES PERSONALIZATION TO ANOTHER LEVEL Explicit Profile Device Type Member Profile Data (PC, IPad, Android, Ema il, Printer) CRM Profile Data Location (Country, Prov., City, Po stal Code) Content Delivery Conditions Referrer (Website, Campaign, S earch Engine Keyword) Implicit Profile Visitor Profile and Browsing Behavior – User Behavior Preferences Interests (Explicit or Implicit © 2012 Sitecore www.sitecore.net Page 9
  10. 10. Practicalapplication© 2012 Sitecore www.sitecore.net Page 10
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