Sebastian hoelzl (Silverpop) iStrategy 2012
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Sebastian hoelzl (Silverpop) iStrategy 2012

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Sebastian hoelzl (Silverpop) slides for iStrategy London May 2012

Sebastian hoelzl (Silverpop) slides for iStrategy London May 2012

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  • No longer are we accessing the internet through a nice big desktop screenLaptops.. Netbooks are all growingAnd more are coming – ipad.. tablets.. And then there is mobile..

Transcript

  • 1. Email’s Role in a WorldGone “Mocial”
  • 2. What’s “Mocial”? 2
  • 3. Mobile + Social “MOCIAL” 3
  • 4. Aren’t social and mobileboth better than email? 4
  • 5. Not better… but a lifestyle800M 500M
  • 6. Smartphone Sales Pass PC Sales 6
  • 7. Tablets in 2012 : 50+ Models
  • 8. Mobile Apps are Exploding 25 billion Apple Apps 11 billion Android Apps Juniper Research
  • 9. What about the 2 billion?
  • 10. 2 Billion Email Users!
  • 11. Email marketers mustadopt, adapt and open up their way of thinking.
  • 12. Email Marketing in a “Mocial World” Integration Context/Design Automation / Humanisation Triggers
  • 13. Transition: Share>Find>Follow>Like
  • 14. Text to 12345ABCD ADD[your email address]
  • 15. SMS Text to Email Opt-in PointEvents Of Billboards Purchase
  • 16. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
  • 17. Device OVERLOAD
  • 18. Where is My Email Being Read?
  • 19. The New Design ChallengeOld mouse New mouse
  • 20. Do Your Emails Have the Touch? Source: StyleCampaign.com, Litmus
  • 21. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
  • 22. Old Rule:Sell the sizzle, not the steak.
  • 23. New Rule:Educate with grilling tips, recipes and wine pairing. 25
  • 24. Let Customers Do the Selling
  • 25. Impact on Email Marketing Integration Context/Design Automation /Humanisation Triggers
  • 26. Social is the New Broadcast
  • 27. Try Doing this with Social Media
  • 28. Nurture Highly Transactionall PersonalisedEmail’sStrengths Triggered off Behaviour Dynamic Campaign Tracks
  • 29. Low Volume, High ROI Volume of Emails sent Email Generated Revenue 4.1% Triggered Campaigns 40.2% Triggered Campaigns
  • 30. Social vs. Email Social + EmailBroadcast Conversion Together they are unbeatable!
  • 31. Email is healthier than ever. What makes digital marketing specialis the intelligence behind communications, not the channel of delivery. 34
  • 32. Silverpop MocialWhitepaper
  • 33. Thank you! 36