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SEO Category Analysis<br />Jon Morris, CEO of Rise Interactive<br />
AT&T Stock Market Challenge<br />April 7, 1992<br />
The IIM Challenge<br />Same Budget<br />Same Website<br />One Winner<br />
9 Internet Marketing Channels<br />
© 2011, Rise Interactive, Inc. All Rights Reserved.<br />5<br />SEO Blocking and Tackling<br />
© 2011, Rise Interactive, Inc. All Rights Reserved.<br />6<br />Competitive Edge<br /><ul><li>Prioritization
Content Development
Analytics</li></li></ul><li>© 2011, Rise Interactive, Inc. All Rights Reserved.<br />7<br />Prioritization<br /><ul><li>Ca...
Category Coverage
Content Analysis
Probability of Success
Relevance
Estimate ROI by Category
Create SEO Roadmap</li></li></ul><li>Category Analysis: Identification<br />© 2011, Rise Interactive, Inc. All Rights Rese...
Category Analysis: Rank<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />9<br />
Category Coverage<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />10<br />Your Site<br />
Category Analysis: Traffic<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />11<br />
Probability of Success<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />12<br />
Probability of Success<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />13<br />
Content Analysis<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />14<br />
Relevance<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />15<br />
Estimated ROI<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />16<br /><ul><li>Paid Search Analytics
Web Analytics</li></li></ul><li>SEO Road Map<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />17<br />
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Rise Interactive - iStrategy Atlanta

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  • Analyze Data FasterStock Market Created May 17, 1792No Standard ReportingMeasurable Variables Have Changed
  • Transcript of "Rise Interactive - iStrategy Atlanta"

    1. 1. SEO Category Analysis<br />Jon Morris, CEO of Rise Interactive<br />
    2. 2. AT&T Stock Market Challenge<br />April 7, 1992<br />
    3. 3. The IIM Challenge<br />Same Budget<br />Same Website<br />One Winner<br />
    4. 4. 9 Internet Marketing Channels<br />
    5. 5. © 2011, Rise Interactive, Inc. All Rights Reserved.<br />5<br />SEO Blocking and Tackling<br />
    6. 6. © 2011, Rise Interactive, Inc. All Rights Reserved.<br />6<br />Competitive Edge<br /><ul><li>Prioritization
    7. 7. Content Development
    8. 8. Analytics</li></li></ul><li>© 2011, Rise Interactive, Inc. All Rights Reserved.<br />7<br />Prioritization<br /><ul><li>Category Analysis
    9. 9. Category Coverage
    10. 10. Content Analysis
    11. 11. Probability of Success
    12. 12. Relevance
    13. 13. Estimate ROI by Category
    14. 14. Create SEO Roadmap</li></li></ul><li>Category Analysis: Identification<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />8<br />
    15. 15. Category Analysis: Rank<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />9<br />
    16. 16. Category Coverage<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />10<br />Your Site<br />
    17. 17. Category Analysis: Traffic<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />11<br />
    18. 18. Probability of Success<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />12<br />
    19. 19. Probability of Success<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />13<br />
    20. 20. Content Analysis<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />14<br />
    21. 21. Relevance<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />15<br />
    22. 22. Estimated ROI<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />16<br /><ul><li>Paid Search Analytics
    23. 23. Web Analytics</li></li></ul><li>SEO Road Map<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />17<br />
    24. 24. © 2011, Rise Interactive, Inc. All Rights Reserved.<br />18<br />Content Development<br /><ul><li>Web Site
    25. 25. Aggregated Content
    26. 26. Newly Developed Content
    27. 27. User Generated Content</li></li></ul><li>IIM in Its Infancy<br />1792<br />2011<br />
    28. 28. Web Analytics<br /><ul><li>Top 5 Positions In Search Engines
    29. 29. Account For 43% Of Clicks</li></ul>Source: Slingshot SEO via http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates: June 2011<br />
    30. 30. Web Analytics<br />© 2011, Rise Interactive, Inc. All Rights Reserved.<br />21<br />
    31. 31. © 2011, Rise Interactive, Inc. All Rights Reserved.<br />22<br />Summary<br /><ul><li>Prioritize
    32. 32. Content Development
    33. 33. Web Analytics</li></li></ul><li>Jon Morris<br />Email: Jon.Morris@RiseInteractive.com<br />Phone: 312-646-1251<br />
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