Point Roll - iStrategy Atlanta
Upcoming SlideShare
Loading in...5
×
 

Point Roll - iStrategy Atlanta

on

  • 762 views

 

Statistics

Views

Total Views
762
Views on SlideShare
762
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • What story are you looking to tell in your mobile campaigns?What are your KPIs for mobile?What does a successful mobile and tablet campaign look like to you?When do you start thinking about mobile?When you think of mobile, what is your goal?
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Tweet! Ask questions! Stop us at any time! Tweet us questions. #TapThatAd #iStrategy
  • Is mobile a part of your overall marketing strategy today?Do you engage with ads on your mobile device?Have you used your mobile device to find a store or locate a product?I am checking my email as we speak
  • Is mobile a part of your overall marketing strategy today?Do you engage with ads on your mobile device?Have you used your mobile device to find a store or locate a product?I am checking my email as we speak
  • Is mobile a part of your overall marketing strategy today?Do you engage with ads on your mobile device?Have you used your mobile device to find a store or locate a product?I am checking my email as we speak
  • Is mobile a part of your overall marketing strategy today?Do you engage with ads on your mobile device?Have you used your mobile device to find a store or locate a product?I am checking my email as we speak
  • Is mobile a part of your overall marketing strategy today?Do you engage with ads on your mobile device?Have you used your mobile device to find a store or locate a product?I am checking my email as we speak
  • These are the keys to a successful campaign. Dynamic campaigns are so much more informed than standard rich media campaigns. The advertiser is able to target their specific audience with creative and messages that apply to them based on data. AdControl distributes these relevant creatives to the right user to really make an impression. Once the ads have been served, PointRoll data takes into consideration all these factors (the ring around the center) to optimize to ultimately increase your ROI (or whatever your given success metric may be).This whole cyle is a more informed campaign than ever before. This is smart advertising.
  • Audience: Local audience = relevant offersMix of contextual & intentData:Wisdom of the crowdsShopLocal data feedSuccess Metrics:25% increase in circular traffic year over year15-20 second interaction time
  • Third party data.
  • Third party data.
  • Third party data.
  • Third party data.
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Use location data – localized offersUsing registered publisher data – PandoraData you have about your brand – Circular data, product inventory, actual information about products and tying to the other data pieces
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.
  • Here are the mobile solutions available to you now that will help accomplish your campaign objectives along the purchase funnel.

Point Roll - iStrategy Atlanta Point Roll - iStrategy Atlanta Presentation Transcript

  • Tap That Ad: Engaging Mobile and Tablet Campaigns That Get Consumers’ Hands on Brands
  • Your Facilitators
    Todd Pasternack
    Director, Creative Technology
    @toddpasternack
    Cat Spurway-Hepler
    SVP, Strategy and Marketing
    @CatSpurway
  • What story are you trying to tell in your mobile campaigns?
    What does a successfulmobile and tablet campaignlook like for you?
    A few questions to get to value…
    What are your KPIs for mobile?
    When do you start thinkingabout mobile?
    How Do I Get This Done?
  • Engaging
    Efficient
    Effective
  • Let’s get interactive…
    Ask Questions!
    Follow @PointRoll
    Tweet along! #TapThatAd #iStrategy
    Take your phone out… again.
  • Let’s take the pulse.
  • Is mobile a part of your overall marketing strategy today?
  • Do you engage with ads on your mobile device?
  • Have you used your mobile device to find a store or locate a product?
  • I am checking my email as we speak
  • The Big Picture
  • Distribution
    Audience
    Creative
    Performance
    Data
    Driving Value with 5 Key Digital Marketing Ingredients
    Engaging, Higher Impact, Interactive Functionality and Feature-Rich
    Relevant Data Driven Audience-specific Messaging BT, Geo, Demo & More
    Understanding & Knowledge, Finding More Targets
    Reporting/
    Analysis
    Future
    Decisions
    Insights
    Optimization
    Metrics/KPIs
    Evaluate ROI
  • Mobile, Tablet
    AUDIENCE / TARGETING INFO
    Open, Agnostic,
    Targeted
    Reach Consumers Wherever They Are; Efficiently & Effectively Engage
    Measure
    In Stream Video
    Social/ Facebook
    Digital OOH, Search
    Display Ads
    Target, Segment, Customize, QA, Test, Analyze & Optimize
    Ad Serving, Rich Media, Personalized Dynamic Ads,
    Site Content Campaign Management, Production and Measurement
    DATA
    Promotions, Messaging
    Products, Offers, Inventory Feeds
    CREATIVE ASSETS
    Elements, Features, Functionality
  • 5 Key Ingredients in Action
    Grab meijer paperboy example from ad matrix
  • Audience
  • Data
  • Data: Behavior
  • vs.
  • Data: Location
  • Data: Your Products
  • Distribution
  • Apple’s iPad is responsible for 1% of the world’s web traffic, as well as 2.1% of web traffic in the U.S., according to the latest numbers from NetMarketShare.
    The iPad’s share of web traffic has been steadily growing by 10% or more since March 2011. And looking at the overall market share of mobile and tablet devices compared to desktops, we can see that it reached 5% for the first time in June.
    It’s too early to proclaim the death of the desktop, but the trend is strong and obvious — tablets and smartphones are becoming an increasingly important part of our online life.
    Source: Mashable, Stan Schroeder
  • Apple’s iPad is responsible for 1% of the world’s web traffic, as well as 2.1% of web traffic in the U.S., according to the latest numbers from NetMarketShare.
    The iPad’s share of web traffic has been steadily growing by 10% or more since March 2011. And looking at the overall market share of mobile and tablet devices compared to desktops, we can see that it reached 5% for the first time in June.
    It’s too early to proclaim the death of the desktop, but the trend is strong and obvious — tablets and smartphones are becoming an increasingly important part of our online life.
    Source: Mashable, Stan Schroeder
  • More than half (53%) of browsing done on mobile devices as of August is on Mobile Safari.
    Source: NetApplications
  • Creative
  • Creative: Direct Response
  • Direct Response: Tap Thru
  • Direct Response: Tap To Call
  • Direct Response: Tap To App
  • Direct Response: Tap To Map
  • Creative: Brand Awareness
  • Brand Awareness: Video
  • Brand Awareness: Video
  • Brand Awareness: Use Touch!
  • Brand Awareness: Use Touch!
  • Brand Awareness: Accelerometer
  • Brand Awareness: Accelerometer
  • Mobile Dynamic Advertising
  • Mobile Dynamic Advertising
  • Mobile Dynamic Advertising
  • Performance
  • Ad Effectiveness
    Different Device, Different Behavior
    61% increase in interaction rate on iPhone YOY
    92% tap-thru (CTR) on iPhone YOY
    +30 seconds increased brand time on iPad YOY
    The “Why” Difference Across Device
    iPhone: utility, tool , practical activities
    iPad: content, consumption, leisure
    Measure everything: interaction, time spent, activities including swipes, video and game plays, and more
    Keep messages consistent, but align your metric goal with the device
  • The Proof
  • Your Turn
  • In Closing
    Overall:
    Deliver value!
    Use your 5 ingredients to engage and be more efficient and effective
    With mobile:
    Use the inherent features of the device
    Plan your strategy around consumer usage behavior
    Don't reinvent the wheel
    Use the 5 ingredients to deliver value!
    Follow/like us! @pointroll and facebook.com/pointroll
    Engage! We’ll come to you or join us for Innovation Days
    • NYC: Tuesday Sept. 20th
    • Chicago: Tuesday Sept. 27th
    • Atlanta: October TBD – see Daryn or email dschwartz@pointroll.com
  • Thanks!
    Cat - @Cat_Spurway
    cspurway@pointroll.com
    Todd - @ToddPasternack
    tpasternack@pointroll.com
    @PointRoll
    #TapThatAd
  • Trivia
  • INSERT CHARTS/RESEARCH ON MOBILE MARKETING PENETRATION, DEVICES, ETC