Nic Cola, Fairfax Media

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  • And a growing, significant mobile business
  • Nic Cola, Fairfax Media

    1. 1. iStrategy ConferenceCause and Effect: How Fairfax Media Embraced the Move toDigital and Changed its Business Model for the BetterFebruary 2012
    2. 2. Australia’s most diversified media company434 publications, 284 websites, 15 radio stations and 24 printing centres 2
    3. 3. At the core of our strategy is the distribution of our journalism acrossconverging multi-platforms, and the aggregation and monetisation ofaudiences via multiple revenue streams 3
    4. 4. We have already moved from a legacy media company, to a highly diversified digital media company Press / Mags Online Smartphones TabletsPlatforms: 7 million+ people ~300k + Ubs ~600k+ iPadAudiences: 2 million+ readers in accessing websites every ~ 2m apps app print and magazine month downloads titles Brands:Key Digital 6.7million+ digital consumers generating 400m page impressions, 8b ad impressions Metrics:
    5. 5. While the mix of our audience by platform continues to change, ourtotal reach and effectiveness as a media company continues to grow 5
    6. 6. Over 2 million apps downloaded and counting....
    7. 7. Video has been a particular focus in recent years, and today we are one of Australia’s largest online video publishers Short-Form Video Clips Viewed 140,000,000 125m 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 - 2006 2007 2008 2009 2010 2011 7
    8. 8. Today we are one of very few companies who can reach their audience right through the day Engagement Throughout The Weekday 8
    9. 9. Each month, our brands reach 3million+ consumers across print, online andmobile, producing over 1million transactions Print Online Smartphones Tablets Platforms: 2 million readers in 3 million+ people 900k+ iPhone 90k+ iPad Audiences: the SMH and The Age accessing Marketplaces app downloads / app each week websites every month Web app users downloads Services: Listings Display advertising Data Digital Transactions Brands:Key Metrics: 3million+ consumers generating 350m page impressions, 100m searches, 1m+ transactions
    10. 10. Our early investment in digital enabled us to build a substantial digitalbusiness. But the journey has just begun We invested early in people and capabilities to build a digital business and structurally separated this business from the core. This enabled us to build new audiences, capabilities and revenue streams. But it was not without it’s challenges. Now digital has “grown up” We are now a truly integrated media company with one management team across all platforms. 10

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