Internet Domains The Top Level Domain (TLD) is what follows the “dot” Then there are Country Codes, or ccTLDs Second-level (3 rd level) domains, or URLs
Top Level Domain Top Level Domains Today .com .net .biz .info Country Code Domains .fr .de .co.uk .com.au Brand owners apply for and manage a portfolio of URLs in diverse TLDs Next Generation Top Level Domains .city .bank .brand .anything Marketers will own, manage and control their unique name space
39% of web users polled indicated they would feel more secure when conducting online transactions with websites ending in company names
TLD/URL as “brand asset”
As much as trademarking a logo,
Total control over URLs.
Consistent brand experience.
You own the domain. No more “slash-whatever-the-campaign-is-called.”
Reach, integration, loyalty that isn’t defined and confined by region or country (.au .uk, etc.)
Memorable, Descriptive and Branded URLs
Will your online brand be defined by what you don’t do?
Not Just “On the Web,” Your Brand’s Part of It. Is your branded experience at “the address you could get,” or within a part of the Internet that you’ve defined?
Fictitious example for illustrative purposes only. www .Inspired.Canon
ibm.com/smarter planet vs. smarterplanet.ibm ecomagination.com vs. ecomagination.ge verizonwireless.com/ruletheair vs. ruletheair.verizon URLs will deliver concise messages with meaning in addition to being website destinations Fictitious examples for illustrative purposes only.