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Lee Hawksley, Exact Target - 'Digital & E-Commerce'

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iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)

iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)

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Transcript

  • 1.
  • 2. How Digital Marketing is Changing the E-Commerce SpaceLee Hawksleylhawksley@exacttarget.com
  • 3.
  • 4. Addressable Voice
    Mobile Email
    SMS + MMS
    IM
    Email
    Direct Mail
    Telephone
    Media [R]evolution
    Mobile Email
    SMS
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    IM
    Email
    Direct Mail
    Telephone
    Direct Mail
    Telephone
    <1990
    1990s
    1999
    2000s
    2011
    TV
    Radio
    Print
    Display
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs
    RSS
    Podcasts
    Wikis
    Social Networks
    Mobile Web
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Webinars
    Affiliate Marketing
    TV
    Radio
    Print
    Display
    Website
    Search
    Online Display
    Paid Search
    Landing Pages
    Microsites
    Online Video
    Affiliate Marketing
    Webinars
    Blogs
    RSS
    Podcasts
    Wikis
    Social Networks
    Mobile Web
    Behavioral
    Social Media Ads
    Virtual Worlds
    Widgets
    QR Codes
  • 5. is the new black.
  • 6. Why data matters in ecommerce
  • 7.
  • 8.
  • 9.
  • 10. Where are your customers?
  • 11.
  • 12. Forecast for Global Ecommerce Growth
  • 13. How are marketers investing in digital?
  • 14. Find them.
    Know them.
    Love them.
    Empower them.