Lee Hawksley, Exact Target - 'Digital & E-Commerce'

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iStrategy Conference 2011: Lee Hawksley, Senior Director APAC, Exact Target, 'How Digital Marketing is Changing the E-Commerce Space' - Keyynote Session-Panel Discussion (Day Two)

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Lee Hawksley, Exact Target - 'Digital & E-Commerce'

  1. 1.
  2. 2. How Digital Marketing is Changing the E-Commerce SpaceLee Hawksleylhawksley@exacttarget.com<br />
  3. 3.
  4. 4. Addressable Voice<br />Mobile Email<br />SMS + MMS<br />IM <br />Email<br />Direct Mail<br />Telephone<br />Media [R]evolution<br />Mobile Email<br />SMS<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />IM<br />Email<br />Direct Mail<br />Telephone<br />Direct Mail<br />Telephone<br /><1990<br />1990s<br />1999<br />2000s<br />2011<br />TV<br />Radio<br />Print<br />Display<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs<br />RSS<br />Podcasts<br />Wikis<br />Social Networks<br />Mobile Web<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Webinars<br />Affiliate Marketing<br />TV<br />Radio<br />Print<br />Display<br />Website<br />Search<br />Online Display<br />Paid Search<br />Landing Pages<br />Microsites<br />Online Video<br />Affiliate Marketing<br />Webinars<br />Blogs<br />RSS<br />Podcasts<br />Wikis<br />Social Networks<br />Mobile Web<br />Behavioral<br />Social Media Ads<br />Virtual Worlds<br />Widgets<br />QR Codes<br />
  5. 5. is the new black.<br />
  6. 6. Why data matters in ecommerce<br />
  7. 7.
  8. 8.
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  10. 10. Where are your customers?<br />
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  12. 12. Forecast for Global Ecommerce Growth<br />
  13. 13. How are marketers investing in digital?<br />
  14. 14. Find them.<br /> Know them.<br /> Love them.<br />Empower them.<br />

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