Transcript of "B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010"
B2B online marketing not sodifferent to B2C online marketing Together we can grow
Introductions• Jeff Clark – Managing Director ANZ @engagemarketing• Kerry Bridge – Head of Digital Media Communications, EMEA & Global Public Sector @kerryatdell• Robyn Lewis – CEO and Founder, Visitvineyards.com @visitvineyards• Thomas Marzano – Creative Director Online Communications, Phillips Design @thomasmarzano
Exploration• Consumer and a B2B buyer• Differences & similarities of B2B & B2B marketing• What platforms and channels• What’s the sales funnel look like and why• Nurturing
Take away’s1. Why genuine conversations are important2. Small or large you can make it work3. Be and stay relevant...... + some examples