B2B online marketing not sodifferent to B2C online marketing        Together we can grow
Introductions• Jeff Clark – Managing Director ANZ  @engagemarketing• Kerry Bridge – Head of Digital Media  Communications,...
Exploration• Consumer and a B2B buyer• Differences & similarities of B2B & B2B marketing• What platforms and channels• Wha...
Take away’s1. Why genuine conversations are important2. Small or large you can make it work3. Be and stay relevant...... +...
WHO AM I?
Who am I?
Who am I?
Who am I?
Who am I?
Who am I?
What type of marketer are you             B2C         B2B           Marketers   MarketersOr both?
Platforms/Channels
Channels and Challenges
Sales Funnel
Sales Funnel
Plugging the Leaky Funnel
Nurture not Nature
Nurture not Nature
Discussion• Questions• Thoughts• Business challenges
Thank You & Take aways1. Why genuine conversations are important2. Small or large you can make it work3. Be and stay relev...
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B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010

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Find out why B2B online marketing is not so different to B2C online marketing. Presented by Jeff Clark, MD of ANZ during iStrategy Sydney 2010.

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Transcript of "B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010"

  1. 1. B2B online marketing not sodifferent to B2C online marketing Together we can grow
  2. 2. Introductions• Jeff Clark – Managing Director ANZ @engagemarketing• Kerry Bridge – Head of Digital Media Communications, EMEA & Global Public Sector @kerryatdell• Robyn Lewis – CEO and Founder, Visitvineyards.com @visitvineyards• Thomas Marzano – Creative Director Online Communications, Phillips Design @thomasmarzano
  3. 3. Exploration• Consumer and a B2B buyer• Differences & similarities of B2B & B2B marketing• What platforms and channels• What’s the sales funnel look like and why• Nurturing
  4. 4. Take away’s1. Why genuine conversations are important2. Small or large you can make it work3. Be and stay relevant...... + some examples
  5. 5. WHO AM I?
  6. 6. Who am I?
  7. 7. Who am I?
  8. 8. Who am I?
  9. 9. Who am I?
  10. 10. Who am I?
  11. 11. What type of marketer are you B2C B2B Marketers MarketersOr both?
  12. 12. Platforms/Channels
  13. 13. Channels and Challenges
  14. 14. Sales Funnel
  15. 15. Sales Funnel
  16. 16. Plugging the Leaky Funnel
  17. 17. Nurture not Nature
  18. 18. Nurture not Nature
  19. 19. Discussion• Questions• Thoughts• Business challenges
  20. 20. Thank You & Take aways1. Why genuine conversations are important2. Small or large you can make it work3. Be and stay relevant
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