Don’t Believe The HypeAmerican Social Networkers 12 and up ...•86% watch television at least nearly every day•76% listen to radio at least a few times per week•42% read a newspaper at least a few times per weekEdison Research - The Social Habit - Fall 2012
Don’t Believe The HypeTelevision•Viewing at an all-time high•Only 2% is web TV•95% of TiVo ads are watched live•TV among teens is up 33% in 8 years
What the purists say ... Social Media Explorer✦ Strategy, Execution & Measurement✦ ConversationReport.com✦ Events For Marketers: GoToExplore.co✦ Q&A Site: ExploringSocialMedia.com @JasonFalls Damn Handsome socialmediaexplorer.com
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