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iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
iStrategy Toronto LBMA presentation
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iStrategy Toronto LBMA presentation

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Cross-Channel Marketing in a Customer-Centric World …

Cross-Channel Marketing in a Customer-Centric World
Asif Khan, Moderator, Founder & President of the Location-Based Marketing Association

It is rare these days that a successful marketing campaign uses a single channel. Indeed, recent research shows integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment. The advent of mobile, social and other new consumer channels have irrevocably changed audience perceptions, expectations and behaviours – forcing companies to re-evaluate their approaches to cross-channel marketing as a result. This panel will examine how firms are tackling cross-channel marketing in a customer-centric world.

Key takeaways:

• How do you successfully blend offline and online experiences?

• What is the value of a 360-degree view of the customer – and more importantly, how do you achieve it?

• The importance of the customer experience in seamless branding across channels, delighting the customer, and being where the customer is

Published in: Business
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  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.
  • Transcript

    • 1. Cross Channel Marketing Presented by: @AsifRKhan #TheLBMA
    • 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
    • 3. The challenge for marketers
    • 4. The Data Reflects This
    • 5. 1. Payments + Augmented Reality
    • 6. 2.Taking The Store To The People
    • 7. 5. Connect Media Together
    • 8. The Best Panel Ever ASIF R. KHAN – THE LBMA @AsifRKhanLINDA CRONIN – COCA COLA@LinCronin SHELAGH STONEHAM - ROGERS @RogersShelaghCAMERON WYKES – BABYROBOT & KBS+P@CameronWykes DOUG WOOLRIDGE - ADCENTRICITY @DougWoolridge

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