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iStrategy Toronto LBMA presentation
 

iStrategy Toronto LBMA presentation

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Cross-Channel Marketing in a Customer-Centric World ...

Cross-Channel Marketing in a Customer-Centric World
Asif Khan, Moderator, Founder & President of the Location-Based Marketing Association

It is rare these days that a successful marketing campaign uses a single channel. Indeed, recent research shows integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment. The advent of mobile, social and other new consumer channels have irrevocably changed audience perceptions, expectations and behaviours – forcing companies to re-evaluate their approaches to cross-channel marketing as a result. This panel will examine how firms are tackling cross-channel marketing in a customer-centric world.

Key takeaways:

• How do you successfully blend offline and online experiences?

• What is the value of a 360-degree view of the customer – and more importantly, how do you achieve it?

• The importance of the customer experience in seamless branding across channels, delighting the customer, and being where the customer is

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  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.

iStrategy Toronto LBMA presentation iStrategy Toronto LBMA presentation Presentation Transcript

  • Cross Channel Marketing Presented by: @AsifRKhan #TheLBMA
  • The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
  • The challenge for marketers
  • The Data Reflects This
  • 1. Payments + Augmented Reality
  • 2.Taking The Store To The People
  • 5. Connect Media Together
  • The Best Panel Ever ASIF R. KHAN – THE LBMA @AsifRKhanLINDA CRONIN – COCA COLA@LinCronin SHELAGH STONEHAM - ROGERS @RogersShelaghCAMERON WYKES – BABYROBOT & KBS+P@CameronWykes DOUG WOOLRIDGE - ADCENTRICITY @DougWoolridge