Your SlideShare is downloading. ×
iStrategy Toronto LBMA presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

iStrategy Toronto LBMA presentation

578
views

Published on

Cross-Channel Marketing in a Customer-Centric World …

Cross-Channel Marketing in a Customer-Centric World
Asif Khan, Moderator, Founder & President of the Location-Based Marketing Association

It is rare these days that a successful marketing campaign uses a single channel. Indeed, recent research shows integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment. The advent of mobile, social and other new consumer channels have irrevocably changed audience perceptions, expectations and behaviours – forcing companies to re-evaluate their approaches to cross-channel marketing as a result. This panel will examine how firms are tackling cross-channel marketing in a customer-centric world.

Key takeaways:

• How do you successfully blend offline and online experiences?

• What is the value of a 360-degree view of the customer – and more importantly, how do you achieve it?

• The importance of the customer experience in seamless branding across channels, delighting the customer, and being where the customer is

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
578
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Domino’s Pizza has launched an augmented reality initiative, using Blippar, at more than 6,000 sites across Britain enabling consumers to download deals, get the Domino’s mobile ordering app and become a Facebook fan through their smartphone. Planned by Arena Media and Posterscope
  • Now from a retailers’ perspective this is not all roses! Someone, not me came of with this rather clever explanation of it.
  • Transcript

    • 1. Cross Channel Marketing Presented by: @AsifRKhan #TheLBMA
    • 2. The Location Based Marketing Association is an international, not-for-profitgroup dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media. We live at the intersection of: PEOPLE, PLACES & MEDIA Formed in 2010, 550+ members with chapters in: Toronto, Montreal, New York, San Francisco, Atlanta Amsterdam, London, Singapore
    • 3. The challenge for marketers
    • 4. The Data Reflects This
    • 5. 1. Payments + Augmented Reality
    • 6. 2.Taking The Store To The People
    • 7. 5. Connect Media Together
    • 8. The Best Panel Ever ASIF R. KHAN – THE LBMA @AsifRKhanLINDA CRONIN – COCA COLA@LinCronin SHELAGH STONEHAM - ROGERS @RogersShelaghCAMERON WYKES – BABYROBOT & KBS+P@CameronWykes DOUG WOOLRIDGE - ADCENTRICITY @DougWoolridge

    ×