iStrategy Melbourne - How the Smartest Brands in the World Use Social Media - Simon Mainwaring, We First

  • 305 views
Uploaded on

Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon …

Today’s marketplace is being transformed by social technologies that are reinventing business models, profit centres, and consumer behaviour. This challenge represents an incredible opportunity. Simon Mainwaring, Fortune 50 consultant and New York Times bestselling author of We First (voted Best Marketing Book of 2012 by strategy+business) explains how the most successful brands in the world are using social media to accelerate their brand awareness, profits and positive social impact. Central to Simon’s message is the requirement that brands clearly define their purpose and story in a community-facing way that will resonate on an emotional level with their customers, inspiring them to promote the brand using their own social media. He explains exactly what tools, tactics, and strategies companies like Nike, Coca-Cola and Starbucks use to architect customer communities that then build their business with them.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. How To UseSocial Technology toPowerfully Grow YourReputation, CustomerCommunity and Profits.PRESENTED BY Simon Mainwaring
  • 2. Story + Telling
  • 3. Goal: Build Social and Brand Value
  • 4. Telling
  • 5. Thank you, iStrategy! To get these slides and information on a Social Branding training, email:Slides@WeFirstBranding.com Twitter: @SimonMainwaring Email: Simon@WeFirstBranding.com