IN THE NEXT 40 MINUTESUnderstand why customer experience and being easy to do business with is everythingLearn how mobile devices can help get things done by making them fun!Uncover the areas in your business where mobility can give your people superpowers
USER EXPERIENCE...is the way a person feels about using a product, system orservice. User experience highlights the experiential,affective, meaningful and valuable aspects of human-computer interaction.Wikipedia
thinking about your business over the next 12 months, how would you rate the following priorities?improving customer experience engaged workforce improving productivity increasing revenue 70 75 80 85 90 Telstra Productivity Indicator - 2012
“WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg
Total time spent using Mobile web v Apps 150 112.5minutes spent 75 per month(billions) 37.5 0 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: Nielsen Smartphone Analytics
who is more likely to purchase on their mobile? 45% of guys have shopped using a mobile device, compared with just 34% of females (USamp Research - mobile shopping 2012 )
"Simplicity is the ultimate sophistication."Leonardo da Vinci
• Google introduced an extra 400 milliseconds into its search process = 8 million less searches/day • Amazon reported that a 1 second delay in transaction times can wipe $A1.6 billion worth of revenue a day from its sales. • 7pm Click Frenzy was achieving response times of 2.15 seconds. After 7pm and until midnight that plunged to 6.72 seconds.IT Wire: The Day Retail Died Nov 21 2012
Amazon acquires Kiva for $775 million to bolster robotic workforce
Right now, there’s no other technology in the world that 87% of the world’s population owns...
THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY “Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.” (Flurry Analytics)
The convergence of mobile technologies, cloud computing, gamiﬁcation, data analytics and social media has established an innovation platform with unprecedented potential.
The most signiﬁcant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees... (40% of workers will be mobile in less than two years*) *Gartner Symposium, San Francisco, Oct 24 2012
Sales Growth Productivity Service Delivery DifferentiationMobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models andprofessionals to inﬂuence prospects people to share content with faster than ever before. Customers service experiences are appearingin new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomesessential in decision making. remotely complete tasks that are expect service in a timely manner… harder to ﬁnd, innovation is gainingMobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet andto access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changingnew customers. redesign business processes; and ways to interact with and service customer demands by presenting collaborate. customers. new opportunities for business and government.