Jeff Bullas, Infinity Technologies - 'Blogs should be your B2B Social MEdia Strategy'


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iStrategy Conference Melbourne 2011: Jeff Bullas, Sales & Makrketing Director, Infinity Technologies, 'Why Your Blog Should be the Hub of Your B2B Social Media Strategy' - Keynote Panel Session (Day One)

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  • Blog was maybe one of the first social media channels that provided 2 way interaction on the web. The term was coined in 1997 web log and became modified to we blog I started blogging in 2009 and have come to realise that it provides the foundation, heart and hub of your online activities Key: Wikipedia puts the number of blogs at 155 million
  • Why Your Company Blog Should Be Your Hub at the Centre of your B2B Social Media Marketing Strategy You own It You control it You are not operating under someone else’s terms and conditions Where you publish your content Key Point: Look at your outposts like they are your embassies such as Twitter, Facebook and LinkedIn as your fans that distribute your content and ideas for free
  • What are the benefits of a business blog Creates Exposure for your Business (through other people sharing and linking to your content) Generates Qualified Leads Improves your Google search engine rankings Positions you and your company as passionate experts in your field Key Point: Don’t sell- educate and inform You should as a matter of priority optimize your blog so you reduce friction to share through Retweet and Facebook share buttons
  • Facebook “Page” as an Outpost Distributes your content Obtain feedback through polls and comments Improves your SEO Key Point: 1 in every 13 people are on Facebook so you need to post content and engage where they are hanging
  • Twitter as an Outpost Great content distribution channel - Guy Kawasaki uses it to distribute content Instant Targeted Key Point: Marketing Secret about Twitter that most people don’t get follow back etiquette that allows you to create targeted followers
  • YouTube as an Outpost Second biggest search engine after Google The ‘How To’ category on YouTube is the fastest growing segment It educates while you sleep Key Point: 53 times easier to rank on the first page of Google according to Research from Forrester Case Study: Khan YouTube education channel as an example
  • LinkedIn with 100 million members is the online executive cocktail party where the average earnings are $100,000 and you can network in your pajamas Integrate Blog, Twitter and Slideshare can be integrated into your LinkedIn page Share and position you and your company via the Q&A section of LinkedIn Participate in Groups that spread your expertise Key Point: On your blog make it easy for people to share on LinkedIn by including a LinkedIn Share button
  • Google as an Outpost and it is becoming much more social Posting to Social media channels helps your Search Engine Optimisation (SEO) YouTube is often on a page one result if you look at the advanced search you will see blogs, videos, images, Realtime Indexing and Archiving Twitter for nearly 12 months called “RealTime” Increasing the priority of social media channels as Google continues to evolve its search engine for an increasingly social web Key Point: Adding its own equivalent of a Facebook like button with a +1 button which it will be using as a guide for improving serach engine rankings as people vote for the popularity of the link and even the ads
  • Five Major Benefits of Social Media for B2B It provides your brand and Ideas with Leverage and amplifies its distribution Gives your content longevity – ads or TV is not archived and the flyers and newspaper ads are not in bins or lining them they are indexed and archived It is immediate You create a valuable online digital asset that continues to grow as you continue to publish Provides the digital channels that allow you to be shared and published everywhere
  • Jeff Bullas, Infinity Technologies - 'Blogs should be your B2B Social MEdia Strategy'

    1. 2. Why Your Te Blog Should be the Hub of Your B2B Social Media Strategy
    2. 3. Why Your Te Blog Should be the Hub of Your B2B Social Media Strategy The Blog as the Hub of Your B2B Social Media Strategy
    3. 11. <ul><li>Five Major Benefits of Social Media </li></ul><ul><ul><li>Leverage </li></ul></ul><ul><ul><li>Longevity </li></ul></ul><ul><ul><li>Immediate </li></ul></ul><ul><ul><li>Creates a valuable online asset </li></ul></ul><ul><ul><li>Publishes you ‘everywhere’ </li></ul></ul>