iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips
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iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips

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iStrategy Amsterdam 2011 : Raymond Clarjis, Luuk de Jager, Thomas Marzano, Philips - Customer Centricity in a Multichannel World (Day One - Opening Keynote)

iStrategy Amsterdam 2011 : Raymond Clarjis, Luuk de Jager, Thomas Marzano, Philips - Customer Centricity in a Multichannel World (Day One - Opening Keynote)

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    iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips iStrategy AMS 2011 | Raymond Clarjis, Luuk de Jager, Thomas Marzano | Philips Presentation Transcript

    • People centricityin a multichannel world@ThomasMarzanoPhilipsMay 11, 2010
    • Thomas Marzano | Creative Director@ThomasMarzano Philips, @ThomasMarzano | Philips, May 11, 2010 2
    • Design at PhilipsPhilips Design is the competencecenter of Design for all of Philipsand acquired companies.Philips Design is a strategic partnerto the company, and a member ofthe Philips management platforms,including the Sectors, the BU’s andinnovation. Creativity at the of our organization Philips, @ThomasMarzano | Philips, May 11, 2010 3
    • Philips, @ThomasMarzano | Philips, May 11, 2010
    • What is a brand?It is not a logoIt is not a typefaceIt is not a tagline Philips, @ThomasMarzano | Philips, May 11, 2010 5
    • Walter Landor, one of the greats of the advertising industry“A brand is a promise. By identifyingand authenticating a product orservice it delivers a pledge ofsatisfaction and quality.” Philips, @ThomasMarzano | Philips, May 11, 2010 6
    • “A brand is the consumers feelingabout your product, your services oryour organization.”Marty Neumeier, author the Brand Gap Philips, @ThomasMarzano | Philips, May 11, 2010 7
    • Philips, @ThomasMarzano | Philips, May 11, 2010 8
    • Philips, @ThomasMarzano | Philips, May 11, 2010 9
    • “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 10
    • We have limitless accessto all information alwaysand everywhereWe want seamlessexperiences, convergingthe real world with anaugmented virtual worldAnd build relationshipsthat add value and havemeaning to our lives. Philips, @ThomasMarzano | Philips, May 11, 2010 11
    • Our brandEvery day,and all over the world,the Philips brand touchesmillions of people… Philips, @ThomasMarzano | Philips, May 11, 2010 12
    • Our brand… with more than200,000 different products,in more than 200 categories,1 million sales each day… Philips, @ThomasMarzano | Philips, May 11, 2010 13
    • Philips, @ThomasMarzano | Philips, May 11, 2010
    • Should I get a new TV? Philips, @ThomasMarzano | Philips, May 11, 2010 15
    • But which one? Philips, @ThomasMarzano | Philips, May 11, 2010 16
    • … say what? Philips, @ThomasMarzano | Philips, May 11, 2010 17
    • User centered design: experience flow‘Persona on Objective Touchpoint At the heart Shapessteroids’ discussions agnostic of our brand marketing strategy    Philips, @ThomasMarzano | Philips, May 11, 2010   18
    • The TV Buying Guide launch Philips, @ThomasMarzano | Philips, May 11, 2010 19
    • 20Philips, @ThomasMarzano | Philips, May 11, 2010
    • “A brand is what people think it is.” Philips, @ThomasMarzano | Philips, May 11, 2010 21
    • Simplicity Philips, @ThomasMarzano | Philips, May 11, 2010 22
    • Philips, @ThomasMarzano | Philips, May 11, 2010