iStrategy Melbourne - Let Me Tell You a Story: Content is the Word - Joe Smith, BlueArc
by iStrategy on Dec 13, 2012
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In the beginning there was the word… then the internet… and now the word again. ...
In the beginning there was the word… then the internet… and now the word again.
Whatever your product or service, you need to be in the business of telling great stories. It’s not optional, it’s essential. Tweeting, blogging, websites and any number of other digital delivery methods ARE optional. Creating content that tells powerfully persuasive stories that shape customer behaviour and captures users’ hearts and minds needs to be your brand’s top priority.
Our workshop will introduce you to the basic tenets of great storytelling for digital audiences. You’ll learn what makes a great message and get tools and tips for shaping your own. You’ll get a new perspective on your old words and understand how to make them work harder for an audience with ever diminishing attention spans and an over abundance of content choices.
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