What Brands Can Do Right Now to Leverage Inﬂuencers? 1. Hire a community manager - get intimate 2. Tap existing brand communities - identify inﬂuencers 3. Understand the tools: Klout, Trender, Social Flow... 4. Build inﬂuencer visualisations - celebrate your advocates 5. Engage and reward - add an inﬂuence layer to all existing marketing efforts: content, events, promotions, CRM, loyalty...Wednesday, May 23, 2012
Build Visualisations: ConanWednesday, May 23, 2012
Five Tactics That Are Not Widely Used 1. Engage on twitter during ANY campaign launch 2. Empower inﬂuencers/ advocates to share 3. Simple recognition is powerful 4. Support inﬂuencer lists 5. Have at least one in-house developer 6. Build everything with sharing in mind Best Brand Example: Red BullWednesday, May 23, 2012
Leveraging inﬂuencers: questions @garthworking email@example.comWednesday, May 23, 2012
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.