Garth Holsinger (Klout) iStrategy london 2012

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Garth Holsinger (Klout) slides for iStrategy london 2012

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Garth Holsinger (Klout) iStrategy london 2012

  1. 1. The New InfluencerWednesday, May 23, 2012
  2. 2. Wednesday, May 23, 2012
  3. 3. Wednesday, May 23, 2012
  4. 4. Easy PredictionWednesday, May 23, 2012
  5. 5. Wednesday, May 23, 2012
  6. 6. The New Influencer: Virgin America and Travel InfluencersWednesday, May 23, 2012
  7. 7. Wednesday, May 23, 2012
  8. 8. Wednesday, May 23, 2012
  9. 9. What Brands Can Do Right Now to Leverage Influencers? 1. Hire a community manager - get intimate 2. Tap existing brand communities - identify influencers 3. Understand the tools: Klout, Trender, Social Flow... 4. Build influencer visualisations - celebrate your advocates 5. Engage and reward - add an influence layer to all existing marketing efforts: content, events, promotions, CRM, loyalty...Wednesday, May 23, 2012
  10. 10. Build Visualisations: ConanWednesday, May 23, 2012
  11. 11. Five Tactics That Are Not Widely Used 1. Engage on twitter during ANY campaign launch 2. Empower influencers/ advocates to share 3. Simple recognition is powerful 4. Support influencer lists 5. Have at least one in-house developer 6. Build everything with sharing in mind Best Brand Example: Red BullWednesday, May 23, 2012
  12. 12. Leveraging influencers: questions @garthworking garth@workingmandigital.comWednesday, May 23, 2012

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