Engauge 25 Big Ideas - iStrategy Chicago 2012

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25 Big Ideas for Connecting the Physical and digital

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Engauge 25 Big Ideas - iStrategy Chicago 2012

  1. 1. 25 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
  2. 2. 20 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
  3. 3. We build too many wallsand not enough bridges. Isaac Newton
  4. 4. IN-HOME IN-STORE OUT OF HOME Computer Mobile Billboards Tablet Touchscreens Mobile Mobile Kiosks Projection Mapping Connected TV Storefronts Kiosks Print POP Signage DOOH ScreensConnected Products/Appliances Tablet Print Gaming Devices Mobile Wallet
  5. 5. The 3 C’sCONTENT - Brands are now content creators and curators;different interaction points offer opportunities for different types ofcontentCUSTOMIZATION - Personalization of content and messagingcan help to create relevant connections; the more relevant, the moreimpactfulCONTEXT - What are the circumstances in which it makes themost sense for users to interactive with your brand or messaging?
  6. 6. IN-HOME
  7. 7. #1 INTERACTIVE PRINT ADS
  8. 8. #2ONLINE VIDEO CAN PROMOTE PHYSICAL CONTENT
  9. 9. #3 EXPERIMENT WITH DIGITAL PAPER
  10. 10. #4 TURN DIGITAL ASPIRATION INTO REAL WORLD INSPIRATION
  11. 11. #5 EXTEND YOUR 30 SECOND SPOT INTO THE DIGITAL SPACE
  12. 12. #6FROM PHYSICAL CATALOGUE TO MOBILE PURCHASE
  13. 13. IN-STORE
  14. 14. #7 THE NEW ROLE OF RETAIL
  15. 15. #8 POP-UP STORES FOR ECOMMERCE
  16. 16. #9 AUGMENT THE DRESSING ROOM EXPERIENCE
  17. 17. #10 DIGITAL “LIKES” = REAL WORLD INFLUENCE
  18. 18. #11 INSTANT “BUY AND TELL”
  19. 19. haul |hôl| (noun; verb)a testimonial video, or the act of creating a videothat shows off a new purchase; this can be thepurchase of a product or service, and is generallyshared via social media:she was so stoked with her fabulous new eyemakeup, she couldn’t wait to haul it.
  20. 20. #12 ENABLE SLACKTIVISM
  21. 21. OUT OF HOME
  22. 22. #13 AUGMENT THE REAL WORLD
  23. 23. #14 CHECK-IN TO REAL WORLD REWARDS
  24. 24. #15 LOCATION, LOCATION, LOCATION
  25. 25. #16VIRTUAL SHOPPING IN PHYSICAL SPACES
  26. 26. #17 REAL WORLD “LIKING”
  27. 27. EMERGING
  28. 28. #18 ONLINE CREATIVITY = REAL WORLD PRODUCTS
  29. 29. #19PHYSICAL OBJECTS CONTROL DIGITAL CONTENT
  30. 30. #20 PERSONALIZATION THROUGH 3D PRINTING
  31. 31. Take Aways• Build bridges• One size does NOT fit all• Context should drive execution• Tailor execution to user expectation• Provide unique utility or experiences• Reserve budget for experimentation and exploration
  32. 32. THANK YOU!@NICOLA_SMITH22
  33. 33. #21 CONNECTIVITY DRIVES UTILITY
  34. 34. #22 TURN PHYSICAL SPACES INTO DIGITAL EXPERIENCES
  35. 35. #23 USE DIGITAL TO HELP CUSTOMERS LOOK INSIDE
  36. 36. #24 THE OTHER “MOBILE” DEVICE
  37. 37. #25 GAMING CAN SOLVE REAL WORLD PROBLEMS

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