25 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
20 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
We build too many wallsand not enough bridges. Isaac Newton
IN-HOME IN-STORE OUT OF HOME Computer Mobile Billboards Tablet Touchscreens Mobile Mobile Kiosks Projection Mapping Connected TV Storefronts Kiosks Print POP Signage DOOH ScreensConnected Products/Appliances Tablet Print Gaming Devices Mobile Wallet
The 3 C’sCONTENT - Brands are now content creators and curators;different interaction points offer opportunities for different types ofcontentCUSTOMIZATION - Personalization of content and messagingcan help to create relevant connections; the more relevant, the moreimpactfulCONTEXT - What are the circumstances in which it makes themost sense for users to interactive with your brand or messaging?
haul |hôl| (noun; verb)a testimonial video, or the act of creating a videothat shows off a new purchase; this can be thepurchase of a product or service, and is generallyshared via social media:she was so stoked with her fabulous new eyemakeup, she couldn’t wait to haul it.
Take Aways• Build bridges• One size does NOT ﬁt all• Context should drive execution• Tailor execution to user expectation• Provide unique utility or experiences• Reserve budget for experimentation and exploration