E commerce & SocMed - iStrategy Atlanta

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E commerce & SocMed - iStrategy Atlanta

  1. 1. 2011 iStrategy Atlanta
  2. 2. Michael Kogon@Mkogon@Definition6
  3. 3. MichaelKogon Bridget O’BrienDefinition 6 Stacey Vistaprint@mkogon Santo @BridgetMOBrien Rue La La @RueLaLa David Christy Monaghan Cottage NutriSystem HP UK @ChristyMonaghan @HPUK Ryan Ostrom Sears @MySears
  4. 4. Social DJ!
  5. 5. Ashley ReedSocial Media DJ@AshleyHReed
  6. 6. How is your companyleveraging Social Mediato drive E-commerce?Which properties areyou embracing themost? Facebook?Twitter? YouTube?
  7. 7. Stacey Santo@RueLaLa@RueLaLa_help
  8. 8. Bridget O’Brien@BridgetMOBrien@Vistaprint
  9. 9. Christine Monaghan@ChristyMonaghan@Nutrisystem
  10. 10. Ryan Ostrom@Craftsmanclub@MySears
  11. 11. David Cottage@HPUK@HPBizAnswers@HPNewsUK
  12. 12. What was the first "social networking" site?Image by http://aliandre.deviantart.com/
  13. 13. Classmates.com (1995)SixDegrees.com (1997)AsianAvenue.com (1997)BlackPlanet.com (2001)Friendster.com (2002)MySpace (2003)
  14. 14. How does social mediaplay into the overallmarketing mix for yourbrand? Do you stillleverage “traditional”media or are you focusedon “digital/social” tomarket your products?
  15. 15. Is social a discreet effortor is it part of yourdigital marketing team?Or customer serviceteam?
  16. 16. Who has the mostfollowers on Twitter?
  17. 17. Lady Gaga- 13MBritney Spears - 8MBarack Obama - 8MKim Kardashian - 7M
  18. 18. What are top 5 futuresocial media trends?
  19. 19. How important of a roledoes content play aspart of your marketingefforts?
  20. 20. How has mobile takenover your life over thelast 18 months?
  21. 21. What crop growsfastest in FarmVille?
  22. 22. Raspberries - 2 hoursBlackberries – 4 hoursStrawberries – 4 hoursBlueberries – 4 hoursGhost Chili - 6 hoursTomatoes - 8 hours…….Artichokes??!!• 10% of Americans have created a virtual farm.• 1% of the world’s population play FarmVille at least once per month.
  23. 23. What newmeasurements matter?How do you know whatto measure?
  24. 24. E-commerce & Social Media: It’s All in the Brand
  25. 25. What kinds of programshave you seen the mostsuccess with?
  26. 26. How do you positionyour brand differentlyusing social media nowversus a year ago?
  27. 27. Company Confidential Vistaprint © 2011

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