E commerce & SocMed - iStrategy Atlanta
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  • 1. 2011 iStrategy Atlanta
  • 2. Michael Kogon@Mkogon@Definition6
  • 3. MichaelKogon Bridget O’BrienDefinition 6 Stacey Vistaprint@mkogon Santo @BridgetMOBrien Rue La La @RueLaLa David Christy Monaghan Cottage NutriSystem HP UK @ChristyMonaghan @HPUK Ryan Ostrom Sears @MySears
  • 4. Social DJ!
  • 5. Ashley ReedSocial Media DJ@AshleyHReed
  • 6. How is your companyleveraging Social Mediato drive E-commerce?Which properties areyou embracing themost? Facebook?Twitter? YouTube?
  • 7. Stacey Santo@RueLaLa@RueLaLa_help
  • 8. Bridget O’Brien@BridgetMOBrien@Vistaprint
  • 9. Christine Monaghan@ChristyMonaghan@Nutrisystem
  • 10. Ryan Ostrom@Craftsmanclub@MySears
  • 11. David Cottage@HPUK@HPBizAnswers@HPNewsUK
  • 12. What was the first "social networking" site?Image by http://aliandre.deviantart.com/
  • 13. Classmates.com (1995)SixDegrees.com (1997)AsianAvenue.com (1997)BlackPlanet.com (2001)Friendster.com (2002)MySpace (2003)
  • 14. How does social mediaplay into the overallmarketing mix for yourbrand? Do you stillleverage “traditional”media or are you focusedon “digital/social” tomarket your products?
  • 15. Is social a discreet effortor is it part of yourdigital marketing team?Or customer serviceteam?
  • 16. Who has the mostfollowers on Twitter?
  • 17. Lady Gaga- 13MBritney Spears - 8MBarack Obama - 8MKim Kardashian - 7M
  • 18. What are top 5 futuresocial media trends?
  • 19. How important of a roledoes content play aspart of your marketingefforts?
  • 20. How has mobile takenover your life over thelast 18 months?
  • 21. What crop growsfastest in FarmVille?
  • 22. Raspberries - 2 hoursBlackberries – 4 hoursStrawberries – 4 hoursBlueberries – 4 hoursGhost Chili - 6 hoursTomatoes - 8 hours…….Artichokes??!!• 10% of Americans have created a virtual farm.• 1% of the world’s population play FarmVille at least once per month.
  • 23. What newmeasurements matter?How do you know whatto measure?
  • 24. E-commerce & Social Media: It’s All in the Brand
  • 25. What kinds of programshave you seen the mostsuccess with?
  • 26. How do you positionyour brand differentlyusing social media nowversus a year ago?
  • 27. Company Confidential Vistaprint © 2011