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Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010
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Commercialising Online Video | Ian Gardiner, Viocorp | iStrategy Sydney 2010

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Discover how online video can be used to improve communication to your customer, staff, shareholder & others. Presented by Ian Gardiner, CEO of Viocorp during iStrategy Sydney 2010.

Discover how online video can be used to improve communication to your customer, staff, shareholder & others. Presented by Ian Gardiner, CEO of Viocorp during iStrategy Sydney 2010.

Published in: Business, Technology
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  • 1. Commercialising Online Video Ian Gardiner CEO Viocorp 25 November 2010
  • 2.
    • Education
    • Interactivity
    • Case studies
    What is today all about?
  • 3.
    • Australian business
    • 8 years old
    • Based in Pyrmont
    • 75 staff – about 40 engineers
    • Privately owned
    • Profitable
    Who is Viocorp?
  • 4.
    • Viocorp is the connector between content and viewers
    What does Viocorp do?
  • 5.
    • Prime Minister
    • Pope
      • - God chooses Viocorp 
    • Many other business, government and
    • broadcast customers
    Who do we do it for?
  • 6. The video platform market
  • 7.
    • Thinking about the “Corporate” sector talk in your groups about what “commercialising video” means
    Interactive session 1
  • 8. Consumer viewing habits
  • 9. Total global internet traffic
  • 10. Consumer internet traffic
  • 11. Consumer video traffic
  • 12. Mobile internet traffic
  • 13.
    • By 2014
    • Annual global internet traffic will be approaching a zettabyte per annum
    • Almost 66 percent of the world's mobile data traffic will be video
    • Video will exceed 91 percent of global consumer traffic
    Key points
  • 14.
    • Thinking about the “Premium” and “Enterprise” sectors, talk in your groups about what “commercialising video” means and some examples of what this business model looks like
    Interactive session 2
  • 15. Video content management
  • 16. Webcasting
  • 17. Live webcasts
    • Interactive
    • Lead generation
    • Thought leadership
    • Technology showcase
    • Opportunity to meet panelists
  • 18. Corporate TV
    • Niche content
    • Structured
    • Both internal and external audience
    • Augments other communications channels
  • 19. Monetisation
  • 20. What does the future look like?
  • 21.
    • Sport
    • News
    • Events
          • ALL DELIVERED LIVE
    What’s left?
  • 22.
    • Winter Olympics
    • Obama inauguration
    • Michael Jackson funeral
    • US College Basketball – March Madness
    • U2ube – U2 on YouTube
    • Indian Premier League cricket on YouTube
    Major live broadcasts so far
  • 23. March madness
    • 11.7 million hours of live streaming
    • 8.3 million unique users of on-demand video player
    • 600,000 live viewers of the final
  • 24. YouTube 20-20 cricket
    • 51 million views from over 200 countries
  • 25.
    • What would you like to be able to watch video of that you can’t currently:
      • From a corporate perspective
      • From a consumer perspective
    • How much would you pay?
    Interactive session 3
  • 26.  
  • 27.  
  • 28. Case study
    • Mary MacKillop canonisation
    • Live from Sydney and Rome
    • Over 100,000 viewers
    • Over 3,000 comments
  • 29.  
  • 30. Thank you Ian Gardiner E: [email_address] T: 0412 999 705 Twitter/skype: rabbieburns

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