SOCIAL INTELLIGENCEFROM HEARING TO LISTENING<br />Beth LaPierre Chief Listening Officer Eastman Kodak<br />@bethlapierre<b...
AGENDA<br /><ul><li>Why Listening at Kodak?
Social Analytics: The Three-Letter Word…ROI
Social Intelligence: Actionable Insights</li></li></ul><li>KODAK TODAY<br />
KODAK TODAY: OUR BUSINESS<br />CONSUMER DIGITAL GROUP<br />Retail<br />System Solutions<br />Kodak Gallery<br />Digital Ca...
KODAK TODAY: KODAK SOCIAL MEDIA<br />
WHY LISTENING FOR KODAK?<br />
WHY LISTENING FOR KODAK?<br />175,000+ conversations about ‘Kodak’ in the past 30 days<br />M<br />
SOCIAL ANALYTICS<br />That three-letter word…ROI<br />
SOCIAL ANALYTICS: ALL ABOUT US<br />The collection, analysis and presentation of social media data to measure, optimize an...
SOCIAL ANALYTICS: METRICS<br />REACH: How many people saw our message?<br />ENGAGEMENT: How many people reacted to our mes...
SOCIAL ANALYTICS: CAMPAIGN DASHBOARD<br />OWNED MEDIA<br />PERFORMANCE<br />CONVERSATION MANAGEMENT<br />TOPIC VOLUME + SE...
SOCIAL ANALYTICS: SOCIAL MEDIA DASHBOARD<br />CONVERSATION<br />DRIVERS<br />INDUSTRY <br />CONVERSATION<br />SMM PERFORMA...
SOCIAL INTELLIGENCE<br />THE STRATEGIC SIDE OF SOCIAL MEDIA<br />
SOCIAL INTELLIGENCE: ALL ABOUT THEM<br />The management, analysis and presentation of social conversations (customer/consu...
SOCIAL INTELLIGENCE: SO KODAK<br />
SOCIAL INTELLIGENCE: KODAK KIOSKS<br />FEMALE<br />MALE<br />
SOCIAL INTELLIGENCE: KODAK DVCs<br />@brendanhughes I would recommend the Kodak Zi8- you can link in external mic<br />@Cl...
RESOURCESSocial Media eBook: Kodak.ly/KODAK_SMB2B SOCIAL: Kodak.com/go/KodakB2BB2C SOCIAL: Kodak.com/go/FollowUsMe: @BethL...
Q + TWEET<br />
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Beth LaPierre, Kodak - iStrategy Atlanta

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Transcript of "Beth LaPierre, Kodak - iStrategy Atlanta"

  1. 1. SOCIAL INTELLIGENCEFROM HEARING TO LISTENING<br />Beth LaPierre Chief Listening Officer Eastman Kodak<br />@bethlapierre<br />
  2. 2. AGENDA<br /><ul><li>Why Listening at Kodak?
  3. 3. Social Analytics: The Three-Letter Word…ROI
  4. 4. Social Intelligence: Actionable Insights</li></li></ul><li>KODAK TODAY<br />
  5. 5. KODAK TODAY: OUR BUSINESS<br />CONSUMER DIGITAL GROUP<br />Retail<br />System Solutions<br />Kodak Gallery<br />Digital Capture and Devices<br />Inkjet Systems<br />Prepress Solutions<br />Digital Printing Solutions<br />Business Solutions and Services<br />GRAPHIC COMMUNICATIONS GROUP<br />
  6. 6. KODAK TODAY: KODAK SOCIAL MEDIA<br />
  7. 7. WHY LISTENING FOR KODAK?<br />
  8. 8. WHY LISTENING FOR KODAK?<br />175,000+ conversations about ‘Kodak’ in the past 30 days<br />M<br />
  9. 9.
  10. 10. SOCIAL ANALYTICS<br />That three-letter word…ROI<br />
  11. 11. SOCIAL ANALYTICS: ALL ABOUT US<br />The collection, analysis and presentation of social media data to measure, optimize and recalibrate marketing programs and initiatives. <br />ROMI: Use social metrics to measure campaign success<br />Tracking: Measure conversation via social channels<br />Lead Gen: Monitoring social for sales opportunities<br />
  12. 12. SOCIAL ANALYTICS: METRICS<br />REACH: How many people saw our message?<br />ENGAGEMENT: How many people reacted to our message?<br />INFLUENCE: What is the reach and engagement of our ambassadors?<br />IMPACT: Did we accomplish what we set out to do? <br /> Always based on a business objective<br />
  13. 13. SOCIAL ANALYTICS: CAMPAIGN DASHBOARD<br />OWNED MEDIA<br />PERFORMANCE<br />CONVERSATION MANAGEMENT<br />TOPIC VOLUME + SENTIMENT<br />
  14. 14. SOCIAL ANALYTICS: SOCIAL MEDIA DASHBOARD<br />CONVERSATION<br />DRIVERS<br />INDUSTRY <br />CONVERSATION<br />SMM PERFORMANCE<br />COMPETITOR<br />WATCH<br />
  15. 15. SOCIAL INTELLIGENCE<br />THE STRATEGIC SIDE OF SOCIAL MEDIA<br />
  16. 16. SOCIAL INTELLIGENCE: ALL ABOUT THEM<br />The management, analysis and presentation of social conversations (customer/consumer data from social sources) to uncover insights and opportunities that drive product innovation and customer satisfaction.<br />Brand Marketing: Use conversations to better understand target market to develop USPs and messaging that resonates<br />Product Marketing: Mine conversations to uncover new needs and identify pain points<br />Product Development: Improving products based on customer feedback from social channels<br />
  17. 17. SOCIAL INTELLIGENCE: SO KODAK<br />
  18. 18. SOCIAL INTELLIGENCE: KODAK KIOSKS<br />FEMALE<br />MALE<br />
  19. 19. SOCIAL INTELLIGENCE: KODAK DVCs<br />@brendanhughes I would recommend the Kodak Zi8- you can link in external mic<br />@ClaireBoyles I would recommend the Kodak Zi8 - you can also plug in an external mic<br />@CornOnTheJob My 2 cents worth, go for the Kodak zi8, highly recommend it.<br />@cosmicgirlie flips are great but check out kodak Zi8, its similar but has expandable memory slot for cards and external mic<br />
  20. 20. RESOURCESSocial Media eBook: Kodak.ly/KODAK_SMB2B SOCIAL: Kodak.com/go/KodakB2BB2C SOCIAL: Kodak.com/go/FollowUsMe: @BethLaPierre<br />
  21. 21. Q + TWEET<br />
  22. 22. Kodak.com/go/followus<br />
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