Beth LaPierre, Kodak - iStrategy Atlanta

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  • 1. SOCIAL INTELLIGENCEFROM HEARING TO LISTENING
    Beth LaPierre Chief Listening Officer Eastman Kodak
    @bethlapierre
  • 2. AGENDA
    • Why Listening at Kodak?
    • 3. Social Analytics: The Three-Letter Word…ROI
    • 4. Social Intelligence: Actionable Insights
  • KODAK TODAY
  • 5. KODAK TODAY: OUR BUSINESS
    CONSUMER DIGITAL GROUP
    Retail
    System Solutions
    Kodak Gallery
    Digital Capture and Devices
    Inkjet Systems
    Prepress Solutions
    Digital Printing Solutions
    Business Solutions and Services
    GRAPHIC COMMUNICATIONS GROUP
  • 6. KODAK TODAY: KODAK SOCIAL MEDIA
  • 7. WHY LISTENING FOR KODAK?
  • 8. WHY LISTENING FOR KODAK?
    175,000+ conversations about ‘Kodak’ in the past 30 days
    M
  • 9.
  • 10. SOCIAL ANALYTICS
    That three-letter word…ROI
  • 11. SOCIAL ANALYTICS: ALL ABOUT US
    The collection, analysis and presentation of social media data to measure, optimize and recalibrate marketing programs and initiatives.
    ROMI: Use social metrics to measure campaign success
    Tracking: Measure conversation via social channels
    Lead Gen: Monitoring social for sales opportunities
  • 12. SOCIAL ANALYTICS: METRICS
    REACH: How many people saw our message?
    ENGAGEMENT: How many people reacted to our message?
    INFLUENCE: What is the reach and engagement of our ambassadors?
    IMPACT: Did we accomplish what we set out to do?
    Always based on a business objective
  • 13. SOCIAL ANALYTICS: CAMPAIGN DASHBOARD
    OWNED MEDIA
    PERFORMANCE
    CONVERSATION MANAGEMENT
    TOPIC VOLUME + SENTIMENT
  • 14. SOCIAL ANALYTICS: SOCIAL MEDIA DASHBOARD
    CONVERSATION
    DRIVERS
    INDUSTRY
    CONVERSATION
    SMM PERFORMANCE
    COMPETITOR
    WATCH
  • 15. SOCIAL INTELLIGENCE
    THE STRATEGIC SIDE OF SOCIAL MEDIA
  • 16. SOCIAL INTELLIGENCE: ALL ABOUT THEM
    The management, analysis and presentation of social conversations (customer/consumer data from social sources) to uncover insights and opportunities that drive product innovation and customer satisfaction.
    Brand Marketing: Use conversations to better understand target market to develop USPs and messaging that resonates
    Product Marketing: Mine conversations to uncover new needs and identify pain points
    Product Development: Improving products based on customer feedback from social channels
  • 17. SOCIAL INTELLIGENCE: SO KODAK
  • 18. SOCIAL INTELLIGENCE: KODAK KIOSKS
    FEMALE
    MALE
  • 19. SOCIAL INTELLIGENCE: KODAK DVCs
    @brendanhughes I would recommend the Kodak Zi8- you can link in external mic
    @ClaireBoyles I would recommend the Kodak Zi8 - you can also plug in an external mic
    @CornOnTheJob My 2 cents worth, go for the Kodak zi8, highly recommend it.
    @cosmicgirlie flips are great but check out kodak Zi8, its similar but has expandable memory slot for cards and external mic
  • 20. RESOURCESSocial Media eBook: Kodak.ly/KODAK_SMB2B SOCIAL: Kodak.com/go/KodakB2BB2C SOCIAL: Kodak.com/go/FollowUsMe: @BethLaPierre
  • 21. Q + TWEET
  • 22. Kodak.com/go/followus