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An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010

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Find out about the introduction of generic top level domains and the potential effect on the internet. Presented by Adrian Kinderis, CEO AusRegistry International during iStrategy Sydney 2010.

Find out about the introduction of generic top level domains and the potential effect on the internet. Presented by Adrian Kinderis, CEO AusRegistry International during iStrategy Sydney 2010.

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  • New front page to be created.
  • Massive growth in the InternetThe system that drives internet navigation has not. The DNS hasn’t kept up.
  • .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usabilityof the internet…Change is the only opportunity to cut through.
  • Beyond .comThe internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm. New domain spaces can be created….New Opportunities are born. Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai. Those willing to innovate will now be able to think beyond .com.
  • Mitch will provide a new graphic...A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
  • Brands and CorporatesConsistent Domain Name Structure Regional Focus – Dealers and Key Geographic ReatProduct focus –x5Loyalty – my.bmwEtc
  • Creating a unique online identity for specific regions – foreverProviding memorable and succint domain names relevant to a geogoraphic region.
  • Mitch to lay these out…What’s the next .com? The internet will be sliced into various industries, trends and lifestyle choices..com generates 600 million US annually…Even one per cent of that market is a business opportunity well worth pursuing.
  • Mitch will provide a new graphic...A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
  • The DNS is catching up.
  • Massive growth in the InternetThe system that drives internet navigation has not. The DNS hasn’t kept up.
  • The DNS is catching up.
  • Throw it open and allow for questions.

An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010 An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010 Presentation Transcript

  • Adrian Kinderis
    Chief Executive Officer
    AusRegistry International
    www.ausregistry.com
  • The way we navigate our way through the internet today will be very different to tomorrow
  • Rules of Digital Marketing…Engagement, Recall, Action.
  • The obvious choice is through Domain Names…
  • Internet Evolution
    Domain Names
  • It’s all about to change…
  • Finally, after 25 years… domain names are about to evolve.
  • Creating a new frontier of digital real estate.
  • Adrian Kinderis
    CEO and Founder of AusRegistry International (.au, .ae, .qa Registry)
    GNSO Council representative at ICANN (internet policy body)
    Served on new gTLD Working Group that provided recommendations for their implementation
  • .ausregistry.com
    Domain Name
    www
  • .com
    gTLD
    www.ausregistry
  • …mn .ae
    ccTLD
    www.ausregistry
  • New Generic Top-Level Domains Beyond.com
  • Who?
    Why? Competition, Choice,Freedom
    What? Secure a Slice of Internet Real Estate When? May 30th 2011
  • Brands
    dealers.bmw
    x5.bmw
    .bmw
  • Geographic
    .sydney
    tourism.sydney
    icebergs.sydney
  • Generic Words
    .sport
    .food
    .web
    .film
    .shop
  • Internationalised Domain Names
  • Brands…
  • “With the adoption of the new gTLD system, which enables the direct utilization of the Canon brand, Canon hopes to globally integrate open communication policies that are intuitive and easier to remember compared with existing domain names such as "canon.com."
    Source: http://www.canon.com/news/2010/mar16e.html
  • The Benefits…
  • The Internet is Changing…
  • To deliver greater relevance, greater choice, greater control…greater recall.
  • Internet Evolution
    Domain Names
  • Questions?
  • Adrian KinderisChief Executive Officer
    AusRegistry International
    www.ausregistry.com
    Twitter: @adriankinderis