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Coke's 'fans first' approach in social communities

by on Feb 12, 2010

  • 192,381 views

A presentation by Michael Donnelly, ...

A presentation by Michael Donnelly,
Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly

This presentation outlines Coke's 'fans first' approach in social communities.

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110 of 38 previous next Post a comment

  • kupkake446 kupkake446 can you send me this presentation. I currently work for coca cola as a manufacturing supervisor and could use this for a management meeting tomorrow 6 months ago
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  • rajendrakkl Raju cool http://www.slideshare.net/rajendrakkl

    it's compleet detail of Cocacola
    10 months ago
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  • iownu8 iownu8 suck my fucking dick slut 2 years ago
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  • iownu8 iownu8 suck my fucking dick u fag 2 years ago
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  • Hockeychick14 Hockeychick14 ya so every one can shut up and sit down cuz u dont no shit im top dawg get at me get offline or ill hit u offline 2 years ago
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  • GiselePaulo Gisele Paulo Muito útil, prof. Nino! Obrigado pelo POST! 2 years ago
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  • virtualassistantinc Virtual Assistant Inc. at Virtual Assistant Inc. Good strategy worthy of emulation. Thank you for sharing. 2 years ago
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  • 3MUKPLC 3M UK at 3M UK I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! 3 years ago
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  • VanessaRamirez3 Vanessa Ramirez Hi, I need someone who knows a lot of Coca Cola, including the movies where the brand has appear. Please let me know. 3 years ago
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  • pepminty Youngah Chae, Creative planner at 3CIM Lab love coca cola fab 3 years ago
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Coke's 'fans first' approach in social communities Coke's 'fans first' approach in social communities Presentation Transcript