DigitalMarketingStrategies,
Trends and Best Practicesfor
Today’s Enterprise Executive
THE EXECUTIVE GUIDETO
ENTERPRISE
INB...
WHAT IS ENTERPRISE INBOUND
MARKETING?
Emphasis on creating and distributing, helpful
content to target personas through preferred
digital marketing channels to ...
Increase traffic & Leads Persona Development, Targeting,
Content Marketing
Social Medias, Email, PPC
Increase Leads, Impro...
RECOMMENDED BEST PRACTICES
Form persona development,
targeting, messaging and
segmentation to identify sales
opportunities
Develop a formal sales and
marketing process and
Alignment
Improve lead conversion
rates along with developing
content marketing strategy
Improve lead quality and
deliverability to sales by developing
lead nurturing campaigns
Leverage marketing automation tools with
content marketing creation, lead
generation and management tools
or nurturing too...
Thanks for Reading!
iSmart Communications is an Internet marketing agency based in Singapore. We
realize that the world is...
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The Executive Guide To Enterprise Inbound Marketing

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Presentation by iSmart Communications

For today’s senior level marketer, the time for transformation is now. By adopting an inbound marketing methodology and implementing integrated technologies, enterprises are able to improve every stage of the sales funnel while decreasing the cost per lead and customer. Balancing, measuring and investing in digital marketing strategies are imperative for global marketing teams, and inbound marketing leads the way. These initiatives also bring CMOs, Sales executives and CEOs into closer partnership, and when all the gears are moving in the same direction, you can expect a very positive impact on business growth.

For the full ebook, you can download for free at http://pages.ismartcom.com/the-executive-guide-to-enterprise-inbound-marketing

iSmart Communications Pte Ltd
A CREATIVE and EFFECTIVE IMC Agency
tel: +65 6325-2685 | mobile: +65 9785-8293 |
fax: +65 6226-0661 email: stanley.mak@ismartcom.com

address: 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212

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The Executive Guide To Enterprise Inbound Marketing

  1. 1. DigitalMarketingStrategies, Trends and Best Practicesfor Today’s Enterprise Executive THE EXECUTIVE GUIDETO ENTERPRISE INBOUND MARKETING
  2. 2. WHAT IS ENTERPRISE INBOUND MARKETING?
  3. 3. Emphasis on creating and distributing, helpful content to target personas through preferred digital marketing channels to nurture marketing contacts into sales-ready leads
  4. 4. Increase traffic & Leads Persona Development, Targeting, Content Marketing Social Medias, Email, PPC Increase Leads, Improve Visitor- to Lead Conversion Rates Content Marketing, Lead Generation Optimized Email, Calls-to-action, Landing Pages Increase MQL-to-SQL Conversion Reduce Sales Cycle, Reduce Lost Leads Lead Nurturing Marketing Automation Lead Nurturing Campaigns, Lead Scoring, List Segmentation Utilize Big data, Improve Sales Performance, Increase Revenues, Calculate Marketing ROI Sales & Marketing Alignment (Process), Marketing Automation, Closed Loop Marketing Website Analytics, Channel Analytics, Campaign Analytics, Sales Analytics, BI Integration Enterprise Inbound Marketing Strategies, Processes And Tools Process Tools
  5. 5. RECOMMENDED BEST PRACTICES
  6. 6. Form persona development, targeting, messaging and segmentation to identify sales opportunities
  7. 7. Develop a formal sales and marketing process and Alignment
  8. 8. Improve lead conversion rates along with developing content marketing strategy
  9. 9. Improve lead quality and deliverability to sales by developing lead nurturing campaigns
  10. 10. Leverage marketing automation tools with content marketing creation, lead generation and management tools or nurturing tools for Lead management and analytics
  11. 11. Thanks for Reading! iSmart Communications is an Internet marketing agency based in Singapore. We realize that the world is going to the web first, we work with our clients to cost-effectively manage their marketing programs using an innovative and time-tested Inbound Marketing System developed by HubSpot, the world’s No. 1 Inbound Marketing Software Platform. stanley.mak@ismartcom.com +65 6325 2685 12, Prince Edward Road, #04-06 Podium A, Bestway Building Singapore 079212
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