a green search engine<br />Interactive Media | Fall 2008<br />Saurabh Gupta<br />
A web + green search engine that lets users donate their click-thru ad-revenues to environmental charities.<br />It also d...
Tool<br /><ul><li> Increases capability by integrating web + human rated green results.
 Automates donation of earned ad-revenue to user nominated organization.</li></ul>Social Actor<br /><ul><li>Creates relati...
Offers a community & support system for people who care about environment .</li></ul>Medium<br /><ul><li>Provides experien...
Cause & effect relationship by showing earnings donated.</li></ul>Interactive Media | Fall 2008                           ...
Persuasive Technology<br />Reduction<br />Tailoring<br />Tunneling<br />Reduction<br />
Aristotle’s Rhetoric<br />Credibility<br />Ethos - Virtue<br />Pathos – Persuasive Emotions<br />Kairos, ‘Seizing the mome...
Persuasive Technology<br />Self monitoring<br />Conditioning<br />Tailoring<br />
Registration page<br />
Persuasive Technology<br />Conditioning<br />Reduction<br />Tailoring<br />Tunneling<br />
Search Results – Registered User<br />
Persuasive Technology<br />Self monitoring / <br />Earned Credibility<br />Reduction<br />Tailoring<br />Tailoring<br />
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Livegreen - Interaction Media

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Livegreen - Interaction Media

  1. 1. a green search engine<br />Interactive Media | Fall 2008<br />Saurabh Gupta<br />
  2. 2. A web + green search engine that lets users donate their click-thru ad-revenues to environmental charities.<br />It also displays community rated eco friendly results side by side with web search results.<br />Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design<br />
  3. 3. Tool<br /><ul><li> Increases capability by integrating web + human rated green results.
  4. 4. Automates donation of earned ad-revenue to user nominated organization.</li></ul>Social Actor<br /><ul><li>Creates relationship thru users contribution in rating green products / services.
  5. 5. Offers a community & support system for people who care about environment .</li></ul>Medium<br /><ul><li>Provides experience of making a difference with just everyday tasks.
  6. 6. Cause & effect relationship by showing earnings donated.</li></ul>Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design<br />
  7. 7. Persuasive Technology<br />Reduction<br />Tailoring<br />Tunneling<br />Reduction<br />
  8. 8. Aristotle’s Rhetoric<br />Credibility<br />Ethos - Virtue<br />Pathos – Persuasive Emotions<br />Kairos, ‘Seizing the moment’<br />Ethos – Decorum (Identity Strategy)<br />
  9. 9. Persuasive Technology<br />Self monitoring<br />Conditioning<br />Tailoring<br />
  10. 10. Registration page<br />
  11. 11. Persuasive Technology<br />Conditioning<br />Reduction<br />Tailoring<br />Tunneling<br />
  12. 12. Search Results – Registered User<br />
  13. 13. Persuasive Technology<br />Self monitoring / <br />Earned Credibility<br />Reduction<br />Tailoring<br />Tailoring<br />
  14. 14. Instills surface credibility through a uniform usage of icons, fonts & colors.<br />Reduces multiple click interactions by offering a straight forward two level menu.<br />Consistently enforces the cause & effect and conditions the user by communicating the dollars donated to environmental charities.<br />Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design<br />
  15. 15. Influence Analysis : The ABM Table<br />Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design<br />
  16. 16. Thank you..<br />Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design<br />

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