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Livegreen - Interaction Media
 

Livegreen - Interaction Media

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    Livegreen - Interaction Media Livegreen - Interaction Media Presentation Transcript

    • a green search engine
      Interactive Media | Fall 2008
      Saurabh Gupta
    • A web + green search engine that lets users donate their click-thru ad-revenues to environmental charities.
      It also displays community rated eco friendly results side by side with web search results.
      Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
    • Tool
      • Increases capability by integrating web + human rated green results.
      • Automates donation of earned ad-revenue to user nominated organization.
      Social Actor
      • Creates relationship thru users contribution in rating green products / services.
      • Offers a community & support system for people who care about environment .
      Medium
      • Provides experience of making a difference with just everyday tasks.
      • Cause & effect relationship by showing earnings donated.
      Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
    • Persuasive Technology
      Reduction
      Tailoring
      Tunneling
      Reduction
    • Aristotle’s Rhetoric
      Credibility
      Ethos - Virtue
      Pathos – Persuasive Emotions
      Kairos, ‘Seizing the moment’
      Ethos – Decorum (Identity Strategy)
    • Persuasive Technology
      Self monitoring
      Conditioning
      Tailoring
    • Registration page
    • Persuasive Technology
      Conditioning
      Reduction
      Tailoring
      Tunneling
    • Search Results – Registered User
    • Persuasive Technology
      Self monitoring /
      Earned Credibility
      Reduction
      Tailoring
      Tailoring
    • Instills surface credibility through a uniform usage of icons, fonts & colors.
      Reduces multiple click interactions by offering a straight forward two level menu.
      Consistently enforces the cause & effect and conditions the user by communicating the dollars donated to environmental charities.
      Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
    • Influence Analysis : The ABM Table
      Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
    • Thank you..
      Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design