Livegreen - Interaction Media

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  • 1. a green search engine
    Interactive Media | Fall 2008
    Saurabh Gupta
  • 2. A web + green search engine that lets users donate their click-thru ad-revenues to environmental charities.
    It also displays community rated eco friendly results side by side with web search results.
    Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
  • 3. Tool
    • Increases capability by integrating web + human rated green results.
    • 4. Automates donation of earned ad-revenue to user nominated organization.
    Social Actor
    • Creates relationship thru users contribution in rating green products / services.
    • 5. Offers a community & support system for people who care about environment .
    Medium
    • Provides experience of making a difference with just everyday tasks.
    • 6. Cause & effect relationship by showing earnings donated.
    Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
  • 7. Persuasive Technology
    Reduction
    Tailoring
    Tunneling
    Reduction
  • 8. Aristotle’s Rhetoric
    Credibility
    Ethos - Virtue
    Pathos – Persuasive Emotions
    Kairos, ‘Seizing the moment’
    Ethos – Decorum (Identity Strategy)
  • 9. Persuasive Technology
    Self monitoring
    Conditioning
    Tailoring
  • 10. Registration page
  • 11. Persuasive Technology
    Conditioning
    Reduction
    Tailoring
    Tunneling
  • 12. Search Results – Registered User
  • 13. Persuasive Technology
    Self monitoring /
    Earned Credibility
    Reduction
    Tailoring
    Tailoring
  • 14. Instills surface credibility through a uniform usage of icons, fonts & colors.
    Reduces multiple click interactions by offering a straight forward two level menu.
    Consistently enforces the cause & effect and conditions the user by communicating the dollars donated to environmental charities.
    Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
  • 15. Influence Analysis : The ABM Table
    Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design
  • 16. Thank you..
    Interactive Media | Fall 2008 Saurabh Gupta, Institute Of Design