Your SlideShare is downloading. ×
0
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Native Storytelling: Socially Connecting Brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Native Storytelling: Socially Connecting Brands

4,247

Published on

As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.

As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,247
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Hi.This won’t be a sales pitch :)
  • 2. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 WHO IS BLiNQ? BLiNQ’s long-term relationship with Facebook is anchored in our ability to continually perform for agencies and their brands. We’re focused on fueling agency brands/campaigns success through our socially strategic tools & services. currently one of only TWELVE partners globally to hold both the Ads & Insights PMD badges.
  • 3. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX AGENCY PARTNERS
  • 4. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX BRAND RELATIONSHIPS
  • 5. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 NATIVE STORYTELLINGSocially Connecting Brands
  • 6. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING? "A form of media that’s built into the actual visual design and where the ads are part of the content." Dan Greenberg: CEO, Sharethrough
  • 7. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT” Early indication is that going “Native” is delivering value.
  • 8. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 WENT NATIVE Before the Advertorial...
  • 9. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  • 10. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 The social amplification provided by channels such as Facebook, Twitter, Pinterest, StumbleUpon and Instagram is considered a major part of what makes these ads succeed.
  • 11. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 BuzzFeed has pioneered, the some of the best native ad content that is so engaging consumers want to share it with their friends.
  • 12. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 BuzzFeed is at the forefront of creating a scalable model for native ad content creation. They aren’t just creating content for brands that is similar to their editorial content — it’s literally the same.  That’s what makes it truly NATIVE.
  • 13. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 SPONSORED STORIES Nearly 80% of advertisers are satisfied with the ROI performance of Facebook Sponsored Stories. By 2014, Facebook will see $3.34 billion in mobile newsfeed ads and $1.15 billion in desktop newsfeed ads, according to J.P. Morgan’s forecast.
  • 14. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  • 15. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 PROMOTED TWEETS 26% of the US marketer and agency respondents that used Twitter were using Promoted Tweets. Promoted Tweets on mobile are achieving more than 40% in terms of engagement
  • 16. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  • 17. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 44.6 Billion Posts Across Over 102MM Blogs. Similar to tumblr, StumbleUpon’s Paid Discovery feature allows brands to insert URLs into the content stream. The company reserves up to 5% of all posts for Paid Discovery.
  • 18. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Two forecasts of social media ad spending suggest that native formats will grow faster than display. Notably, both forecasts were revised upward from earlier versions. GO NATIVE.
  • 19. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Ads are (or part of) the content Drives value for consumers, brands, advertisers & publishers Challenge: Scaling both content creation & distribution Native is poised to grow at a faster rate than display Mobile LOVES Native KEY TAKEAWAYS.
  • 20. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THANK YOU.Questions? e: rollo@blinqmedia.com

×