Native Storytelling: Socially Connecting Brands

4,361
-1

Published on

As native advertising continues to explode this presentation helps look at what it is, who's doing what including forecasted ad spend. Tweet me @iRollo if you have any questions.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,361
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
20
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Native Storytelling: Socially Connecting Brands

  1. 1. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Hi.This won’t be a sales pitch :)
  2. 2. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 WHO IS BLiNQ? BLiNQ’s long-term relationship with Facebook is anchored in our ability to continually perform for agencies and their brands. We’re focused on fueling agency brands/campaigns success through our socially strategic tools & services. currently one of only TWELVE partners globally to hold both the Ads & Insights PMD badges.
  3. 3. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX AGENCY PARTNERS
  4. 4. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX BRAND RELATIONSHIPS
  5. 5. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 NATIVE STORYTELLINGSocially Connecting Brands
  6. 6. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIXWHAT IS NATIVE ADVERTISING? "A form of media that’s built into the actual visual design and where the ads are part of the content." Dan Greenberg: CEO, Sharethrough
  7. 7. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THE RIGHT SOCIAL MIX“ADS ARE PART OF THE CONTENT” Early indication is that going “Native” is delivering value.
  8. 8. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 WENT NATIVE Before the Advertorial...
  9. 9. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  10. 10. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 The social amplification provided by channels such as Facebook, Twitter, Pinterest, StumbleUpon and Instagram is considered a major part of what makes these ads succeed.
  11. 11. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 BuzzFeed has pioneered, the some of the best native ad content that is so engaging consumers want to share it with their friends.
  12. 12. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 BuzzFeed is at the forefront of creating a scalable model for native ad content creation. They aren’t just creating content for brands that is similar to their editorial content — it’s literally the same.  That’s what makes it truly NATIVE.
  13. 13. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 SPONSORED STORIES Nearly 80% of advertisers are satisfied with the ROI performance of Facebook Sponsored Stories. By 2014, Facebook will see $3.34 billion in mobile newsfeed ads and $1.15 billion in desktop newsfeed ads, according to J.P. Morgan’s forecast.
  14. 14. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  15. 15. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 PROMOTED TWEETS 26% of the US marketer and agency respondents that used Twitter were using Promoted Tweets. Promoted Tweets on mobile are achieving more than 40% in terms of engagement
  16. 16. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013
  17. 17. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 44.6 Billion Posts Across Over 102MM Blogs. Similar to tumblr, StumbleUpon’s Paid Discovery feature allows brands to insert URLs into the content stream. The company reserves up to 5% of all posts for Paid Discovery.
  18. 18. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Two forecasts of social media ad spending suggest that native formats will grow faster than display. Notably, both forecasts were revised upward from earlier versions. GO NATIVE.
  19. 19. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 Ads are (or part of) the content Drives value for consumers, brands, advertisers & publishers Challenge: Scaling both content creation & distribution Native is poised to grow at a faster rate than display Mobile LOVES Native KEY TAKEAWAYS.
  20. 20. BLINQ MEDIA - A GANNETT COMPANY • © 2013 Tweet @iRollo #NAS2013 THANK YOU.Questions? e: rollo@blinqmedia.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×