Sse strategy zynga_2011

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Sse strategy zynga_2011

  1. 1. What is strategy?<br />Strategy is a flexible set of values to achieve a certain objective. <br />E.g. Skiing lesson for dummies<br />Strategy A: Learning to turn and stop (mid-way)<br />Strategy B: No stopping till the destination<br />Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it<br />
  2. 2. Porter’s corner<br />“It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter<br />Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers<br /> 6. Internal threat - Microsoft’s creative destruction(courtesy: NYT) <br />Not-so-porter<br />
  3. 3. Strategic buzz-words<br />desire<br />unique<br />creativity<br />discover<br />talent<br />beliefs<br />fun<br />EPIC<br />create value<br />
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  5. 5. Zynga’s secret to success - <br />STEAL GREAT IDEAS!<br />Before MAFIA WARS – Psycho Monkey‘s Mob Wars<br />Before FARMVILLE – Slashkey‘s Farm Town<br />Before FISHVILLE – Fish World from TallTree Games<br />Before CAFE WORLD – Playfish‘s Restaurant City<br />Before WORD TWIST – TextTwist from GameHouse<br />(Courtesy: Business Insider)<br />

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