Sse strategy zynga_2011
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Sse strategy zynga_2011

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    Sse strategy zynga_2011 Sse strategy zynga_2011 Presentation Transcript

    • What is strategy?
      Strategy is a flexible set of values to achieve a certain objective.
      E.g. Skiing lesson for dummies
      Strategy A: Learning to turn and stop (mid-way)
      Strategy B: No stopping till the destination
      Vision = where do we goMission = why do we go thereStrategy = what do we doBusiness model = how we do it
    • Porter’s corner
      “It [Strategy] means deliberately choosing a different set of activities to deliver a unique mix of value”- Michael Porter
      Five forces for business strategy1. Threat of the entry of new competitors2. Intensity of competitive rivalry3. Threat of substitute products/services4. Bargaining power of customers5. Bargaining power of suppliers
      6. Internal threat - Microsoft’s creative destruction(courtesy: NYT)
      Not-so-porter
    • Strategic buzz-words
      desire
      unique
      creativity
      discover
      talent
      beliefs
      fun
      EPIC
      create value
    • Zynga’s secret to success -
      STEAL GREAT IDEAS!
      Before MAFIA WARS – Psycho Monkey‘s Mob Wars
      Before FARMVILLE – Slashkey‘s Farm Town
      Before FISHVILLE – Fish World from TallTree Games
      Before CAFE WORLD – Playfish‘s Restaurant City
      Before WORD TWIST – TextTwist from GameHouse
      (Courtesy: Business Insider)