Petter høie build your brand on facebook

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Petter høie build your brand on facebook

  1. 1. Build your brand on FacebookPetter Høie | Account Executive | FacebookNordics
  2. 2. Facebook i Norge 2 mill aktive brukere pr dag. 2,6 mill aktive brukere pr uke. 2,8 mill aktive brukere pr mnd. 50/50 menn/kvinner 13-19: 20% 20-29: 27% 30-39: 21% 40-49: 17% 50+: 15% Befolkning: 13 -39 år: ca 1 760 000 (kilde: SSB) Facebook brukere 13 – 39 år: ca 1 700 00 (kilde: FB ads api)
  3. 3. What should you think about ?1 Strategy – long term Resources2 Policy3 Investment4
  4. 4. FacebookPages1: Fan connection2: Brand voice3: Viral distribution
  5. 5. “You dont want to just build connections. Its not about thenumber of fans you have. Its about what you offer them. Youneed to publish content and experiences that people careabout. Dont build around your business. Build around yourcustomers interests. If you sell cameras, focus on picturesand not your products. If you sell stoves, focus on the foodand not your steel products.” Gokul Rajarem:Product Director Facebook ads
  6. 6. Page strategy: Wish your visitores welcome Customer Service Products Entertainment & promotions Sales Product Development HR / Recruitment
  7. 7. Wish your visitores welcome
  8. 8. Customer Service
  9. 9. Products
  10. 10. HR / Recruitment
  11. 11. Say Thank you !
  12. 12. Engage your audience by publishing to your wall: Post succinct content, 100 – 250 characters Post photos & videos Ask for your fans opinion Ask questions , using the question tool Give your fans access to exclusive information Reward your fans with deals and perks Be timely
  13. 13. Social pluginsAdd a social layer to your existing sites
  14. 14. How do retailers make their sitessocial? SOCIAL PLUGINS SOCIAL LOGIN
  15. 15. 5 takeaways for retailers1. Add the Like button and the Send Button2. Incorporate Open Graph tags3. Add a post-purchase sharing option4. Track your social integrations5. Measure and optimize using Insights
  16. 16. Our Ad StrategyFrom targeted reach to drivingconnectionsandthe value of social context
  17. 17. Premium Ads word of mouth at scaleDrive brand results and • Single ad on the Facebook Home Page • Guaranteed first impressions • Massive reach • Multiple ad formats: • Video • Poll • Event
  18. 18. Marketplace Ads transactionsDrive action and direct-response • Auction-based pricing • Drive actions • Off-site clicks 1 • Transactions • Game installs 2 • E-commerce sales • Kick-start fan base 3 • Ad formats • Event 4 • Like • Standard

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