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Trends in Wireless Retail

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  • 1. Trends in Wireless Retail Christopher Krywulak
  • 2. Retail is going through its biggest shift in history89%use their smartphonethroughout the day Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 3. What would you Give Up for your Smartphone? Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 4. Activities conducted while using a Smartphone Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 5. And it is most often local 95% Smartphone users have looked for local information Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 6. Local information seekers are ready to buy 44% Purchased Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 7. Majority of Smartphone Users Purchase Purchase Channel YES in-store: 76% Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 8. in-store is the preferred Purchase ChannelApples storesgenerate more salesper square foot thanany other U.S.retailer. Source: Retail Sails
  • 9. Smartphones are changing how we ShopBut how is Shopping for Smartphones changing?
  • 10. Let’s look at the Big 4… Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 11. despite increased choice Consumers still Consider 1-2 Devices Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 12. Shoppers remain open to switching Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 13. Prepaid is on the rise… Source: Google/Compete Wireless Shoppers Study
  • 14. …And it’s growing
  • 15. 3 Trends in Wireless Retail
  • 16. 1 Rapidly changing Product Mix Source: MediaPost
  • 17. The Phone Store is the new Computer StoreDevices are getting more ComplexNew Accessory opportunities emerginglike M2M
  • 18. 2 The role of the salesperson is shifting Source: MediaPost
  • 19. Disney calls their “sales people” Cast Members
  • 20. 3 Increasing expectations of in-store customer experience Source: MediaPost
  • 21. Evolving the in-store experience
  • 22. Rich media increases purchase intent Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  • 23. In summary 1 Rapidly changing Product Mix 2 Shifting role of sales staff Increasing expectations of in-store 3 customer experience
  • 24. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.