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Trends in Wireless Retail
 

Trends in Wireless Retail

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    Trends in Wireless Retail Trends in Wireless Retail Presentation Transcript

    • Trends in Wireless Retail Christopher Krywulak
    • Retail is going through its biggest shift in history89%use their smartphonethroughout the day Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • What would you Give Up for your Smartphone? Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • Activities conducted while using a Smartphone Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • And it is most often local 95% Smartphone users have looked for local information Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • Local information seekers are ready to buy 44% Purchased Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • Majority of Smartphone Users Purchase Purchase Channel YES in-store: 76% Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • in-store is the preferred Purchase ChannelApples storesgenerate more salesper square foot thanany other U.S.retailer. Source: Retail Sails
    • Smartphones are changing how we ShopBut how is Shopping for Smartphones changing?
    • Let’s look at the Big 4… Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • despite increased choice Consumers still Consider 1-2 Devices Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • Shoppers remain open to switching Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • Prepaid is on the rise… Source: Google/Compete Wireless Shoppers Study
    • …And it’s growing
    • 3 Trends in Wireless Retail
    • 1 Rapidly changing Product Mix Source: MediaPost
    • The Phone Store is the new Computer StoreDevices are getting more ComplexNew Accessory opportunities emerginglike M2M
    • 2 The role of the salesperson is shifting Source: MediaPost
    • Disney calls their “sales people” Cast Members
    • 3 Increasing expectations of in-store customer experience Source: MediaPost
    • Evolving the in-store experience
    • Rich media increases purchase intent Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
    • In summary 1 Rapidly changing Product Mix 2 Shifting role of sales staff Increasing expectations of in-store 3 customer experience
    • iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.