Trends in Wireless Retail      Christopher Krywulak
Retail is going through its biggest shift in history89%use their smartphonethroughout the day                           So...
What would you Give Up for your Smartphone?                       Source: The Mobile Movement Study, Google/Ipsos OTX Medi...
Activities conducted while using a Smartphone                        Source: The Mobile Movement Study, Google/Ipsos OTX M...
And it is most often local     95%     Smartphone users     have looked for     local information                         ...
Local information seekers are ready to buy                                              44%                               ...
Majority of Smartphone Users Purchase                                       Purchase Channel                  YES         ...
in-store is the preferred Purchase ChannelApples storesgenerate more salesper square foot thanany other U.S.retailer.     ...
Smartphones are changing                           how we ShopBut how is Shopping for Smartphones changing?
Let’s look at the Big 4…                           Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
despite increased choice Consumers   still Consider 1-2 Devices                                 Source: The Mobile Movemen...
Shoppers remain open to switching                       Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
Prepaid is on the rise…                          Source: Google/Compete Wireless Shoppers Study
…And it’s growing
3 Trends in Wireless Retail
1   Rapidly changing Product Mix                             Source: MediaPost
The Phone Store is the new Computer StoreDevices are getting more ComplexNew Accessory opportunities emerginglike M2M
2    The role of the salesperson is    shifting                                Source: MediaPost
Disney calls their “sales people” Cast Members
3    Increasing expectations of in-store    customer experience                                Source: MediaPost
Evolving the in-store experience
Rich media increases purchase intent                        Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr...
In summary         1   Rapidly changing Product Mix         2   Shifting role of sales staff             Increasing expecta...
iQmetrix.com | 1.866.iQmetrix       © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other tradem...
Trends in Wireless Retail
Trends in Wireless Retail
Trends in Wireless Retail
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Trends in Wireless Retail

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Trends in Wireless Retail

  1. 1. Trends in Wireless Retail Christopher Krywulak
  2. 2. Retail is going through its biggest shift in history89%use their smartphonethroughout the day Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  3. 3. What would you Give Up for your Smartphone? Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  4. 4. Activities conducted while using a Smartphone Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  5. 5. And it is most often local 95% Smartphone users have looked for local information Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  6. 6. Local information seekers are ready to buy 44% Purchased Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  7. 7. Majority of Smartphone Users Purchase Purchase Channel YES in-store: 76% Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  8. 8. in-store is the preferred Purchase ChannelApples storesgenerate more salesper square foot thanany other U.S.retailer. Source: Retail Sails
  9. 9. Smartphones are changing how we ShopBut how is Shopping for Smartphones changing?
  10. 10. Let’s look at the Big 4… Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  11. 11. despite increased choice Consumers still Consider 1-2 Devices Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  12. 12. Shoppers remain open to switching Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  13. 13. Prepaid is on the rise… Source: Google/Compete Wireless Shoppers Study
  14. 14. …And it’s growing
  15. 15. 3 Trends in Wireless Retail
  16. 16. 1 Rapidly changing Product Mix Source: MediaPost
  17. 17. The Phone Store is the new Computer StoreDevices are getting more ComplexNew Accessory opportunities emerginglike M2M
  18. 18. 2 The role of the salesperson is shifting Source: MediaPost
  19. 19. Disney calls their “sales people” Cast Members
  20. 20. 3 Increasing expectations of in-store customer experience Source: MediaPost
  21. 21. Evolving the in-store experience
  22. 22. Rich media increases purchase intent Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  23. 23. In summary 1 Rapidly changing Product Mix 2 Shifting role of sales staff Increasing expectations of in-store 3 customer experience
  24. 24. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.

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