Trends in Wireless Retail

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Trends in Wireless Retail

  1. 1. Trends in Wireless Retail Christopher Krywulak
  2. 2. Retail is going through its biggest shift in history89%use their smartphonethroughout the day Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  3. 3. What would you Give Up for your Smartphone? Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  4. 4. Activities conducted while using a Smartphone Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  5. 5. And it is most often local 95% Smartphone users have looked for local information Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  6. 6. Local information seekers are ready to buy 44% Purchased Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  7. 7. Majority of Smartphone Users Purchase Purchase Channel YES in-store: 76% Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  8. 8. in-store is the preferred Purchase ChannelApples storesgenerate more salesper square foot thanany other U.S.retailer. Source: Retail Sails
  9. 9. Smartphones are changing how we ShopBut how is Shopping for Smartphones changing?
  10. 10. Let’s look at the Big 4… Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  11. 11. despite increased choice Consumers still Consider 1-2 Devices Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  12. 12. Shoppers remain open to switching Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  13. 13. Prepaid is on the rise… Source: Google/Compete Wireless Shoppers Study
  14. 14. …And it’s growing
  15. 15. 3 Trends in Wireless Retail
  16. 16. 1 Rapidly changing Product Mix Source: MediaPost
  17. 17. The Phone Store is the new Computer StoreDevices are getting more ComplexNew Accessory opportunities emerginglike M2M
  18. 18. 2 The role of the salesperson is shifting Source: MediaPost
  19. 19. Disney calls their “sales people” Cast Members
  20. 20. 3 Increasing expectations of in-store customer experience Source: MediaPost
  21. 21. Evolving the in-store experience
  22. 22. Rich media increases purchase intent Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
  23. 23. In summary 1 Rapidly changing Product Mix 2 Shifting role of sales staff Increasing expectations of in-store 3 customer experience
  24. 24. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.

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