Plugging In: Best PracticesFor a Successful XQ Launch
PresentersSteve JacobsManager of Launch ServicesSteveJ@iqmetrix.comJames WestgateXQ Experience DesignerJamesW@iqmetrix.com
Why might you be here?! You’re interested in XQ and want to learn what’s involved in the Launch process.! You’re in the planning stage of incorporating XQ into your locations.! You’ve already incorporated XQ into some of your locations and want to maximize your experience.
What you will learn! Launch process! Timelines! 5 best practices! Maximize XQ beneﬁts
Launch Process & Timeline Getting Started • Completed by Day 3 Hardware and Site • Completed by Day 5 PreparationContent Development • Completed by Day 14 and Setup XQ Training • Completed by Day 16Software Activation and • Completed by Day 18 Go Live
Launch Process & Timeline Getting Started • Completed by Day 3! Welcome call – Launch team! Initial data collection! Introduction to XQ training materials! Timeline discussion
Launch Process & Timeline Hardware and Site • Completed by Day 5 Preparation! Introduction to hardware partner! Site survey! Hardware order
Launch Process & Timeline Content Development • Completed by Day 14 and Setup! Content template! Console introduction! Content review
Launch Process & Timeline XQ Training • Completed by Day 16! Content management training! Sales training
Launch Process & Timeline Software Activation and • Completed by Day 18 Go Live! Hardware installation completed! Media player setup! Play list assignment! Final content review - adjustments
5 Best Practices for XQ Launch1. Select the right people for the team2. Place the right screen in the right place3. Keep content fresh4. Boost staﬀ engagement5. Continue monitoring & improving
#1 Best PracticeSelect the right people for the team.
Project Lead Owner Operator IT! Overall responsibility for the project! Control budget! Recruit team! Prepare location! Hardware order and installation! Monitor timelines
Content Lead Marketing Inventory! Provide input on digital content and merchandizing! Ensure brand consistency! Determine what to promote and highlight! Ensure the content is always fresh and exciting
Sales Lead Sales StoreManager Sales Lead Manager! Get staﬀ buy-in & engagement! Design and incorporate XQ into new sales process! Provide training
#2 Best PracticePlace the right screen in the right place.
Attract Traﬃc andXQ Ad Play Screen Maximize your Brand! 42” screen or larger! Near entrance, windows, and behind checkout station! Portrait and landscape format
XQ Browse Screen Get customers engaged and decrease walkouts• Placed low within hands reach• 22” near devices• 6 to 8 devices per screen• 32” placed near the ﬂow of traﬃc
More ﬂexibility for empoweringXQ Browse for iPad consumers and staﬀ with on- demand product information ! Arm your employees anywhere in the Store ! Mounted in areas with limited space ! Great for kiosk ! Great for B2B sales
#3 Best Practice Content is king. Keep it fresh!
Elements of content • Product images • Rate plans • Prices • Add-ons • Specs • Videos • Related items • RQ4 Integration
Promote the Right Content Tag Bestseller, New, and On Sale
Maintain with Regularity! Develop a content maintenance plan! Ensure the latest content! Get fresh promotional material from your Vendors
Change is hard because people overestimate thevalue of what they have—and underestimate thevalue of what they may gain by giving that up.— James Belasco and Ralph StayerFlight of the Buﬀalo (1994)
Provide Proper Introduction &Training! Introduced by executive! Get store manager involved early! Ensure that all staﬀ watch the XQ training video
Get them excited!! Coolest location on the block! Ensure job security! Highlight the beneﬁts ! No memorizing ! Less time educating, more time selling ! Increase sales and proﬁt
Incorporate XQ in the Sales Process ! Map XQ into the new sales process ! Encourage sales staﬀ to use XQ in their routine ! Invite customers to use XQ (i.e. having a greeter)
Video – Staﬀ testimonialhttp://oﬃce.iqmetrix.com/Marketing/Shared Documents/MarketingInternal/XQ/PhotosVideo/Retail Staﬀ Testimonial.AVI
Assign a Store Champion! Ensure that all staﬀ incorporate XQ into the sales process! Alert content lead when Content needs to be updated! Provide feedback to iQmetrix
#5 Best PracticeContinue Monitoring and Improving.
Continue to Improve! Monitor the process and improve it! Keep content fresh and exciting!! Try new things!! Communicate changes
Maximizing XQ Beneﬁts! Placing screen strategically ! Provide real wow factor to your store ! Showcase your brand and promote your product! Maintain Fresh Content ! Fresh content brings life into the store ! Promote the right products! Boost Staﬀ Engagement ! Sales staﬀ become more successful ! Boost sales eﬃciency ! More customers use XQ to self-educate