Engage, Interact and Grow with Social Media A Review of Best Practices
Welcome!! Allan Pulga, Manager of Communications @poonisms! Farshid Zavosh, Manager of Partner Programs @farsh_tweetsFormat:• 30 min presentation: Social Media strategy and best practices• 20 min open discussion: What has worked for you?• We’ll also post a follow-up “Social Media Cheat Sheet” of highlights from this presentation on iQmetrix.com/events/ retail-summit
Social Media: Tracking Results! Campaign Reach! Frequency! Social Reach! Clicks! Actions
Twitter best practices:! Short handle! HootSuite or TweetDeck! Repeat your tweets; time of day! Use hashtags; see what’s trending! URL shortener (e.g. bitly.com)! Follow back! Twitter lists
Twitter by the numbers:! 140M+ users! 55% use Twitter on mobile, 40% growth by Q! Users send 1B Tweets every 3 days! 60% of users tweet; 100% are listening.! 79% follow brands to get exclusive content.! Super Bowl 2012 , 1/5 ads had a hashtag.! Promoted Tweets: avg. engagement 1-3%
Social media is not your brand’ssavior.! Don’t put all your eggs in the social media basket; complement existing channels.! Human matters: Your customers still want answers over the phone and in-store service and support.
Originality & Authenticity“The opportunity lies in doing things diﬀerently. Invest ingreat content based on real insights and stay ﬂexible.”-Seth Simonds, Social Innovation Director, Mullen advertising agency (viaAdvertising Age)“People want to deal with people, not companies. Whencompanies tweet in a human voice, in a meaningful way, theycan establish relationships that are stronger than on othersocial platforms because they are in real time and ongoing.”- B.L. Ochman , President, Whatsnextonline.com
“Social engagement is the newSEO.” – Fast Company! Google’s new algorithms (Aug. 2012) consider your brand’s appearance in social media interactions (both peer-peer and peer-brand) when determining your website’s rank.
“This is what social really needs to be: a method ofcreating real value for customers, connecting themdeeply and eﬃciently with the information theyneed to become – and then stay – satisﬁed, long-term customers of the companies and brands thatmatter to them.” – Tom Kelly, President and CEO, Moxie Software (via Forbes)
Questions?Fire away! (20 minutes for Q&A)• Our question for you: How has your company successfully used social media to drive sales, engagement and repeat business?• Email/tweet additional questions or best practices to: AllanP@iQmetrix.com @poonisms FarshidZ@iQmetrix.com @farsh_tweets
iQ Social Media Cheat Sheet! Scan for highlights of this presentation: