Tips for OmnichannelMerchandizing! Have a consistent message and branding across channels, but…! Know – and cater to – the diﬀerent demographics that may be users of diﬀerent channels! Understand that some messages are more eﬀectively communicated in certain mediums
If you spend time with your content,people will spend time in your store;If they spend more time your store,they will buy more.
Whats the ROI on Time SpentMerchandizing?“The amount of time a shopper spends in a store(assuming he is shopping, not waiting in line) is animportant factor in determining how much he willbuy. Over and over again, our studies have showna direct relationship between those numbers.”Paco Underhill, Envirosell
A Digital Merchandize Managershould:! Be aware of new product trends! Understand target demographics and strategies to reach them through merchandizing! Have a keen awareness of branding and marketing
Key Concepts! Focus on a goal! Get creative! Test, Test, Test! Use the metrics! Provide a consistent message across channels