Digital Merchandizing with James and Jacquie

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Digital Merchandizing with James and Jacquie

  1. 1. The Art of Digital MerchandizingJames Ingold & Jacquie Scarlett
  2. 2. Agenda! The past and future of merchandizing! Merchandizing strategies! Infusing brand into XQ! Reporting and informed merchandizing! Merchandizing and omnichannel experiences
  3. 3. Merchandizing is…Making a visual connection between what you’reselling and what a customer needs and wants.
  4. 4. MerchandizingThrough The Ages
  5. 5. Merchandizing Through the Ages
  6. 6. Merchandizing Through the Ages
  7. 7. Merchandizing Through the Ages
  8. 8. Merchandizing for Today
  9. 9. Merchandizing for Today’s ConsumersPeopleprepare forimportantpurchases
  10. 10. Merchandizing for Today’s Consumers Personalization, Customization
  11. 11. Merchandizing for Today’s Consumers Digital Natives use Digital Spaces In June 2012, Forrester Research forecasted U.S. mobile commerce to hit $10 billion this year.
  12. 12. The Challenge! Shoppers Collect the Facts! Personalization, Customization! Digital Natives want Digital Spaces
  13. 13. The Response:Digital Merchandizing
  14. 14. What is XQ?
  15. 15. Merchandizing Strategies:Putting them to practice through XQ
  16. 16. Neatness
  17. 17. Neatness
  18. 18. Neatness
  19. 19. Neatness
  20. 20. Neatness
  21. 21. Product Grouping
  22. 22. Product Grouping
  23. 23. Product Grouping
  24. 24. Product Grouping
  25. 25. Product Grouping
  26. 26. Related Items
  27. 27. Related Items
  28. 28. Tailoring Displays to Customers
  29. 29. Tailoring Displays to Customers
  30. 30. Feature New Products and Sale Items
  31. 31. Feature New Products and Sale Items
  32. 32. Feature New Products and Sale Items
  33. 33. Feature New Products and Sale Items
  34. 34. Size Restrictions
  35. 35. Size Restrictions
  36. 36. Size Restrictions
  37. 37. Size Restrictions
  38. 38. Infuse Your Own Style
  39. 39. Infuse Your Own Style
  40. 40. Branding
  41. 41. Reporting and Informed Merchandizing
  42. 42. RQ4 Reporting
  43. 43. RQ4 Reporting
  44. 44. What is Omnichannel?Omnichannel retail aims to offer a seamless retailexperience across shopping channels:! In-store! Internet! Mobile
  45. 45. Omnichannel
  46. 46. Omnichannel
  47. 47. Tips for OmnichannelMerchandizing! Have a consistent message and branding across channels, but…! Know – and cater to – the different demographics that may be users of different channels! Understand that some messages are more effectively communicated in certain mediums
  48. 48. Whats the ROI on TimeSpent Merchandizing?
  49. 49. Whats the ROI on TimeSpent Merchandizing? :(
  50. 50. If you spend time with your content,people will spend time in your store;If they spend more time your store,they will buy more.
  51. 51. Whats the ROI on Time SpentMerchandizing?“The amount of time a shopper spends in a store(assuming he is shopping, not waiting in line) is animportant factor in determining how much he willbuy. Over and over again, our studies have showna direct relationship between those numbers.”Paco Underhill, Envirosell
  52. 52. A Digital Merchandize Managershould:! Be aware of new product trends! Understand target demographics and strategies to reach them through merchandizing! Have a keen awareness of branding and marketing
  53. 53. Key Concepts! Focus on a goal! Get creative! Test, Test, Test! Use the metrics! Provide a consistent message across channels
  54. 54. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.

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