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Digital Merchandizing with James and Jacquie

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  • 1. The Art of Digital MerchandizingJames Ingold & Jacquie Scarlett
  • 2. Agenda! The past and future of merchandizing! Merchandizing strategies! Infusing brand into XQ! Reporting and informed merchandizing! Merchandizing and omnichannel experiences
  • 3. Merchandizing is…Making a visual connection between what you’reselling and what a customer needs and wants.
  • 4. MerchandizingThrough The Ages
  • 5. Merchandizing Through the Ages
  • 6. Merchandizing Through the Ages
  • 7. Merchandizing Through the Ages
  • 8. Merchandizing for Today
  • 9. Merchandizing for Today’s ConsumersPeopleprepare forimportantpurchases
  • 10. Merchandizing for Today’s Consumers Personalization, Customization
  • 11. Merchandizing for Today’s Consumers Digital Natives use Digital Spaces In June 2012, Forrester Research forecasted U.S. mobile commerce to hit $10 billion this year.
  • 12. The Challenge! Shoppers Collect the Facts! Personalization, Customization! Digital Natives want Digital Spaces
  • 13. The Response:Digital Merchandizing
  • 14. What is XQ?
  • 15. Merchandizing Strategies:Putting them to practice through XQ
  • 16. Neatness
  • 17. Neatness
  • 18. Neatness
  • 19. Neatness
  • 20. Neatness
  • 21. Product Grouping
  • 22. Product Grouping
  • 23. Product Grouping
  • 24. Product Grouping
  • 25. Product Grouping
  • 26. Related Items
  • 27. Related Items
  • 28. Tailoring Displays to Customers
  • 29. Tailoring Displays to Customers
  • 30. Feature New Products and Sale Items
  • 31. Feature New Products and Sale Items
  • 32. Feature New Products and Sale Items
  • 33. Feature New Products and Sale Items
  • 34. Size Restrictions
  • 35. Size Restrictions
  • 36. Size Restrictions
  • 37. Size Restrictions
  • 38. Infuse Your Own Style
  • 39. Infuse Your Own Style
  • 40. Branding
  • 41. Reporting and Informed Merchandizing
  • 42. RQ4 Reporting
  • 43. RQ4 Reporting
  • 44. What is Omnichannel?Omnichannel retail aims to offer a seamless retailexperience across shopping channels:! In-store! Internet! Mobile
  • 45. Omnichannel
  • 46. Omnichannel
  • 47. Tips for OmnichannelMerchandizing! Have a consistent message and branding across channels, but…! Know – and cater to – the different demographics that may be users of different channels! Understand that some messages are more effectively communicated in certain mediums
  • 48. Whats the ROI on TimeSpent Merchandizing?
  • 49. Whats the ROI on TimeSpent Merchandizing? :(
  • 50. If you spend time with your content,people will spend time in your store;If they spend more time your store,they will buy more.
  • 51. Whats the ROI on Time SpentMerchandizing?“The amount of time a shopper spends in a store(assuming he is shopping, not waiting in line) is animportant factor in determining how much he willbuy. Over and over again, our studies have showna direct relationship between those numbers.”Paco Underhill, Envirosell
  • 52. A Digital Merchandize Managershould:! Be aware of new product trends! Understand target demographics and strategies to reach them through merchandizing! Have a keen awareness of branding and marketing
  • 53. Key Concepts! Focus on a goal! Get creative! Test, Test, Test! Use the metrics! Provide a consistent message across channels
  • 54. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.