State of the Wireless Industry             Panel                   Moderator                Anne Weiler, iQmetrix         ...
7th Annual iQmetrix State of    Wireless Industry Survey               158 Respondents
State of Wireless Industry Highlights! Optimistic about industry in general but less  optimistic about own business  !  % ...
State of Wireless Industry Highlights!   Carriers are still biggest competition!   Uncertainty about pending AT&T acquisit...
Most optimisticIndustry Overall                                                                      •    21-51 locations ...
Industry Overall                                Expectation                                                of larger      ...
Industry: Carriers! Do you think carrier consolidation will have a  positive or negative effect on the industry?! Almost 40...
Industry: Carriers! 2/3 of Sprint respondents see negative impact! “Less consumer choice”! “More threat to my business”
Industry: Phones % of Expected Smartphone Sales 201245%40%35%                                                             ...
Industry: Phones! July 2011 smartphone audience reached 82.2 M, 35% of US  market (comScore)   !   October 2012 before sma...
Consumers            Industry: Innovation             Who do you see as the             source of innovation?             ...
>80% of 21-50 locationsYour Business                                          are planning to grow                        ...
10 and above locationYour Business:                            dealers expanded most in                                   ...
Your Business: Expansion 2012What are your plans for expansion in the next year?45%40%35%                                 ...
Verizon dealers see significantlyYour Business:                                                                       lower...
Your Business:                                    Smaller businesses are                                                  ...
Your Business: Competition           Who do you feel is your biggest competitor?Response                      2005   2006 ...
Your Business: Investments71% of respondentsare planning toimprove the in-store experience inthe following ways:40% of res...
Your Business: InvestmentsDo you currently use or plan to use the following in your store?60%50%                          ...
2011 State of Wireless            Industry SurveyThank-you to all respondents andTwitter votersLooking forward to your res...
iQmetrix.com | 1.866.iQmetrix       © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other tradem...
2011 State of Wireless Industry
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2011 State of Wireless Industry

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2011 State of Wireless Industry

  1. 1. State of the Wireless Industry Panel Moderator Anne Weiler, iQmetrix Panelists Scott Aronstein, Connectivity Source Seamus McAteer, ITG Akbar Mohamed, Prime Communications Eric Stachowski, iQmetrix
  2. 2. 7th Annual iQmetrix State of Wireless Industry Survey 158 Respondents
  3. 3. State of Wireless Industry Highlights! Optimistic about industry in general but less optimistic about own business !  % that plan to expand by 50% or greater has decreased !  Big box & carrier consolidation are threats to independent channel
  4. 4. State of Wireless Industry Highlights! Carriers are still biggest competition! Uncertainty about pending AT&T acquisition of T-Mobile as increasing threat! Optimism driven by growth of diverse devices and increased data traffic because of new uses
  5. 5. Most optimisticIndustry Overall •  21-51 locations •  Verizon dealers •  Canadian dealersWhere do you see the Wireless Industry in 5 Years? Most pessimistic •  3-9 locations70% •  51+ locations60% •  Sprint dealers50%40%30% Industry will slow down20% Stay the same10% Industry will grow 0% 2008 2009 2010 2011Slightly more optimistic than 2011, in every segment at least 50% respondents predict growth of industry
  6. 6. Industry Overall Expectation of larger increases in saw s s market the United US wirele in States t decline 8.2 percen 4 percent through 2014 . 20 09 and a 2 . compared advan ce in 2010 with 2010. Beginning in 2011, growth in average revenue per subscriber (ARPU) will become the principal driver of wireless spending for the first time. Source: TIA’s 2011 ICT Market Review & Forecast
  7. 7. Industry: Carriers! Do you think carrier consolidation will have a positive or negative effect on the industry?! Almost 40% predict positive outcome
  8. 8. Industry: Carriers! 2/3 of Sprint respondents see negative impact! “Less consumer choice”! “More threat to my business”
  9. 9. Industry: Phones % of Expected Smartphone Sales 201245%40%35% 201030% 201125%20%15%10%5%0% < 40% 40% - 60% 60% - 75% > 75% > 90% Sprint, AT&T, and dealers >10 locations see biggest shift to Smartphones
  10. 10. Industry: Phones! July 2011 smartphone audience reached 82.2 M, 35% of US market (comScore) !   October 2012 before smartphone sales overtake feature phone sales! Google data shows 31% penetration (OurMobilePlanet) !   70% are first time buyers! Sales of smartphones expected to exceed PCs in 2012 (Morgan Stanley)! Smartphone ownership expected to reach 43% of population by 2012
  11. 11. Consumers Industry: Innovation Who do you see as the source of innovation? ®
  12. 12. >80% of 21-50 locationsYour Business are planning to grow More Verizon dealers plan to grow than Sprint, T-Mobile, or AT&TWhere do you see your wireless business in 5 years? T-Mobile dealers expect to45% say the same or go out of business40%35% It will have increased to more than30% double its current size25% It will have increased up to double its current size20% It will remain the same size15% It will be smaller10% 5% I will have sold it or have gone out of business 0% 2009 2010 2011
  13. 13. 10 and above locationYour Business: dealers expanded most in 2011Expansion 2011 Canadian dealers most stableHow have you expanded in the past year? 40% of T-Mobile respondents downsized in35% 2011, 35% of Other (US Cellular, Cricket), 31% of30% Sprint25% Downsize20% Stay the same15% Expanded by up to 10%10% Expanded by up to 25%5% Expanded by up to 50%0% Expanded by more than 50% 2009 2010 2011
  14. 14. Your Business: Expansion 2012What are your plans for expansion in the next year?45%40%35% Plans for downsizing30% No plans for expansion25% Expand by more than 50%20% Expand by up to 50%15% Expand by up to 25%10% Expand by up to 10%5%0% 2006 2007 2008 2009 2010 2011
  15. 15. Verizon dealers see significantlyYour Business: lower challenge managing carrier than rest of US & Canadian dealersChallenges 1-2 locations face greater economic uncertainty 21-50 locations have most difficult time managing carrier relationshipsWhat is the greatest challenge you face in the upcoming year? 10-20 locations see greater threat from big box35%30%25%20%15%10% 20105% 20110% Continued Carrier Relationship Increased Big Box Increased Product/ Economic Management Competition Service Complexity Uncertainty
  16. 16. Your Business: Smaller businesses are seeing a significantlyCompetition greater level of competitionWhat is the level of competition in your Verizon & AT&T, and “Big 3” Canadian dealers seemarketplace compared to last year? more competition than 201060%50%40%30% Far more competitive Slightly more competitive20% Same10% Slightly less competitive Far less competitive 0% 2006 2007 2008 2009 2010 2011
  17. 17. Your Business: Competition Who do you feel is your biggest competitor?Response 2005 2006 2007 2008 2009 2010 2011Your Carrier 1 1 1 1 1 1 1Other Carriers 2 3 2 2 3 3 4Big Box Retailers 3 2 3 3 2 2 2Other Independent Retailers 4 4 4 4 4 4 5Online Competition - - - - - - 3
  18. 18. Your Business: Investments71% of respondentsare planning toimprove the in-store experience inthe following ways:40% of respondentsare planning toexpand/improveB2B offerings.
  19. 19. Your Business: InvestmentsDo you currently use or plan to use the following in your store?60%50% Mobile Payment40% Digital Signage30% Interactive Retail Location-Based Advertising20% Tablets POS on Mobile Devices10%0% % Currently Use % Plan to Use % Interested % Do Not Plan to Use
  20. 20. 2011 State of Wireless Industry SurveyThank-you to all respondents andTwitter votersLooking forward to your responses in 2012 •  Respondents get survey results •  Additional questions include churn, value-added services, commissioning, and more detail on the topics reviewed today
  21. 21. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, anddesigns referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.
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