Honda Online Video Ad Recall Research

659 views
591 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
659
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Honda Online Video Ad Recall Research

  1. 1. HONDA ONLINE VIDEOAD RECALL RESEARCHFEBRUARY 2012
  2. 2. HONDA RESEARCH METHODOLOGY• Objective: To understand the effectiveness of online video on ad recall.• Tactic: Video survey, 2.000 respondents
  3. 3. METHODOLOGY – AD RECALL• Methodology: We ran Honda Civic Sedan online video ads on Coolshark and Izlesene networks. With a post survey, we have asked “Have you seen a Honda Civic Sedan ad on internet recently?”.• Period: 1, 3, 5, 7 &14 days• Response: We ran the survey until we have reached unique 400 respondents for each period with a total of unique 2.000 respondents. 1 day after (400 users) Cookie 3 days after (400 users) 2.000 5 days after (400 users) users 7 days after (400 users) 14 days after (400 users)
  4. 4. RESULTS 80% 70% 67% 59% 56% 60% 56% 50% 50% 50% 46% 44% 41% 40% 33% Yes 30% No 20% 10% 0% 1 day 3 day 5 day 7 day 14 day59% the respondents remembered the ad after 1 day.Even after 2 weeks, 33% of the respondents remembered the video ad.
  5. 5. CARAT.REDEFINING MEDIA.

×