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Yeni Facebook Premium reklam modelleri
 

Yeni Facebook Premium reklam modelleri

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    Yeni Facebook Premium reklam modelleri Yeni Facebook Premium reklam modelleri Document Transcript

    • Expanded Premium AdsBuilding EssEntial ConnECtions:Premium ads on FacebookAt Facebook, we believe that businesses will be better in a connected world. We connect 800 millionpeople and their friends to the things they care about. Your Page is the place where your businessconnects with people, and Facebook Ads help you reach those people, and their friends, more often.Our expanded Premium Ads in particular can be twice as effective as before. These ads put your Page’svoice on the Home Page, in front of your ideal audience. For your fans and their friends, your ad willexpand to show how friends are connected to your brand alongside your message, all in one. The adexpands to include this enhanced social context at no additional cost to you.When people see the combination of your brand’s message and what their friends are saying about yourbrand, ad recall can double and engagement increases.When people hear about you from friends, theylisten. We’ll expand your ad with stories fromfriends who have already connected.Ads are better when they come from your Pageposts. These Premium ads appear on the HomePage and create a seamless experience betweenyour Page and your ads. People can interact with your brand throughout the ad. Their interactions will generate stories about you in friends’ News Feeds, as well as on your Page. Facebook: Building Essential Connections
    • Expanded Premium AdsHow these Premium ads workPremium Ads built from your Page are flexible, simple, and social. They create a seamless experiencebetween interactions on your Page, in your ad, and in the News Feeds of people and their friends.1 Create a post on the brand Page. 2 Promote it as a Facebook ad. Choose from 6 kinds of Page posts: status updates The ad is created from the contents of your Page (text), photos, videos, links, questions, and events. post. Anything you can post on your Page, you can turn into an ad.3 show more social ads for friends of fans. 4 Provide more points of engagement for fans. When people see your ad and have friends who Fans will see an expanded interface below the ad are fans of your Page, we’ll automatically expand that lets them like or comment on the post directly the ad with enhanced social context about those from the ad. friends, at no extra cost to you. Facebook: Building Essential Connections
    • Expanded Premium AdsPremium ad specificationsAll of the ad formats below are made from the text and media of your Page posts. As you post, considerwhat it will look like as an ad. Optimize your ads by choosing formats that match your marketingobjectives, and capturing your core message in the first 90 characters of your post.Photo Video QuestionUp to 90 chars of text Up to 90 chars of text Will show exactly 4 answers, or168 x 128 px thumbnail 185 x 104 px thumbnail 3 plus a “see more” link4:3 aspect ratio 16:9 aspect ratiostatus Event linkUp to 150 chars of text Up to 90 chars of post text Up to 90 chars of post textNo additional media 75 x 75 px thumbnail 75 x 75 px thumbnail Facebook: Building Essential Connections
    • Expanded Premium Ads Best practices for Page posting Effective Facebook Ads start with strong Page posts. You should focus on posting content to your Page that people will want to engage with and share with their friends. Here are a few best practices: 1 Post succinct content. Shorter posts drive higher engagement. Make sure your core message is clear and concise. Keep in mind that your ad will show the first 90 characters of your post. If the post is longer, viewers will have the option to click to see more in an overlay on the same page. 2 Enhance your message with a photo or video. Ads with rich media are larger and more engaging than simple text. Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out. 3 ask questions. Your Page should be a place for conversations between you and your fans. Ask your fans and customers for their ideas and feedback. Create Questions posts or ask questions in the text of your posts. Boost them as Premium Ads to reach more people and get them talking to and about your business. 4 Be timely. Your audience will be more likely to engage with your posts if you are talking about topics that are already top of mind for them, such as current events, holidays or news. For example, we’ve found that posts mentioning Independence Day on July 4th generated about 90% more engagement than all posts published on that day. 5 Boost posts for at least a day to reach as many people as possible. If you’re posting multiple times/day to engage your fans organically, make sure that you promote your most important posts individually so that they run long enough to reach a larger audience. The best way to get people to engage with your ads is to understand what your audience cares about. You should visit Page Insights regularly to track which posts resonated with your audience and generated the most engagement, then post and promote more of this type of content.Contact your Account Manager to learn more. Facebook: Building Essential Connections