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Why the Reports of SEO's Death are Greatly Exaggerated
 

Why the Reports of SEO's Death are Greatly Exaggerated

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Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to ...

Brendan Jackson's talk from the eircom Spiders Digital Workshop on May 15th, 2014. In my talk I'll be explaining why SEO is still very much alive and kicking and 3 simple things anyone can do to improve their organic visibility.

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    Why the Reports of SEO's Death are Greatly Exaggerated Why the Reports of SEO's Death are Greatly Exaggerated Presentation Transcript

    • Brendan Jackson SEO Manager, iProspect Ireland bit.ly/SEOstillAlive Why the reports of SEO’s death are greatly exaggerated.
    • So, why do we still have an SEO department?
    • Year-on-year results 53% monthly traffic increase 808% return on investment
    • Year-on-year results 98% monthly traffic increase 366% return on investment
    • Things anyone can do to improve SEO
    • Things anyone can do to improve SEO
    • On-page content
    • Header tags
    • Google Keyword Planner
    • Guidelines for on-page content
    • Title tags
    • Title tags
    • Guidelines for title tags Unique on all pages
    • Meta descriptions
    • Meta descriptions
    • MozBar
    • MozBar
    • Guidelines for meta descriptions Unique on all pages
    • One more free tool to pull everything together.
    • Google Webmaster Tools
    • 5 key takeaways to remember.
    • THANK YOU @iProspectIRL
    • Image credits https://flic.kr/p/9zmAPp https://flic.kr/p/aq3ojV https://flic.kr/p/cJJJf7 https://flic.kr/p/kEL1hi https://flic.kr/p/cnDLNw