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Facebook Developer Garage London - December 2009

Facebook Developer Garage London - December 2009

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  • 1.
    • Teddiesville
    • A Virtual Pet Application
    • Latif Lokman, Gamoku
    • Gamoku specialises in the design and development of games played on social networks. Contact: enquiries @ gamoku.com
  • 2.
    • What is Teddiesville?
      • A virtual pet application where users can dress up their teddies, decorate their rooms, visit their friends and play mini games;
      • Beta launched in September;
    Introduction
  • 3.
    • Technology
      • Client Side: Flash/AS3;
      • Server Side: LAMP (Linux/Apache/MySQL/PHP);
    • Design Requirements
      • Use of object-oriented framework to facilitate design and development and addition of extra features in the future;
    Technical Aspects
  • 4.
    • First Impression
      • The cute factor;
      • Easy to use; clear instructions;
      • Features for customization;
      • Free items for users to play around with
      • Friends factor – show that their friends have also added the app;
    User Engagement
  • 5.
    • Bringing back users to play
      • Incentives for playing frequently
      • Giving gifts
      • Message board
      • Regular updates on items
    User Engagement
  • 6.
    • Online Advertising
    • Microtransaction – sales of virtual goods:
      • Users need incentives to spend money:
        • Items to customize their teddies and the environment
        • Limited items to celebrate special occasions e.g. Halloween and Christmas
    Monetization