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Iskandar Najmuddin

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Presentation for the Facebook Developer Garage 2009

Presentation for the Facebook Developer Garage 2009

Published in: Technology

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  • How to run a social media campaign on Facebook • targeting your audience, good and bad concepts, engaging a team, tracking results Social media campaign lessons learned on Facebook • what has worked and what hasn’t, which publishers are getting the most traction, where the platform is heading
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    • 1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgesocialmedia.com Facebook Developer Garage London www.facebookgarage.co.uk November 11 th , 2009
    • 2. At a Glance – The FB Platform Roadmap http://wiki.developers.facebook.com/index.php/Developer_Roadmap
      • OUT
      • Notifications
      • Profile Boxes
      • Verified Applications
      • Feed Templates
      • The miscellaneous publish methods
      • IN
      • Application Bookmarks
      • Application Dashboards
      • Real Email Addresses
      • Unified Inbox and Message Composer
      • Stream Publish and Stream Attachments
      • To simplify communication for users and developers
      • To improve app discovery and engagement
      • To provide you with more comprehensive tools for building or expanding your business with Facebook 1
      1. http://developers.facebook.com/news.php?blog=1&story=326 Why the Roadmap?
    • 3. Roadmap Updates – Currently Live
      • Feeds: News vs. Live
        • News Feed is the Facebook Black Box of Interestingness
        • Live Feed is ALL content from a Facebook-selected set of 250 connections
      • Bookmark Button
        • Digg-style FB Connect Share widget ( fb:share-button )
        • Share Analytics: clicks, likes, comments, etc
        • API call: links.getStats
        • FQL table: link_stat
      • Action links on Feed Stories – only one link used
    • 4. November 2009 - Bookmarks
      • Application bookmark required to use Application Counters (coming December 2009)
      • FBML element: fb:bookmark
      • JS API: showBookmarkDialog
      • New FQL column on permissions table: bookmarked
    • 5. November 2009 – Stream Updates
      • Stream publishing API reduced to:
        • stream.publish
        • Facebook.streamPublish
        • FB.Connect.streamPublish
        • Other API calls will be unsupported after December 20, 2009
      • Platform Guidelines update:
        • Only show dialog on explicit user “Share” action
      • Display changes:
        • 90px images
        • Single action link, max 25 characters (already in effect)
        • No “formatting” characters
        • See More link
    • 6. November 2009 – The Rest
      • Email - Apps can request access to primary email addresses
        • Request user flow not yet published by Facebook
        • 30 days after launch, the notifications API will be removed
      • New Share dialog – unified message composer
        • Apps can populate the first recipient UID only
      • Canvas page chrome will change based on application
      • Invites – will appear in an Inbox section
    • 7. December 2009 / Early 2010
      • Verified Applications program ends
        • All apps will be subject to the Verified App standards.
        • Existing Verified Apps will be refunded pro-rata.
      • Buh-bye, Profile Boxes!
        • And the Boxes tab. And Info sections.
        • Application tabs will be the only profile integration point
      • Application Tab width
        • Will change from 760px to ~520px
        • Final width not yet confirmed
      • Dashboards - Applications & Games
      • Application Counters go live
    • 8. Other Bits
      • Microsoft .NET Facebook API library – including Silverlight support
      • Facebook Platform Status
        • http://developers.facebook.com/live_status.php
      • ActionScript 3.0 Client Libraries updated
        • Support for fql.multiQuery, Comments, Inbox
      Roadmap - Into 2010
      • Open Graph API – Allow any page on the Web to have Facebook Page features
      • Improved Application analytics, available via API
      • New FB Connect libraries
      • New FBJS
    • 9. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com   “ dedicated social media experts” – Inside Facebook, June 2008   Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com

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