Facebook Pages as Social CRM

Facebook Pages as Social CRMTempero – 21st October 2009

Who are we?
We build Facebook apps! (and other social stuff)
Work mainly with agencies to help deliver marketing campaigns
Manage (& help agencies manage) hundreds of facebook pages, with millions of fans

We work with…

Why Facebook?
Over 300 million active users
50% log in every day
6 billion minutes spent on the site daily
More than 10 million users become fans of pages *every day*

Facebook Pages
Top people pages
Michael Jackson, 10.3m fans
Obama, 6.8m fans
Vin Diesel, 6.1m fans
Top brand pages
Starbucks Coffee 4.5m fans
Coca-Cola 3.7m fans
Skittles 3.5m fans

Fan pages as social CRM?
Built in viral growth
Easy for fans & brands to engage and communicate
Detailed demographic insight

Built in Viral Growth

It’s easy to become a fan

Built in Viral Growth

The chain effect!

Engage & Communicate
Post content and users can engage straight from the newsfeed
Easy to respond and moderate

Footballers fan pages

Footballers fan pages
No marketing or media spend
Took over unofficial pages
Over 3.2m fans, so far

Engage & Communicate

Case Study: HedKandi Competition & Sweepstake
Competition to become a full time HedKandi DJ with video and media entries, voting, and a sweepstakes to win a pair of DJ decks
Result: 100,000 users in 4 weeks with no media spend
50% conversion to voting & email address collection

Customer insights
Track post quality to gradually improve your fan communications using real, empirical engagement data

Customer insights

What’s next?
Facebook pages are ready and waiting to use as a social CRM solution
You might already have thousands of fans in unofficial pages – which you can take control of.
We’re pulling together our different solutions into a single tool to make it easier for brands and agencies to manage their social campaigns through Facebook – watch this space!

Thank you!
facebook.com/joshuamarch
twitter.com/joshuamarch
josh@theiplatform.com
Check us out at www.theiplatform.com